Advertising News Page 150

  • Posted: December 9 2020 @ 9:39 | From: www.adsoftheworld.com

    SODIC: So SODIC

    The main objective of this campaign is to reflect the character of SODIC as a different and creative community that have a different perspective, building a character for the brand to b... Read more

  • Posted: December 9 2020 @ 9:39 | From: feeds.feedburner.com

    Tesco Says There's No Naughty List For 2020 Holiday Campaign

     As a brand, Tesco has always aimed to reflect the mood of the country in its advertising. That angle has never been more prescient than at the current moment, with Brits in dire spirits under varying degrees of lockdown, and an especially strange Christmas on the horizon.Developed by agency BBH, an... Read more

  • Posted: December 9 2020 @ 9:32 | From: adtechdaily.com

    Ad Tech Leaders Unite To Establish New Programmatic DOOH Standards

    –Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media join forces to deliver parameters for defining DOOH inventory in programmatic transactions– NEW YORK — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and... Read more

  • Posted: December 9 2020 @ 9:32 | From: feeds.feedburner.com

    Corby Spirit And Wine Donates $100,000 To Support The Canadian Bartending Community This Holiday Season

    Corby Spirit and Wine today announced a $100,000 donation to the Bartenders Benevolent Fund in support of service industry professionals impacted by COVID-19 restrictions this holiday season. As the largest corporate donor to the Bartenders Benevolent Fund, the contribution is part of a wider commit... Read more

  • Posted: December 9 2020 @ 9:25 | From: feeds.feedburner.com

    Apple Releases New Ads Promoting Apple TV+

    Apple has released a new video ad to promote it's Apple TV+ streaming subscription service by highlighting it's growing lineup of original TV shows and movies. The 90-second clip includes shows such as Ted Lasso and For All Mankind.Apple TV+ is going up against video streaming giant Netflix and is c... Read more

  • Posted: December 9 2020 @ 9:21 | From: www.adweek.com

    A Look Under The Hood As PubMatic Goes Public

    PubMatic, the supply-side platform founded in 2006, has officially gone public. A month after filing its S-1, the company is now trading on the Nasdaq under PUBM, opening at $20 a share. PubMatic, which is incorporated in Delaware but operates in California's Bay Area, is looking to raise $118 milli... Read more

  • Posted: December 9 2020 @ 9:18 | From: adtechdaily.com

    OpenWeb Partners With Centro For Its First DSP Integration

    Offer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers Chicago – Centro (https://www.centro.net), a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe enviro... Read more

  • Posted: December 9 2020 @ 9:00 | From: www.adweek.com

    Brian Lesser Named CEO Of InfoSum

    InfoSum, a company that aims to capitalize on ad tech's transition to a post-cookie world, has appointed Brian Lesser as CEO as part of an executive makeover following its latest investment round. In his new role, Lesser will oversee InfoSum's pursuit of helping to connect companies and data sets wi... Read more

  • Posted: December 9 2020 @ 9:00 | From: www.adweek.com

    Brand Safety Is Not The Only Factor Determining The Effectiveness Of Video Ads

    Brand safety is an important factor in determining which content to run video ads adjacent to, but having that content be seen as high-quality and trustworthy is a key factor, as well, according to a new study from IPG Media Lab, Magna and Twitter. The Influence of Context, released Wednesday, exami... Read more

  • Posted: December 9 2020 @ 7:32 | From: adtechdaily.com

    CTV Overshadows Linear TV While Social And Programmatic Spark Debates, IAS Industry Pulse Report Finds

    Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list... Read more