Advertising News Page 1120

Windstar Cruises: 180 Degrees From Ordinary Treasure Hunt

...

September 11, 2021 / Advertising

Forsman & Bodenfors Appoints New Presidents In US And Singapore

The agency places Lyndsey Corona in New York and Po Kay Lee in Asia.

September 13, 2021 / Advertising

Microsoft: Brings You Closer To What You Love

Microsoft’s new Windows 11 operating system is designed...

September 11, 2021 / Advertising

Ad Council, Science Moms And Potential Energy Coalition Team On Climate Campaign

The voices of mothers highlight the public service announcements.

September 14, 2021 / Advertising
  • MullenLowe Taps Chris Denson As Director Of Innovation

    Chris Denson's career has flowed through several streams of the marketing ecosystem. And it can be a challenge to assign an overly specific title to his prodigious experience: He's lived in advertising, entertainment, technology, content creation and leadership. Seeing an opportunity to leverage so many tools, MullenLowe has tapped Denson as the agency's innovation director.... Continue reading MullenLowe Taps Chris Denson As Director Of Innovation

    December 3 Advertising | www.adweek.com
  • Twitter, CD Projekt Red To Host Launch Party For Cyberpunk 2077

    Twitter and game developer CD Projekt Red will host the launch party for Cyberpunk 2077 Dec. 9, on the eve of the game's Dec. 10 release. Liking this tweet will secure users an invite, and the event, which kicks off at 6 p.m. ET Dec. 9, will feature: A livestreamed question-and-answer session with Cyberpunk 2077... Continue reading Twitter, CD Projekt Red To Host Launch Party For Cyberpunk 2077

    December 3 Advertising | www.adweek.com
  • Visa Selects Wieden+Kennedy And Publicis For Global Creative Duties

    Visa has selected Wieden+Kennedy and Publicis Groupe as its global creative agencies of record. The decision follows a review that Visa kicked off this summer. BBDO, which was named Visa's lead global creative agency in 2012, participated in the review. Saatchi & Saatchi, which handles the brand's advertising in Europe and is owned by Publicis... Continue reading Visa Selects Wieden+Kennedy And Publicis For Global Creative Duties

    December 3 Advertising | www.adweek.com
  • The Big Story: Well, It Could’ve Been Worse …

    So WPP’s media buying unit GroupM released its US ad spend figures on Tuesday and, all in all, the pandemic fallout was not as bad as many had initially anticipated. Especially if you happened to be named Google, Facebook or Amazon. Back in June, GroupM projected a 13% decline in 2020 but now, it’s anticipating... Continue reading » The post The Big Story: Well, It Could’ve Been Worse … appeared f... Continue reading The Big Story: Well, It Could’ve Been Worse …

    December 3 Advertising | feeds2.feedburner.com
  • This ‘Phygitcal’ Experience Shows How To Do A Scavenger Hunt In Quarantine

    When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events or Covid-19 compliant drive-ins for the past eight months. Pre-pandemic, Chinese smartphone brand OnePlus and T-Mobile would have held a traditional large-scale consumer event with a keynote to launch the... Continue reading This ‘Phygitcal’ Experience Shows How To Do A Scavenger Hunt In Quarantine

    December 3 Advertising | www.adweek.com
  • Under The Hood Of Pinterest’s Related Products Engine

    Pinterest provided a detailed look at the engineering behind its related products module, which shows Pinners product ideas based on the Pins they are viewing at the time, appearing across its application as "Shop Similar" and "More to Shop." The platform uses the current context, Pin and user to generate a set of hundreds of... Continue reading Under The Hood Of Pinterest’s Related Products Engine

    December 3 Advertising | www.adweek.com
  • Lara Richardson Named CMO Of Hallmark Channel’s Parent Company

    Crown Media Family Networks, the Hallmark Channel's parent company, is continuing this year's executive makeover, hiring Lara Richardson as its new CMO. Richardson will execute marketing strategies, refine the identity of Crown's individual Hallmark channels and lead the company's digital transition. She is a veteran in the television marketing space, previously working at Discovery Inc.... Continue reading Lara Richardson Named CMO Of Hallmark Channel’s Parent Company

    December 3 Advertising | www.adweek.com
  • Thursday Stir

    Your almost-the-end-of-the-week roundup of ad news. Continue reading Thursday Stir

    December 3 Advertising | www.adweek.com
  • How Satan Fell For 2020, Personification Of The Year From Hell

    On Wednesday, Match made us all believers that there's someone for everyone when it made a love connection between Satan and 2020 (personified as a woman). The ad, created by Ryan Reynolds' production studio Maximum Effort, plays out like a rom-com complete with a meet-cute, playful montage of dates in empty stadiums, gyms and movie... Continue reading How Satan Fell For 2020, Personification Of The Year From Hell

    December 3 Advertising | www.adweek.com
  • LinkedIn: How To Stop LinkedIn From Showing You Ads Based On Your Education

    By default, LinkedIn will use the information you've added to your profile to show you relevant ads based on factors such as your location and the groups you've joined on the platform. LinkedIn may also show you ads based on the education information you've provided, such as the schools you attended and your degrees. If... Continue reading LinkedIn: How To Stop LinkedIn From Showing You Ads Based On Your Education

    December 3 Advertising | www.adweek.com