Advertising News Page 1206

Your Invisible Support Campaign For Lindex

Lindex, a Swedish fashion company, is now launching its new underwear campaign '...

January 22, 2022 / Advertising

Reach Metrics Are Obsolete – Let’s Focus On Attention Instead

“On TV & Video” is a column exploring opportunities and challenges in advanc...

January 18, 2022 / Advertising

Messenger Kids: How To Turn On Dark Mode

The Messenger Kids application allows parents and children to turn on Dark mode...

January 19, 2022 / Advertising

Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch

"Data-Driven Thinking" is written by members of the media community and contains...

January 18, 2022 / Advertising
  • Société De L’assurance Automobile Du Québec: Spinal Fracture, Skull Fracture

    Continue reading Société De L’assurance Automobile Du Québec: Spinal Fracture, Skull Fracture

    December 8 Advertising | www.adsoftheworld.com
  • Société De L’assurance Automobile Du Québec: Nobody Wants That For The Holidays: Spinal Fracture, Skull Fracture

    Continue reading Société De L’assurance Automobile Du Québec: Nobody Wants That For The Holidays: Spinal Fracture, Skull Fracture

    December 8 Advertising | www.adsoftheworld.com
  • Spotify’s First 2020 Wrapped For Advertisers Offers Up Listening Insights

    Spotify is expanding its popular year-end data feature to advertisers for the first time with a comprehensive look at the listening trends of the year broken down by audience. The streaming service's 2020 Wrapped for Advertisers consists of an interactive microsite with data on various trends in popular content and device habits across 12 user... Continue reading Spotify’s First 2020 Wrapped For Advertisers Offers Up Listening Insights

    December 8 Advertising | www.adweek.com
  • Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

    Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric across linear and digital platforms, including live TV, DVR,... Continue reading Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

    December 8 Advertising | www.adweek.com
  • DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

    DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that... Continue reading » The post DTC Brands Can Avoid Pandemic Subscription Churn By Zer... Continue reading DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

    December 8 Advertising | feeds2.feedburner.com
  • Civic Signals: We Are New_Public: The Light

    Continue reading Civic Signals: We Are New_Public: The Light

    December 8 Advertising | www.adsoftheworld.com
  • Lexus / GQ: Journeys In Taste - Tom Kitchin

    Continue reading Lexus / GQ: Journeys In Taste - Tom Kitchin

    December 8 Advertising | www.adsoftheworld.com
  • Jagermeister: Be The Meister

    Continue reading Jagermeister: Be The Meister

    December 8 Advertising | www.adsoftheworld.com
  • Whiskas: Krafted By Kittens

    Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising problem of kitten abandonment, and to help build an understanding of what responsible cat ownership entails. T... Continue reading Whiskas: Krafted By Kittens

    December 8 Advertising | www.adsoftheworld.com
  • Budweiser: Home Party Animal

    COVID 19 was a brutal blow for Budweiser and its consumers, who prefer going to restaurants, (Karaoke) bars and night clubs for socializing, having fun and letting off steam, as opposed to staying at home. As the King of Beers, Budweiser wanted not only to stimulate business duri... Continue reading Budweiser: Home Party Animal

    December 8 Advertising | www.adsoftheworld.com