Advertising News Page 1150

Angela Steele To Join Publicis Groupe In A New Role

The former CEO of Dentsu Carat USA starts in January.

November 29, 2021 / Advertising

How British Brands Are Gamifying Kindness This Christmas

Consumers at Christmastime essentially want two things: to consume and to feel g...

November 25, 2021 / Advertising

Twenty Questions: Zero-Party Data Edition

What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dw...

November 24, 2021 / Advertising

The Subscription Economy Craze; Is Shopify A Shopping App?

Subscription Conniptions We live in a “subscription economy” now, writes Nieman...

November 29, 2021 / Advertising
  • Gerety Awards Refreshes Brand And Website To Reinforce Its Purpose

    Now entering its third year, the Gerety Awards has decided to refresh its brand with a new look and a new website. It has also announced its 2021 all women jury and ambassador list, representing some of the top advertising and marketing leaders. The Gerety Awards was founded in 2019 by former Epica Awards staffers... Continue reading Gerety Awards Refreshes Brand And Website To Reinforce Its Purpose

    December 14 Advertising | www.adweek.com
  • VMLY&R Boosts Creative Team With New CCO Appointments

    VMLY&R has made two key leadership moves, promoting Allison Pierce to global chief creative officer across the agency's Intel team, and naming Mel Routhier as CCO of the WPP Walgreens team. In her new role, Pierce will oversee all creative work for Intel, ensuring global consistency and integration across all markets. She joined the agency... Continue reading VMLY&R Boosts Creative Team With New CCO Appointments

    December 14 Advertising | www.adweek.com
  • Salesforce “This Is A Mask” (2020) :90 (USA)

    Continue reading Salesforce “This Is A Mask” (2020) :90 (USA)

    December 14 Advertising | adland.tv
  • Publicis Event With Michelle Obama Postponed By Google Outage

    The holding company's big event was scheduled to run with live video support from YouTube. Continue reading Publicis Event With Michelle Obama Postponed By Google Outage

    December 14 Advertising | www.adweek.com
  • Spotify Premium Members Receive A Salute Via Short Film Thank You, Listeners

    The Spotify Wrapped initiative to close out 2020 turned its attention toward the 144 million Spotify Premium members with a new short film. Thank You, Listeners debuted Monday across digital and social media, and the streaming service said it "pays homage to the parents, playlist creators, medical heroes, 'quaranteams' and the memes (remember murder hornets?)... Continue reading Spotify Premium Members Receive A Salute Via Short Film Thank You, Listeners

    December 14 Advertising | www.adweek.com
  • People Can’t Stop Sharing This Holiday Ad About An Aging Man’s Reason For Getting Fit

    An ad for a Dutch pharmaceutical company little known outside of The Netherlands has become surprisingly popular in social media--and seems to be a late contender for most heartwarming ad of the year, according to a groundswell of positive reaction online. The 2-minute spot for brand DocMorris by agency Jung von Matt/SAGA follows a lone... Continue reading People Can’t Stop Sharing This Holiday Ad About An Aging Man’s Reason For Getting Fit

    December 14 Advertising | www.adweek.com
  • Dark, Harrowing Film Touts Power Of Journalism In Uncovering Truth

    Global advocacy group Reporters Without Borders has released a harrowing film to promote journalism's power in uncovering the truth and holding powerful institutions to account. Crafted by agency BETC, the short film has a stark message: that reality only exists if someone reports it. The spot opens with a scene that shows refugees crossing a... Continue reading Dark, Harrowing Film Touts Power Of Journalism In Uncovering Truth

    December 14 Advertising | www.adweek.com
  • Peacock Will Exclusively Stream The Office Starting Jan. 1

    The Office is about to relocate. The hit NBC sitcom, which still resonates with audiences 15 years after its debut, is leaving Netflix at the end of the month for its new exclusive streaming home: NBCUniversal's Peacock. The show will officially make its Peacock debut on Jan. 1, the service announced today, though only the... Continue reading Peacock Will Exclusively Stream The Office Starting Jan. 1

    December 14 Advertising | www.adweek.com
  • Adweek Exclusive: Publishers Predict Revenue Growth In 2021

    Despite ongoing hardships, the mood of media professionals is bordering on optimism, even as they realistically recognize that a rebound won't come until the middle of 2021, publishers responding to an Adweek survey tell us. In particular, publishers who are able and willing to invest in their editorial teams are eyeing opportunities presented in connected... Continue reading Adweek Exclusive: Publishers Predict Revenue Growth In 2021

    December 14 Advertising | www.adweek.com
  • Facebook NPE Releases TikTok-Inspired Collab App Across US

    Collab, the TikTok Duets-inspired experimental iOS application that Facebook's NPE Team began testing on an invite-only basis in May, is now available to everyone in the U.S. via the iTunes App Store. When the app is opened, the user will see a feed of Collabs--three 15-second independent videos playing in sync. The user can then... Continue reading Facebook NPE Releases TikTok-Inspired Collab App Across US

    December 14 Advertising | www.adweek.com