Advertising News Page 1149

What The Great Resignation Means For Ad Industry Hiring In 2022

"Data-Driven Thinking" is written by members of the media community and contains...

January 14, 2022 / Advertising

5 Data Privacy Trends To Watch In 2022

Preparing for privacy regulations, along with the death of the third-party cooki...

January 14, 2022 / Advertising

His Pabst Tweet Got Him Fired. But That’s Not The Part He Regrets Most

For social media marketers who reach a bit too far with their humor, the worst-c...

January 16, 2022 / Advertising

Univision’s Quest For Outcome-Focused Data And Representative Measurement

"On TV & Video" is a column exploring opportunities and challenges in advanc...

January 13, 2022 / Advertising
  • Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to ecommerce marketplaces, but few have felt the effects more than marketers. Amid vanishing... Continue reading » The post Mappi... Continue reading Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future

    December 22 Advertising | feeds2.feedburner.com
  • Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will... Continue reading » The post Goldman Sachs Acquires W... Continue reading Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

    December 22 Advertising | feeds2.feedburner.com
  • MDC Partners And Stagwell Group Agree To Merge

    MDC Partners and marketing consultancy Stagwell Group, both led by Mark Penn, have agreed to merge, according to the two companies. Stagwell Group initially proposed the merger in June. As of Monday, MDC Partners' board of directors had approved the merger, although it will still be subject to further approvals. Founded by Penn in 2015,... Continue reading MDC Partners And Stagwell Group Agree To Merge

    December 21 Advertising | www.adweek.com
  • Boston Pizza - Introducing BP Cryogenics (2020) :30 (Canada)

    Continue reading Boston Pizza - Introducing BP Cryogenics (2020) :30 (Canada)

    December 21 Advertising | adland.tv
  • Petits Frères Des Pauvres Don't Leave Them Alone At Christmas - Nicole (2020) :90 (France)

    Continue reading Petits Frères Des Pauvres Don't Leave Them Alone At Christmas - Nicole (2020) :90 (France)

    December 21 Advertising | adland.tv
  • Petits Frères Des Pauvres - Don't Leave Them Alone At Christmas - Jaques (2020) :90 (France)

    Continue reading Petits Frères Des Pauvres - Don't Leave Them Alone At Christmas - Jaques (2020) :90 (France)

    December 21 Advertising | adland.tv
  • As Agencies Grapple With DEI, Some Lean Into Learning And Mentoring Initiatives

    Agencies have made countless pledges this year to make the advertising industry, which has long been overwhelmingly white, more diverse. Following the May 25 killing of George Floyd in Minneapolis, holding companies including Publicis and Omnicom shared plans for combatting systemic racism in the industry, while dozens of agencies shared their workforce diversity data as... Continue reading As Agencies Grapple With DEI, Some Lean Into Learning And Mentoring Initiatives

    December 21 Advertising | www.adweek.com
  • 10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose And Profit Can Coexist

    When Paul Polman became Unliver's CEO in 2009, the venerable brand wasn't in the greatest of shape. According to Polman, who was the first outside chief executive in the company's history, the consumer packaged goods giant had been struggling through a decade of shareholder stagnation. A strategy that driven by short-termism to satisfy shareholders' immediate... Continue reading 10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose And Profit Can Coexist

    December 21 Advertising | www.adweek.com
  • What You Should Do About The SolarWinds Hack

    Federal authorities are now convinced that Russia is behind a cyberattack that is so massive and so serious, that they either don't want to go into details, or can't. I'm not sure which is worse. The small amount of information available can be found on every major news site, so I won't rehash it. Instead,... Continue reading What You Should Do About The SolarWinds Hack

    December 21 Advertising | www.adweek.com
  • Adweek Podcast: How Brands Turned To Social Media In 2020

    If you felt more dialed into (and emotionally invested in) social media this year, that's almost certainly because you didn't have a whole lot of options in terms of where to find human interaction. For brands, social networks became more prominent marketing real estate than ever amid real-world lockdowns that kept billions of consumers at... Continue reading Adweek Podcast: How Brands Turned To Social Media In 2020

    December 21 Advertising | www.adweek.com