Advertising News Feed

  • Today Posted: September 30 2020 @ 14:45 | From: www.adweek.com

    American, United And JetBlue Roll Out Rapid Covid-19 Testing To Put Travelers At Ease

    First it was the cleaning partnerships. Then it was eliminating change fees. Now airlines, always jockeying to be first out of the gate with fresh innovation, are rolling out rapid Covid-19 tests to get travelers back in the air. United, JetBlue and American Airlines have each announced new testing... Read more

  • Today Posted: September 30 2020 @ 14:21 | From: www.adweek.com

    Can You Hear These KFC Ads By Just Looking At Them?

    KFC wants consumers to begin associating the reverberant bang of marching band drums and the pop-pop-pop of balloons with its crispy (and Extra Crispy chicken). How do you illustrate onomatopoeia without being too on-the-nose? Geometry's office in Argentina, a WPP-owned creative commerce agency, fou... Read more

  • Today Posted: September 30 2020 @ 14:19 | From: www.adweek.com

    Why Schwinn Canceled Its 2020 Marketing In The Middle Of Its 125th Anniversary

    The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle. As Adweek previously reported, bike brands have seen an increase in sales and engagement throughout the pandemic as consumers pursue cycling to exercise in a saf... Read more

  • Today Posted: September 30 2020 @ 13:20 | From: feeds2.feedburner.com

    Google, The Trade Desk, MediaMath, Amobee And Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant

    It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax... Read more

  • Today Posted: September 30 2020 @ 13:11 | From: www.adweek.com

    Consumers Don’t See Gender As Binary, So Why Are Toys Still Pink And Blue?

    When Laurel Wider's preschool-aged son told her that boys don't cry, she was heartbroken. As a psychotherapist that specializes in gender, Wider prioritized raising her child without stereotypes. She soon realized that these lessons would only stick if they were reflected in his toys. She took matte... Read more

  • Today Posted: September 30 2020 @ 12:43 | From: www.adweek.com

    Reinvention Or Brain Drain? Inside R/GA’s Transition

    R/GA has long taken pride in its ability to reinvent itself for the times. In an industry where agency names and their selling points easily become jumbled, R/GA has managed to stand out with the promise of reinvention every nine years, a signal to brands that it's never content with the status quo.... Read more

  • Today Posted: September 30 2020 @ 12:41 | From: www.adweek.com

    Smart TV Maker Samsung Now Has Its Own DSP

    Samsung, the country's largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof. The platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung's... Read more

  • Today Posted: September 30 2020 @ 12:35 | From: www.adweek.com

    How The Martin Agency Captures Consumer Pain Points For Brands

    The past few years have had a certain level of tension in America. More recently, however, the angst has ramped up with several crises like the pandemic and civil unrest unrolling simultaneously. Last night's presidential debate is likely another agita-inducing moment that could exhaust an already f... Read more

  • Today Posted: September 30 2020 @ 12:27 | From: www.adweek.com

    2 Men Share A Passionate—and Socially Distant—Kiss In LGBTQ+ Film Festival Ad

    Queer Lisboa, a Portuguese film festival that spotlights movies about the LGBTQ+ community, has been running for more than 20 years and is being celebrated in Europe this month. For the past decade, creative duo Marcelo Louren?o and Pedro Bexiga, who founded the agency Fuel before leaving in 2018 to... Read more

  • Today Posted: September 30 2020 @ 12:17 | From: www.adweek.com

    Airbnb Welcomes You To Hell

    As if 2020 weren't rough enough, Airbnb wants to bring travelers to hell. Well, the Michigan version at least. The home rental site is hosting a Halloween-themed stay in the morbidly named township of Hell, an unincorporated community roughly 15 miles from Ann Arbor, Michigan. The stay is hosted by... Read more