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Your Invisible Support Campaign For Lindex

Lindex, a Swedish fashion company, is now launching its new underwear campaign '...

January 22, 2022 / Advertising

State Farm Picks TikTok Over TV In Super Bowl Ad Shuffle

State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rathe...

January 22, 2022 / Advertising

Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale

It appears that the day may soon be seized from Diem Association, the cryptocurr...

January 26, 2022 / Advertising

Why Sellers.json Is Limited – And How Supply Chain Objects Can Help

"The Sell Sider" is a column written by the sell side of the digital media commu...

January 26, 2022 / Advertising
  • Discovery Latest Upfront Week Presenter To Set In-Person Plans

    Three years after it first announced plans to relocate its annual New York upfront presentation for marketers to May's upfront week, Discovery will finally be joining its colleagues as part of the event. The company will hold its upfront on Tuesday morning, May 17 at Jazz at Lincoln Center's Frederick P. Rose Hall. That was... Continue reading Discovery Latest Upfront Week Presenter To Set In-Person Plans

    Today January 27 Advertising | www.adweek.com
  • Convergent TV Is A Mirage Until We Have Scaled Infrastructure

    "On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Chris Maccaro, CEO of Beachfront.  “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV... Continue reading » The post Convergent TV Is A Mirage Until We Have Scaled I... Continue reading Convergent TV Is A Mirage Until We Have Scaled Infrastructure

    Today January 27 Advertising | www.adexchanger.com
  • Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day

    The Big Day is quickly approaching. However, we're not just talking about Super Bowl 56. Now, Feb. 13 can also be dubbed the cheesiest day ever thanks to the inclusion of National Cheddar Day. To truly milk the day, dairy company Tillamook County Creamery Association (TCCA) is inviting everyone to join the "Cheddarbration" with a... Continue reading Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day

    January 26 Advertising | www.adweek.com
  • Memo To Advertisers Using Stock Hands, Don't Color The Palm Black It's Super Weird.

    marketing mishaps Once again an advertiser has found themselves in hot water for making a weird hand using stock images. Previous Continue reading Memo To Advertisers Using Stock Hands, Don't Color The Palm Black It's Super Weird.

    January 26 Advertising | adland.tv
  • ‘Silence, Brand’: How To Avoid Corporate Cringe On Social Media

    Last week, New York-based 20-somethings banded together on TikTok to share their dating horror stories about a guy named Caleb, who apparently designs furniture at West Elm and has a track record of showering women with attention and then ghosting them. And whether viewers believe that the trending topic is an invasion of privacy or... Continue reading ‘Silence, Brand’: How To Avoid Corporate Cringe On Social Media

    January 26 Advertising | www.adweek.com
  • Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale

    It appears that the day may soon be seized from Diem Association, the cryptocurrency initiative spearheaded by Meta. Liana Baker, Jesse Hamilton and Olga Kharif of Bloomberg reported that the Diem Association is in talks with investment bankers about the best approach to selling its intellectual property in order to return capital to its investors,... Continue reading Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale

    January 26 Advertising | www.adweek.com
  • Acast Launches A Podcast Incubator Programme In The UK

    Acast this week announced the launch of a podcast incubator programme in the UK for 3 aspiring UK-based creators. Continue reading Acast Launches A Podcast Incubator Programme In The UK

    January 26 Advertising | ppc.land
  • Why Sellers.json Is Limited – And How Supply Chain Objects Can Help

    "The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Eric Bozinny, senior director of marketplace quality at PubMatic.  After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. The IAB Tech Lab designed the sellers.json specification... Continue reading » The post Why Sellers.json... Continue reading Why Sellers.json Is Limited – And How Supply Chain Objects Can Help

    January 26 Advertising | www.adexchanger.com
  • Google Launches .day Top-level Domain Registration

    Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program. Continue reading Google Launches .day Top-level Domain Registration

    January 25 Advertising | ppc.land
  • FTC Releases Guidance About Online Reviews

    The Federal Trade Commission (FCT) today released two guidances for businesses about online reviews. Continue reading FTC Releases Guidance About Online Reviews

    January 25 Advertising | ppc.land