Advertising News Page 2
Learn More – And Get More – From Search
When you search for information on Google, you’re probably accustomed to seeing...
July 22, 2021 / AdvertisingGet Ready For The Tokyo 2020 Olympics With Google And YouTube
In a few hours, the best athletes from around the world will come together in To...
July 22, 2021 / AdvertisingReach TV And Audio Streamers With Display & Video 360
Connected TV (CTV) and audio streams flow into people’s screens with hours of en...
July 26, 2021 / AdvertisingEmpower Sends An Employee To The Olympics To Compete In The Hammer Throw
The Cincinnati agency chronicles Annette Echikunwoke’s journey to the games with...
July 23, 2021 / Advertising-
Twitter Begins Pilot Test Of Shop Module
Twitter kicked off a pilot test Wednesday of its Shop Module, a dedicated space at the top of a business' profile where they can showcase their products. When people visit profiles that have Shop Module enabled, they can scroll through a carousel of products and tap on them to learn more or complete the purchase... Continue reading Twitter Begins Pilot Test Of Shop Module
Today July 28 Advertising | www.adweek.com -
LinkedIn Reaches Milestones In Microsoft’s Fiscal Year Financial Report
LinkedIn's revenue topped $10 billion for the first time in a fiscal year, parent company Microsoft reported Tuesday as part of its fiscal fourth-quarter and full-year earnings report. Revenue for LinkedIn in Microsoft's fiscal fourth quarter was up 46%, driven by a 97% jump in revenue from LinkedIn Marketing Solutions, which topped $1 billion in... Continue reading LinkedIn Reaches Milestones In Microsoft’s Fiscal Year Financial Report
Today July 28 Advertising | www.adweek.com -
Microsoft Renews Global Contract With Xandr
A focus on premium video and omnichannel monetization drives long-term relationship into the future NEW YORK — Xandr today announced the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s […] The post Microsoft Renews G... Continue reading Microsoft Renews Global Contract With Xandr
Today July 28 Advertising | adtechdaily.com -
Vistar Media Secures $30M Series B Investment From Lamar Advertising Company
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines NEW YORK — Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR). “We are thrilled to have this vote of confidence from […] The post Vistar Media Secures $30M... Continue reading Vistar Media Secures $30M Series B Investment From Lamar Advertising Company
Today July 28 Advertising | adtechdaily.com -
Snapchat Adds My Places Tray To Snap Map
Snapchat began rolling out a My Places tray for its Snap Map feature. The update, which began its global rollout Tuesday, gives Snapchatters three main tabs to help them discover and explore the 30 million-plus businesses on Snap Map, document their favorite local spots and see recommendations from friends and their community: Favorites: Users can... Continue reading Snapchat Adds My Places Tray To Snap Map
Today July 28 Advertising | www.adweek.com -
It’s More Than Mental Health: How Brands Can Support The Evolution Of Wellness
We may be out of quarantine, but we aren't out of the dark quite yet. Covid-19 took a massive toll on mental health with over 40% of U.S. adults presenting symptoms of anxiety and depression. That number hasn't fallen much--according to the CDC, 30% of U.S. adults reported symptoms of anxiety or depressive disorder in... Continue reading It’s More Than Mental Health: How Brands Can Support The Evolution Of Wellness
Today July 28 Advertising | www.adweek.com -
Dave Bautista Takes Streaming Literally To Promote The Disney Bundle
Dave Bautista is living the stream for Disney. In a new campaign casting off today, Bautista stars as The Streamer, a spokesperson for the $13.99-per-month Disney Bundle that includes access to Disney+, Hulu and ESPN+. The outdoorsy Streamer character spends his days and nights on an idyllic lazy river--or lazy stream, rather--canoeing, sitting around the... Continue reading Dave Bautista Takes Streaming Literally To Promote The Disney Bundle
Today July 28 Advertising | www.adweek.com -
Victorian-style Bus Shelters Scented With Roses And Cucumber To Promote Gin
Who doesn't love the smell of a bus shelter? It's surely one of the many pleasures of taking public transportation. Ok, that is complete sarcasm, but Hendrick's Gin has been changing the odor of several across the U.K. to encourage commuters to escape their everyday surroundings. The experiential takeovers will appear in London, Manchester, Brighton,... Continue reading Victorian-style Bus Shelters Scented With Roses And Cucumber To Promote Gin
Today July 28 Advertising | www.adweek.com -
Wednesday Stir
A couple of cute and finely groomed dogs lead today's roundup. Continue reading Wednesday Stir
Today July 28 Advertising | www.adweek.com -
Google To Introduce Nielsen's Sales Lift Measurement For CTV Ads In DV360
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS). Continue reading Google To Introduce Nielsen's Sales Lift Measurement For CTV Ads In DV360
Today July 28 Advertising | ppc.land