What Do You Dream After Playing The New Xbox? This Lab Experiment Brought The Results To Life

Posted: December 7 2020 by www.adweek.com

Anyone who has gone to bed right after binging a video game knows how the experience can infiltrate and even shape your dreams. Microsoft has built much of its advertising around that idea lately, from the launch spot for its new consoles to its holiday ad about a family's dreaming dog. But simply imagining dreams...

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