YouTube Doubles Down On Its Living Room Takeover At Brandcast

More than ever before, YouTube is coming after linear TV advertising dollars. During the company's 10th annual NewFronts event Tuesday afternoon, the video platform executives made it plain to marketers and media buyers that it was time to shift their marketing mix to streaming. In a star-studded presentation hosted by Hasan Minaj and featuring A-listers...

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Posted: May 4 2021 @ 12:55 PM | Author: Kelsey Sutton

https://www.adweek.com/convergent-tv/youtube-doubles-down-on-its-living-room-takeover-at-brandcast/