Advertising News Page 1

  • Today Posted: April 12 2021 @ 5:00 | From:

    Marpipe Is Working To ‘Demystify’ Creative Ad Testing In Ecommerce

    As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated “spray and pray” A/B testing methods. Marpipe was founded... Read more

  • Today Posted: April 12 2021 @ 5:00 | From:

    ‘Making The Leap To A Broadcast Model:’ Inside The Independent’s TV Ambitions

    The British digital-only news site The Independent is getting into the documentary business. Over the last few weeks, the publisher has started shopping around two separate six-part documentaries to U.K. agency groups in search of brands to sponsor its shows. One series covers how the global post-pa... Read more

  • Today Posted: April 12 2021 @ 5:00 | From:

    More Americans Feel Comfortable Traveling, But Only 22% Have A Trip Booked In The Next 3 Months

    With nearly 20% of Americans vaccinated against Covid-19, "normal" is beginning to feel like it's right around the corner. Despite Americans' rising comfort level related to vacations, fewer than a quarter of Americans have pulled the trigger on travel plans in the near-term. According to a new Adwe... Read more

  • Today Posted: April 12 2021 @ 5:00 | From:

    Gopuff Debuts Largest Ad Campaign Ever Following New Round Of Funding

    Getting what you want, when you want it, just keeps getting easier. Gopuff, a delivery startup that provides household goods ranging from snacks to cleaning supplies in more than 650 cities across the country, recently raised $1.15 billion in new funding, doubling its valuation to $8.9 billion in un... Read more

  • Today Posted: April 12 2021 @ 3:00 | From:

    Barilla Names Publicis Italy As Lead Global Creative Agency And Shares First Work

    As it aims to showcase how pasta can be a sign of love, not just a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at a global level. Taking over the contract from 72andSunny, Publicis Italy will handle global responsibility for the creation, data strate... Read more

  • Posted: April 11 2021 @ 23:50 | From:

    What Marketers Must Consider Before Diving Into Advanced TV

    "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Fisher, head of Merkury Advanced TV at Merkle. With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking fo... Read more

  • Posted: April 11 2021 @ 23:46 | From:

    App Developers Will Need To Commit To Cohorts. Don’t Be Left Behind.

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. The news around ID deprecation and privacy regulations is important and overwhelming. But while... Read more

  • Posted: April 11 2021 @ 23:35 | From:

    Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec

    P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The China-based arms of Nielsen, Deloitte and PricewaterhouseCoopers are all listed as “drafting organizations” behind the CAID standard in the original technical specs. CAID is an... Read more

  • Posted: April 11 2021 @ 23:03 | From:

    Google Asks For Biden's Help In Europe; Pandemic-Related Discrepancies In Nielsen Measurement

    Here’s today’s news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to take action as European regulators pursue more robust regulation of the industry. (Where did we leave our tiny violin?) According to CNBC, Karan Bhatia, Google’s VP... Read more

  • Posted: April 11 2021 @ 23:00 | From:

    Google To Limit Apps' Access To Other Apps In Android

    Only antivirus apps, file managers, and browsers will also have access to other apps. Read more