Advertising News Page 1204

Angela Steele To Join Publicis Groupe In A New Role

The former CEO of Dentsu Carat USA starts in January.

November 29, 2021 / Advertising

How British Brands Are Gamifying Kindness This Christmas

Consumers at Christmastime essentially want two things: to consume and to feel g...

November 25, 2021 / Advertising

Twenty Questions: Zero-Party Data Edition

What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dw...

November 24, 2021 / Advertising

The Subscription Economy Craze; Is Shopify A Shopping App?

Subscription Conniptions We live in a “subscription economy” now, writes Nieman...

November 29, 2021 / Advertising
  • WPP And Anzu.io Partner To Bring New In-game Advertising Standards To Global Brands

    NEW YORK — WPP (NYSE: WPP) and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in […] The post WPP and Anzu... Continue reading WPP And Anzu.io Partner To Bring New In-game Advertising Standards To Global Brands

    November 26 Advertising | adtechdaily.com
  • AgencySpy Dog Of The Year Awards, Round 7

    For this round, we celebrate canine heroes and companions, dogs of the family and binge watching. Continue reading AgencySpy Dog Of The Year Awards, Round 7

    November 25 Advertising | www.adweek.com
  • If The Shoe Fits: Complex Networks Runs With A Different Revenue Model 

    “We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his PubForum+ keynote, “Tomorrow's Publisher Today,” on Tuesday, December 8, Antoniello will share how the company’s multiprong strategy of building a fervent community, revenue diversification, and embracing new platforms have made... Continue reading If The Shoe Fits: Complex Networks Runs With A Different Revenue Model 

    November 25 Advertising | www.admonsters.com
  • So, An Academic Walks Into A W3C Meeting…

    Senior Editor, Lynne d Johnson, recently chatted with Garrett Johnson—a marketing professor at Boston University's Questrom School of Business. His research focuses on privacy, the value of cookies, and the effectiveness of advertising. She was interested in a presentation he made to the W3C about the Economics of Digital Ad Identity, as well as these stats that surfaced about ad prices being 50-7... Continue reading So, An Academic Walks Into A W3C Meeting…

    November 25 Advertising | www.admonsters.com
  • Marketers Clueless About Apple’s Upcoming IDFA Changes

    Thirty-seven percent of mobile marketers are in the dark about what the new Apple IDFA protocols mean, which is especially troubling considering how dramatically these changes will affect mobile attribution. Most aren't fully on board with adopting SKAdNetwork as an IDFA replacement. So the question remains: How will targeting, measurement and attribution be done in-app? The post Marketers Clueles... Continue reading Marketers Clueless About Apple’s Upcoming IDFA Changes

    November 25 Advertising | www.admonsters.com
  • Cavai Opens Office In Munich, Germany, And Appoints Florian Wolf As Sales Director For The DACH Region

    Conversational advertising leader continues steep growth trajectory in a market in which it is already serving major clients Munich: Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region. Cavai […] The post Cavai Opens Office in Mun... Continue reading Cavai Opens Office In Munich, Germany, And Appoints Florian Wolf As Sales Director For The DACH Region

    November 25 Advertising | adtechdaily.com
  • A Hat Tip To Dan Goldgeier For Grabbing The First Image, Which...

    A hat tip to Dan Goldgeier for grabbing the first image, which is of an ad for Harley-Davidson that appears in (I think) the current issue of Outside Magazine.The lower image is of an ad done for the same client back in 2002. The agency was Carmichael Lynch in Minneapolis. Harley’s current agency is Droga5, but I can’t imagine they had any involvement at all in the new ad.I don’t know if the new a... Continue reading A Hat Tip To Dan Goldgeier For Grabbing The First Image, Which...

    November 25 Advertising | www.adteachings.com
  • Johannes Leonardo Named Lead Creative Agency For Kraft Macaroni And Cheese, Oscar Mayer And Kraft Singles

    The appointment expands Johannes Leonardo's relationship with Kraft Heinz after being named lead creative across four brands last year. Continue reading Johannes Leonardo Named Lead Creative Agency For Kraft Macaroni And Cheese, Oscar Mayer And Kraft Singles

    November 24 Advertising | www.adweek.com
  • Maxwell Meade - New Illustration Design

    Continue reading Maxwell Meade - New Illustration Design

    November 24 Advertising | adland.tv
  • Modibodi #MyPeriodisGreen - (2020) (Australia)

    Continue reading Modibodi #MyPeriodisGreen - (2020) (Australia)

    November 23 Advertising | adland.tv