Advertising News Page 2

  • Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment?

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Cory Davis, VP of media and madtech at Infutor.  Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth... Continue reading » The post Are Retail Me... Continue reading Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment?

    June 1 Advertising | www.adexchanger.com
  • Google TV’s New IOS App Is A Data Coup; The Sandbox Isn’t For Playing – It’s For Boxing

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch TV, I always sit down with my two must-haves: my favorite snack and my smartphone,” Google TV product manager Hanwook Kim writes in a Google blog post on Wednesday, announcing a new iOS app that... Continue reading » The post Google TV’s New iOS App Is A Data Coup; The Sandbox... Continue reading Google TV’s New IOS App Is A Data Coup; The Sandbox Isn’t For Playing – It’s For Boxing

    June 1 Advertising | www.adexchanger.com
  • Twitter Testing For You, Latest Feeds In Communities

    Twitter is testing the addition of the ability to toggle between For You and Latest timelines within its Communities. The test is being conducted with a group of users across Android, iOS and the web, and the setting they choose will become their default each time they visit the specific Community they made the choice... Continue reading Twitter Testing For You, Latest Feeds In Communities

    June 1 Advertising | www.adweek.com
  • Messenger Gets A Calls Tab

    Messenger added a Calls Tab to its Android and iOS applications to make it easier for users to connect with friends and family in one tap. A Meta spokesperson said there are more than 300 million audio and video calls on Messenger every day, and the rate of average daily callers is up over 40%... Continue reading Messenger Gets A Calls Tab

    June 1 Advertising | www.adweek.com
  • Meta COO Sheryl Sandberg To Step Down After 14 Years

    Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. She will leave in the fall but will continue to serve on the company's board of directors. Javier Olivan, the company's chief growth officer, will take over as COO. However, founder Mark... Continue reading Meta COO Sheryl Sandberg To Step Down After 14 Years

    June 1 Advertising | www.adweek.com
  • Andrew Fitzsimons Haircare Launches In US With Help From Trans And Plus-Size Models

    The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world. With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has... Continue reading Andrew Fitzsimons Haircare Launches In US With Help From Trans And Plus-Size Models

    June 1 Advertising | www.adweek.com
  • Customers Want Personal Advisors, Not Advertisers

    In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging--80% of time on mobile devices is now spent on... Continue reading Customers Want Personal Advisors, Not Advertisers

    June 1 Advertising | www.adweek.com
  • Meta To Roll Out LGBTQ+ Safety Center Hub On Facebook

    Meta will mark Pride Month with its introduction of an LGBTQ+ Safety Center Hub on Facebook, which will provide users of the social platform with features including details on how to report harmful content, guides to improve account security and tools to prevent bullying and harassment. Pride-themed avatars and stickers debuted Wednesday for use in... Continue reading Meta To Roll Out LGBTQ+ Safety Center Hub On Facebook

    June 1 Advertising | www.adweek.com
  • AAPI Creative Spotlight: RPA’s Bang Pham And Yama Rahyar Are Building A ‘Human-Centric’ Space

    California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn't be more different. For Pham, "It all started with a typeface: Futura Bold Oblique. As an art history undergrad,... Continue reading AAPI Creative Spotlight: RPA’s Bang Pham And Yama Rahyar Are Building A ‘Human-Centric’ Space

    June 1 Advertising | www.adweek.com
  • From Pizza To Popeyes: Little Caesars’ Jeff Klein Is Cajun Fast Food Chain’s New CMO

    Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it's more accurate to call it the Great CMO Shuffle. Back in January, Bruno Cardinali decided to step down as CMO of Popeyes Louisiana Kitchen after three years in the role. Now, Jeff Klein is taking on that post, departing... Continue reading From Pizza To Popeyes: Little Caesars’ Jeff Klein Is Cajun Fast Food Chain’s New CMO

    June 1 Advertising | www.adweek.com