What Makes A Brand Bold? 3 CMOs Share Their Strategies

Posted: September 16 2020 @ 10:47 AM | From: www.adweek.com | Author: Minda Smiley

One of 2020's most lauded campaigns is the Moldy Whopper, an ad that shows Burger King's signature sandwich literally rotting over the span of a month. The buzzy stunt, brought to life with help from three agencies, was created to promote the Whopper's lack of artificial ingredients and preservatives. At this year's Brandweek, Fernando Machado,...

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