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  • The Curious Case Of Puerto Rico Within The Marketing Landscape

    This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. In today's industry, segmentation and regionalization are vital planning tools for all marketers ... but what happens when it's unclear exactly to which region or segment your target actually belongs?... Continue reading The Curious Case Of Puerto Rico Within The Marketing Landscape

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