Advertising News Feed

  • Posted: September 21 2020 @ 14:04 | From:

    Outfront Wants Your Billboard Artwork: "Out Of Love" Call For Entries

    Read more

  • Posted: September 21 2020 @ 13:55 | From:

    US Navy Taps YouTube Creators For Sailor VS Recruitment Campaign

    The U.S. Navy is enlisting YouTube Creators to aid its recruitment efforts with influencer marketing campaign Sailor VS. The campaign's goal is to showcase the diversity of jobs available throughout the Navy, and it features challenges between YouTube Creators and actual sailors. YouTube said the Na... Read more

  • Posted: September 21 2020 @ 13:40 | From:

    As Apparel Retailers Struggle, Walmart Grabs For More Market Share With New Private Label Brand

    At a time when apparel brands such as Lucky, J. Crew and John Varvados are sliding into bankruptcy and analysts are forecasting the final chapter of the department-store era, Walmart has made yet another decisive grab for a share of the apparel segment. Earlier today, the big-box retailer announced... Read more

  • Posted: September 21 2020 @ 13:09 | From:

    Remotely Produced Emmys Hit Another Record Ratings Low

    Key Insight: Ratings for TV's biggest award shows had been falling even prior to the pandemic. Sunday's telecast of the 72nd Primetime Emmy Awards, the first to be produced remotely due to Covid-19, went remarkably smoothly, even though the show's producers had been bracing for the worst. The ABC ce... Read more

  • Posted: September 21 2020 @ 12:59 | From:

    Advertisers Must Take The Lead In The Next Privacy Sandbox

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sabella, CTO at PubMatic. As Google Chrome slowly dribbles out concepts for a cookieless future with little structure, many media buyers... Read more

  • Posted: September 21 2020 @ 12:46 | From:

    MOD Brought Its Mental Health PSA To Over 100,000 CVS Employees

    The agency is currently working on a follow-up to its "Lift The Mask" documentary created with the Quell Foundation. Read more

  • Posted: September 21 2020 @ 12:40 | From:

    Patrick Stewart And Mark Hamill Are Rivals In Uber Eats’ Charmingly Confrontational Ads

    For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it vehemently. Uber Eats has brought that rivalry to life in a new ad campaign by agency Special Group Australia featuring Mark Hamill, who played Luke... Read more

  • Posted: September 21 2020 @ 12:20 | From:

    Century 21’s Bankruptcy Shows The Limits Of Off-Price, New York-Exclusive Categories

    Key Insights: The inability of Century 21 to get its insurers to compensate for the loss of business was a key factor. Competition in off-price is fierce as department stores embrace the strategy and brands look to liquidate excess inventory. Last week, Century 21, long a bastion of off-price shoppi... Read more

  • Posted: September 21 2020 @ 12:13 | From:

    Major Tech Companies Already Have Your Data

    On Aug. 6, the president of the United States signed two virtually identical executive orders (EOs) banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that as of this writing, the president has approved. But unless a federal judge issues a stay by th... Read more

  • Posted: September 21 2020 @ 12:10 | From:

    Prudential Hires A New CMO, Adds New Chief Market Development Officer Role

    Prudential Financial announced today that it's bringing on Susan Somersille Johnson as its new chief marketing officer. She'll take over for Naveen Agarwal, who will move into the newly created role of chief market development officer for the brand. Johnson joins Prudential from Truist Financial, a... Read more