Advertising News Feed

  • Posted: September 16 2020 @ 23:00 | From: ppc.land

    US Radio Ad Spending To Decline By 25% This Year

    eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US. Read more

  • Posted: September 16 2020 @ 21:55 | From: www.adweek.com

    Facebook Buys Washington Corporate Campus Originally Intended For REI

    Despite making a significant commitment to remote work going forward, Facebook continues to gobble up large parcels of commercial real estate, and the complex that was originally slated to be home to outdoor clothing and gear retailer REI in Bellevue, Wash., became the latest addition to the list th... Read more

  • Posted: September 16 2020 @ 18:00 | From: www.adweek.com

    Janey Whiteside On Why Walmart Doesn’t Have Time For ‘Big, Glorious, Fancy Ad Campaigns’ Anymore

    Key Insights: Customers are more conscious of money, health and digital shopping now. Walmart marketing moves much faster now and focuses on employees and customers. When the pandemic hit the U.S. earlier this year, customer behavior at Walmart evolved five years in five weeks. Chief customer office... Read more

  • Posted: September 16 2020 @ 17:02 | From: www.adweek.com

    Discord Hires Former VSCO Marketing Chief As New CMO

    Chatroom platform Discord has named Tesa Aragones, former marketing head of photography app VSCO, as its new CMO following a blockbuster $100 million funding round in late June. The startup, which is now valued at $3.5 billion, also named Clint Smith as its first-ever chief legal officer. The C-suit... Read more

  • Posted: September 16 2020 @ 16:13 | From: www.adweek.com

    CEO Sumit Singh Outlines Chewy’s Quest To Grow From Online Startup To World-Class Institution

    Key Insights No matter the size, brands should remain focused on the customer. Identify upcoming trends and get ahead of them. Transform your company into a cohesive whole, making all aspects of the business feel as though they come from the same source. Lockdowns, layoffs and reluctancy to venture... Read more

  • Posted: September 16 2020 @ 15:57 | From: www.adweek.com

    This Bus Ad Shows Endangered Animals Disappearing Each Time The Doors Open

    Earlier this month the wildlife charity WWF published a harrowing report that estimated there had been a 68% decline in the number global vertebrate species populations between 1970 and 2016 due to "humanity's increasing destruction of nature." To promote awareness of these serious declines, caused... Read more

  • Posted: September 16 2020 @ 15:34 | From: www.adweek.com

    Wholly Guacamole’s Drive-Thru Pop-Up Celebrates National Guac Day

    Today is National Guacamole Day, and Wholly Guacamole is celebrating the occasion with what is now a rare 2020 find: an in-person pop-up. The refrigerated guacamole brand is hosting the Pit Stop, a daylong drive-thru and walk-up stand at the Legacy West shopping mall in Dallas, offering free guac an... Read more

  • Posted: September 16 2020 @ 15:21 | From: www.adweek.com

    The Election Is A Horror Show In Full Frontal With Samantha Bee’s New Campaign

    Samantha Bee wants you to vote--or face the bloody consequences. In a new campaign highlighting Full Frontal With Samantha Bee's upcoming election coverage, the late-night show host spoofs classic scenes from horror films like Scream, A Nightmare on Elm Street and The Silence of the Lambs to scare h... Read more

  • Posted: September 16 2020 @ 14:59 | From: www.adweek.com

    TikTok’s Katie Puris Says There’s Too Much Focus On Tactical In Digital Ads Sector

    When it comes to digital advertising, there has been too much focus on the container and not enough on the content, TikTok managing director and global head of business marketing Katie Puris said during a Brandweek session Wednesday. Puris didn't provide any details on the elephant in the room for t... Read more

  • Posted: September 16 2020 @ 14:51 | From: www.adweek.com

    Mojo Supermarket Hires Droga5 Vet As Managing Director

    Kendra Schaaf will lead client and business operations for Mojo Supermarket, following a year at Fake Love. Read more