Advertising News Page 1203

Angela Steele To Join Publicis Groupe In A New Role

The former CEO of Dentsu Carat USA starts in January.

November 29, 2021 / Advertising

How British Brands Are Gamifying Kindness This Christmas

Consumers at Christmastime essentially want two things: to consume and to feel g...

November 25, 2021 / Advertising

Twenty Questions: Zero-Party Data Edition

What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dw...

November 24, 2021 / Advertising

The Subscription Economy Craze; Is Shopify A Shopping App?

Subscription Conniptions We live in a “subscription economy” now, writes Nieman...

November 29, 2021 / Advertising
  • Pattern89 Reveals The 2021 Ad Creative That Will Work Best

    Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS — Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, today announced the 2021 Creative Forecast, which predicts what creative dimensions of an advertisement, such as imagery, colors... Continue reading Pattern89 Reveals The 2021 Ad Creative That Will Work Best

    November 30 Advertising | adtechdaily.com
  • I Have Questions.Agency: Gigil, The Philippines 

    I have questions.Agency: Gigil, the Philippines  Continue reading I Have Questions.Agency: Gigil, The Philippines 

    November 29 Advertising | www.adteachings.com
  • Stage 13's 'Family Style' Wins 2020 Shorty Social Good Award

    Stage 13, the six-time EMMY award-nominated original content studio,  has won a 2020 Shorty Social Good Award for  “Best Use of Facebook” for its #stage13supports campaign on Facebook as part of the second season of the fan-favorite Asian food, family and culture streaming series “Family Style.” The Facebook campaign supported Asian-owned businesses and frontline workers during the pandemic with t... Continue reading Stage 13's 'Family Style' Wins 2020 Shorty Social Good Award

    November 29 Advertising | feeds.feedburner.com
  • Agency: Leo Burnett, London

    Agency: Leo Burnett, London Continue reading Agency: Leo Burnett, London

    November 28 Advertising | www.adteachings.com
  • Jollibee And BBH Singapore Launch The Interactive Tiktok Rom-Com #jollieverafter

    Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star in their own romantic comedy on the social media platform. The campaign launched on 24th November has garnered over 8 million views in under 48 hours. The ambitious campaign, created by BBH Singapore, taps into the TikTok challenges format to tell stories. By... Continue reading Jollibee And BBH Singapore Launch The Interactive Tiktok Rom-Com #jollieverafter

    November 28 Advertising | feeds.feedburner.com
  • Dermot Malone Directs Heart-Melting Brother-Sister Story To Promote The Late Late Toy Show For 2020

    This year’s Late Late Toy Show, one of Ireland’s most popular festive children’s programs, had a special launch in 2020 thanks to director Dermot Malone and production company Banjoman. A 90-sec version of a new short film, ‘A Little Christmas Love’ was broadcast to millions of viewers on Friday evening, to let them know it would still be going ahead this year without fail.The Late Late Toy Show... Continue reading Dermot Malone Directs Heart-Melting Brother-Sister Story To Promote The Late Late Toy Show For 2020

    November 27 Advertising | feeds.feedburner.com
  • The PC Guy Make Surprise Return In Latest Mac Press Event For Apple

    On Nov. 10, 2020, Apple where launched three new Macs at their press event, which was powered by the company's new M1 chip. While the chips were impressive, what caught most people's attention was the surprise guest, who showed up at the end! The PC Guy (portrayed by actor John Hodman) made a delightful return to bring some much needed humour to the event. Made popular in the mid-2000s, The PC... Continue reading The PC Guy Make Surprise Return In Latest Mac Press Event For Apple

    November 27 Advertising | feeds.feedburner.com
  • Giant Food Rains Down From Above In IKEA's Epic Warning To Wasteful Christmas Consumers

    Christmas is often a time of indulgence and extravagance - but that doesn’t mean we should be careless in our behaviour over the holiday season. After we’re done working away in the kitchen and have enjoyed our festive feasts, there’s the temptation to be wasteful - to simply throw away our leftovers as we turn our attention to presents and parlour games. In a bid to encourage a more sensible, con... Continue reading Giant Food Rains Down From Above In IKEA's Epic Warning To Wasteful Christmas Consumers

    November 27 Advertising | feeds.feedburner.com
  • VideoAmp Integrates Conversion Logic Capabilities To Launch Cross-Channel Attribution Measurement, Planning And Audience Activation Software Solution, Campaign Optimizer

    VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform and newly launched self-service software solution, Campaign Optimizer Campaign Optimizer goes beyond traditional multi-touch attribution, providing clients with tools to measure performance across linear TV, OTT and... Continue reading VideoAmp Integrates Conversion Logic Capabilities To Launch Cross-Channel Attribution Measurement, Planning And Audience Activation Software Solution, Campaign Optimizer

    November 26 Advertising | adtechdaily.com
  • White Ops Expands Partnership With Snowflake To Launch Fraud Protection Datasets On Snowflake Data Marketplace

    Kargo Operationalizes White Ops Fraud Protection Insight With Snowflake NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it will deploy its customer datasets on Snowflake Data Marketplace providing digital customer journey focused professionals with immediate and scalable access to detailed insights to visualize and... Continue reading White Ops Expands Partnership With Snowflake To Launch Fraud Protection Datasets On Snowflake Data Marketplace

    November 26 Advertising | adtechdaily.com