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Tensor Social

Influencer Marketing HubTensor Social Everything old is new again. When we firs...

September 30, 2021 / Advertising

Holiday Email Marketing: 19 Ideas To Keep You Busy This Season

Influencer Marketing HubHoliday Email Marketing: 19 Ideas to Keep You Busy This...

October 4, 2021 / Advertising

Cineplex Welcomes Movie Lovers Back With A Love Letter To The Theatre Experience

 Cineplex has launched a new brand platform officially welcoming movie lovers ba...

September 30, 2021 / Advertising

Sunlight: Come Home

In Belgium, Sunlight is a brand of soap that has been u...

October 13, 2021 / Advertising
  • To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

    Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing modern touches into the channel. Marketers don't have a choice. The U.S. Postal Service reported "steep declines" in mail volume during the pandemic, and without last year's election, marketing mail volume would... Continue reading To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

    October 15 Advertising | www.adweek.com
  • What’s A Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

    What's a velvetiser? Well, British luxury chocolate brand Hotel Chocolat's first work from its new creative agency Gravity Road explains just that. The TV campaign, the first for the brand, explains what a contraption such as a velvetiser actually does--it velvetises of course. The campaign features an in-home hot chocolate machine developed by Hotel Chocolat... Continue reading What’s A Velvetiser? British Brand Hotel Chocolat’s First TV Campaign Explains Just That

    October 15 Advertising | www.adweek.com
  • The UK’s GDPR Overhaul: 5 Things To Be Aware Of

    As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye on will be the forecasted updates to data legislation. There is plenty of speculation on what form these changes may take, whether that be abolishing the barrage of cookie consent mechanics as... Continue reading The UK’s GDPR Overhaul: 5 Things To Be Aware Of

    October 15 Advertising | www.adweek.com
  • Apple’s Privacy Update Means No More Training Wheels For CMOs

    "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Munnerlyn, president and co-founder of Blip Billboards. Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. Although advertising and marketing... Continue reading » The post Apple... Continue reading Apple’s Privacy Update Means No More Training Wheels For CMOs

    October 14 Advertising | www.adexchanger.com
  • The Big Story: Facebook’s Attribution Sinkhole

    Attribution on Facebook ain’t what it used to be. The Facebook that enabled hundreds of creative versions, targeting variations and near-instantaneous optimization – all fed by data – is changing. Apple took a big bite out of Facebook’s attribution capabilities when its AppTrackingTransparency (ATT) required apps to collect a user opt-in to track their account... Continue reading » The post The Bi... Continue reading The Big Story: Facebook’s Attribution Sinkhole

    October 14 Advertising | www.adexchanger.com
  • When Did It Become Okay To Grade Our Own Homework?

    "The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your... Continue reading » The post When Did it Become Okay to Grade Our Own Homew... Continue reading When Did It Become Okay To Grade Our Own Homework?

    October 14 Advertising | www.adexchanger.com
  • Comic: The Wrong Side Of The Tracks

    A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: The Wrong Side Of The Tracks appeared first on AdExchanger. Continue reading Comic: The Wrong Side Of The Tracks

    October 14 Advertising | www.adexchanger.com
  • Can Amazon Help Itself?; The Mobile Ad Tech M&A Frenzy

    Do Me A Favor Amazon told Congress in 2019 that it doesn’t favor Amazon-owned brands in search results. But that isn’t credible to sellers, who time and again see Amazon rivals shoot into the top three search results immediately. A former Amazon employee told The Markup that Amazon reserved a top search spot for new... Continue reading » The post Can Amazon Help Itself?; The Mobile Ad Tech M&A... Continue reading Can Amazon Help Itself?; The Mobile Ad Tech M&A Frenzy

    October 14 Advertising | www.adexchanger.com
  • Twitter Extends Ticketed Spaces To Android Users In The US

    Twitter will bring its Ticketed Spaces monetization option for Twitter Spaces audio content to Android users in the U.S. over the next few days. Ticketed Spaces are coming to Android! The option to purchase tickets is rolling out to everyone in the US over the next few days. -- Twitter Support (@TwitterSupport) October 13, 2021... Continue reading Twitter Extends Ticketed Spaces To Android Users In The US

    October 14 Advertising | www.adweek.com
  • Twitter To Test Ads Within Tweet Conversations

    After much effort to improve the health of conversations on its platform, it was only a matter of time until Twitter looked into ways to monetize those conversations. Revenue product lead Bruce Falck said in a tweet thread Thursday that the social network will begin testing a new ad format within conversations, adding that the... Continue reading Twitter To Test Ads Within Tweet Conversations

    October 14 Advertising | www.adweek.com