Walgreens Advertising Group Expands Into Advanced TV

Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into over-the-top (OTT) media services, connected TV (CTV) and linear TV. Top line This means brands working with WAG will now be able to use Walgreens' first-party data from 100 million member profiles for both TV...

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May 17 2021 | Richard Collings

https://www.adweek.com/commerce/walgreens-advertising-group-expands-into-advanced-tv/