Advertising News Feed

  • Posted: September 29 2020 @ 8:00 | From:

    Pinterest Adds Several Shopping Features In The UK, US

    Pinterest dubbed 2020 the year of the "Great Reboot," and shopping was the focus of its latest reboot with several updates that were introduced Tuesday. The percentage of Pinners who visited places to shop on the platform was up over 50% in the first half of 2020, the company said, adding in a blog... Read more

  • Posted: September 29 2020 @ 8:00 | From:

    Disney+ Rolls Out Remote Co-Viewing Option Ahead Of Fall Premieres

    Key Insight: Disney+ and sister streamer Hulu have both introduced co-viewing features this year as in-person gatherings remain limited. Disney+ is rolling out a remote co-viewing feature that will enable subscribers to watch the platform's programming together virtually. GroupWatch will allow up to... Read more

  • Posted: September 29 2020 @ 8:00 | From:

    Vox Media Creates Self-Serve Ad Tool For Marketers

    Further investing in its offerings for marketers, Vox Media has launched a self-serve ad tool to create and submit ad campaigns, then track how they perform across properties included in the company's in-house ad marketplace, Concert. The new tool--called Concert Ad Manager--is another step the comp... Read more

  • Posted: September 29 2020 @ 8:00 | From:

    Scoping Does Not Work. Never Did. Never Will

    Let's pretend for a moment that it's 1988. Not because we all want to forget about the pandemic--after all, 1988 came with its own share of tragedies. But that year also saw the birth of the greatest tagline in advertising history: "Just Do It." They are three of the most valuable words ever to be..... Read more

  • Posted: September 29 2020 @ 7:51 | From:

    Aki Technologies Recognized For Video Marketing Innovation With 2020 MarTech Breakthrough Award

    Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World SAN FRANCISCO (PRWEB) – Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, today announced that its Moment Marketing with Eyevi... Read more

  • Posted: September 29 2020 @ 7:30 | From:

    Havas Creative North America Hires First Chief People Officer

    Havas Creative North America has hired its first chief people officer as it looks to reimagine its recruiting process. It's part of the agency's seven step action plan to address systemic racism within the Havas organization. Havas hired Claire Telling for the role. She will serve as strategic leade... Read more

  • Posted: September 29 2020 @ 7:25 | From:

    PadSquad Deploys The Iguazio Data Science Platform To Predict Ad Performance In Real-Time

    PadSquad uses Iguazio to deliver high-performing interactive campaigns served in real-time for Fortune 500 brands including Intel, Verizon and Novartis. The company analyzes behavioral data from multiple sources in order to serve the right ad creative to the right customer at the right moment. Iguaz... Read more

  • Posted: September 29 2020 @ 7:18 | From:

    15 YouTube Marketing Courses You Need To Check Out

    Influencer Marketing Hub15 YouTube Marketing Courses You Need to Check Out Did you know that YouTuber Whinderssonnunes earns approximately $1.9 million a year? That’s a whole lot of dough.... 15 YouTube Marketing Courses You Need to Check Outpernille Read more

  • Posted: September 29 2020 @ 7:13 | From:

    SaTT Smart Advertising Token Announces Listing On Leading Crypto Exchanges, KuCoin And Uniswap

    SINGAPORE — Smart advertising marketplace SaTT is proud to announce the listing of its namesake token SATT on leading digital assets trading platforms – KuCoin, a centralized exchange (CEX) and Uniswap, a decentralized exchange (DEX). Smart advertising marketplace SaTT is proud to announce its listi... Read more

  • Posted: September 29 2020 @ 7:00 | From:

    Oracle Adds Machine Learning Capabilities To Its CDP

    Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale... Read more