Advertising News Page 2
Your Invisible Support Campaign For Lindex
Lindex, a Swedish fashion company, is now launching its new underwear campaign '...
January 22, 2022 / AdvertisingGrubub X Known Debut "That Grubhub Feeling"
Launching today, the campaign, “That Grubhub Feeling” highlights the feeling of...
January 20, 2022 / AdvertisingState Farm Picks TikTok Over TV In Super Bowl Ad Shuffle
State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rathe...
January 22, 2022 / AdvertisingReport: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale
It appears that the day may soon be seized from Diem Association, the cryptocurr...
January 26, 2022 / Advertising-
4 Trends That Will Supercharge Health Comms In 2022
2022 will be the year when health communications finally catch up to the hype. In the past two years, we've become more connected with our health than ever before, and more aware of our own responsibilities when it comes to managing it. This trend is providing a shot in the arm for health creatives who... Continue reading 4 Trends That Will Supercharge Health Comms In 2022
January 25 Advertising | www.adweek.com -
TikTok Emojis Revealed: The Secret Is Out
Influencer Marketing HubTikTok Emojis Revealed: The Secret Is Out TikTok Emojis Revealed: The Secret Is OutKoba Molenaar Continue reading TikTok Emojis Revealed: The Secret Is Out
January 25 Advertising | influencermarketinghub.com -
Will The Cookie Ever Crumble?; System1 Isn’t A Choice Of Just One.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports. Chrome already delayed cookie deprecation from Q2 this year to the... Continue reading » The... Continue reading Will The Cookie Ever Crumble?; System1 Isn’t A Choice Of Just One.
January 25 Advertising | www.adexchanger.com -
What You Can Learn From The Top 5 Cannabis Sales Days Of The Year
There are a few days on the calendar each year that elicit a near-Pavlovian response from cannabis fans. There's April 20, of course, the global celebration of ganja. And Green Wednesday, the day before "Danksgiving," known for being a stock-up opportunity before family gatherings. Those two days are considered endemic holidays, meaning they're so closely... Continue reading What You Can Learn From The Top 5 Cannabis Sales Days Of The Year
January 24 Advertising | www.adweek.com -
Google To Enforce Parallel Tracking On YouTube Starting February
Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022. Continue reading Google To Enforce Parallel Tracking On YouTube Starting February
January 24 Advertising | ppc.land -
Agencies Veteran Daniel Cherry III Is Out At DC Comics
After less than two years, Daniel Cherry III has resigned as senior vice president and general manager of DC Comics, a role that touched on everything from talent management to marketing, the publisher confirmed. The news was first announced by The Hollywood Reporter, and DC Comics declined to comment further. As for Cherry's next move,... Continue reading Agencies Veteran Daniel Cherry III Is Out At DC Comics
January 24 Advertising | www.adweek.com -
Advertising Industry Companies Launch An European Addressable Media Initiative
The European Addressable Media Initiative will support the development of addressable media in Europe. Continue reading Advertising Industry Companies Launch An European Addressable Media Initiative
January 24 Advertising | ppc.land -
Adweek Podcast: Where Are All The CMOs Going?
Last week, five chief marketers made their exits, including Walgreens' Patrick McLean, IBM's Carla Pi?eyro Sublett, TikTok's Nick Tran and Popeyes' Bruno Cardinali. On this week's episode, Adweek's performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given their notice or are being... Continue reading Adweek Podcast: Where Are All The CMOs Going?
January 24 Advertising | www.adweek.com -
Origin Media On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)
What’s the point in running an ad on TV if no one’s watching? That’s the question Origin Media is aiming to answer with technology that inserts native animated “primer” videos before ads within connected TV ad pods so that a viewer’s attention doesn’t wander off during an ad break. “Capturing attention is a big challenge... Continue reading » The post Origin Media On Fighting CTV’s Chronic Frequen... Continue reading Origin Media On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)
January 24 Advertising | www.adexchanger.com -
The Framework Makes The Game Work; Paywall Pain Management
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and... Continue reading » The post The Framework Make... Continue reading The Framework Makes The Game Work; Paywall Pain Management
January 24 Advertising | www.adexchanger.com