Advertising News Page 1207

What The Great Resignation Means For Ad Industry Hiring In 2022

"Data-Driven Thinking" is written by members of the media community and contains...

January 14, 2022 / Advertising

5 Data Privacy Trends To Watch In 2022

Preparing for privacy regulations, along with the death of the third-party cooki...

January 14, 2022 / Advertising

His Pabst Tweet Got Him Fired. But That’s Not The Part He Regrets Most

For social media marketers who reach a bit too far with their humor, the worst-c...

January 16, 2022 / Advertising

Univision’s Quest For Outcome-Focused Data And Representative Measurement

"On TV & Video" is a column exploring opportunities and challenges in advanc...

January 13, 2022 / Advertising
  • Gravity Blanket’s Makeover Makes For A Great Gift In This Mentally Draining Year

    As holiday gift-giving season reaches its peak, tens of thousands of Americans will soon find themselves the recipients of a trendy little item called a Gravity Blanket. It is, as the name suggests, a blanket with weights stitched inside--roughly 20 pounds for the average adult. The Gravity Blanket is currently enjoying a cultural moment, showing... Continue reading Gravity Blanket’s Makeover Makes For A Great Gift In This Mentally Draining Year

    December 7 Advertising | www.adweek.com
  • Without International Tourism, Destination Marketers Look Local For Recovery

    For New Yorkers who wouldn't dream of going into a crowded Times Square a year ago, the city argues now is a great time for local exploration. As of November, nearly 78% of global travelers still remain concerned about Covid-19 and 60% did not plan to travel domestically, according to travel research firm GlobalData. And... Continue reading Without International Tourism, Destination Marketers Look Local For Recovery

    December 7 Advertising | www.adweek.com
  • Ad Tech And Privacy Lingo For Navigating A Post-Cookie World

    As 2020 draws to a close, even the most casual observer will know the industry's common currency for targeted advertising--third-party cookies--is on the way out. The next 12 months will see the industry prepare for Google Chrome withdrawing its support of third-party cookies, bringing it in line with the industry's other leading web browsers. Marketers... Continue reading Ad Tech And Privacy Lingo For Navigating A Post-Cookie World

    December 7 Advertising | www.adweek.com
  • Twelve Days Of Meijer Gifting Kicks Off, With Help From Pinterest

    Grocery chain Meijer rolled out an advent calendar, Pinterest-style. Twelve Days of Meijer Gifting enables Pinners to find gifts for family and friends in one place, curated from the retailer's Pinterest board, and shoppers can subscribe to the 12 days of gift ideas and opt for daily reminders. A three-question personalized quiz on Pinterest, designed... Continue reading Twelve Days Of Meijer Gifting Kicks Off, With Help From Pinterest

    December 7 Advertising | www.adweek.com
  • Axios’ Jim VandeHei On The Future Of Media And The News Outlet’s Foray Into Local News

    Founded in 2016 as an answer to what co-founders Jim VandeHei, Mike Allen and Roy Schwartz saw as a "broken" media industry, Axios' mission revolves around what they call "smart brevity." Four years into the experiment, the mission appears to be resonating. During a year that exacerbated many of the ongoing ills plaguing the media... Continue reading Axios’ Jim VandeHei On The Future Of Media And The News Outlet’s Foray Into Local News

    December 7 Advertising | www.adweek.com
  • Digital Buoys Global Ad Spend Big Time During The Pandemic

    GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and... Continue reading » The post Digital Buoys Global Ad Spend Big Time... Continue reading Digital Buoys Global Ad Spend Big Time During The Pandemic

    December 7 Advertising | feeds2.feedburner.com
  • Marvel Comics - Real Nurses, Real Stories / Allegheny Health Network (2020) 2:00 (USA)

    Continue reading Marvel Comics - Real Nurses, Real Stories / Allegheny Health Network (2020) 2:00 (USA)

    December 7 Advertising | adland.tv
  • Ogilvy Social.Lab And Panenka Football Magazine Create Poignant Tribute To Maradona (2020)

    Continue reading Ogilvy Social.Lab And Panenka Football Magazine Create Poignant Tribute To Maradona (2020)

    December 7 Advertising | adland.tv
  • How Complex Converted Its Flagship Festival Into A Sprawling Online Video Game This Year

    Complex Networks may be taking its annual music and fashion extravaganza online this year but that doesn't mean it's giving up on the food trucks and festival atmosphere. Instead, the culture-focused media company has turned its virtual event into a sprawling video-game-like venue, in which attendees can customize avatars and wander between event stages, Shopify-backed... Continue reading How Complex Converted Its Flagship Festival Into A Sprawling Online Video Game This Year

    December 7 Advertising | www.adweek.com
  • This Canadian Retailer Just Released A Line Of Ugly Sweater Masks

    When the pandemic hit in March, it didn't take long for brands to get creative by offering fun alternatives to those boring blue surgical masks. Burger King released limited-edition masks that communicated customers' orders, a hard seltzer brand created a straw-friendly solution, and a now Canadian retailer has crafted the ultimate accessory for Christmas in... Continue reading This Canadian Retailer Just Released A Line Of Ugly Sweater Masks

    December 7 Advertising | www.adweek.com