Advertising News Page 3

  • Dollar General Doubles Down On Self-Checkout Instead Of Flashier Cashierless Options

    While ecommerce giant Amazon has an eye on expanding its cashierless retail experience into travel and entertainment, another retail titan, Dollar General, is turning its attention to self-checkout. In a recent Q1 2022 earnings call, COO Jeff Owen said Dollar General has launched a pilot of self-checkout-only stores and plans to test this concept at... Continue reading Dollar General Doubles Down On Self-Checkout Instead Of Flashier Cashierless Options

    June 1 Advertising | www.adweek.com
  • Amazon Will Overtake Walmart As The Biggest U.S. Retailer By 2024, Report Says

    Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. The study, published by digital commerce service Edge by Ascential, predicts Amazon will surpass Walmart in its share of the overall U.S. retail market in... Continue reading Amazon Will Overtake Walmart As The Biggest U.S. Retailer By 2024, Report Says

    June 1 Advertising | www.adweek.com
  • Goodbye FB, Hello Meta On The Nasdaq Exchange

    At the start of trading June 9, Facebook parent Meta will be listed on the Nasdaq exchange as Meta, replacing FB, which it had used since then-Facebook's initial public offering in May 2012. Roundhill Investments, which had been using the Meta ticker for its Roundhill Ball Metaverse ETF (exchange-traded fund), relinquished the symbol in January.... Continue reading Goodbye FB, Hello Meta On The Nasdaq Exchange

    June 1 Advertising | www.adweek.com
  • Why Lego Is Asking The LGBTQ+ Community To Build A Giant Pride Alphabet Out Of Bricks

    As Pride Month gets underway, Lego is using its own bricks to encourage more open conversations among families about sexual orientation, gender identity and expression. The "A-Z of Awesome" campaign, which begins on June 1 and will run into 2023, will create an alphabet out of Lego bricks that teaches vocabulary, educates and helps build... Continue reading Why Lego Is Asking The LGBTQ+ Community To Build A Giant Pride Alphabet Out Of Bricks

    June 1 Advertising | www.adweek.com
  • Jeep Walks The Dinosaur In New Jurassic World Dominion Campaign

    Since six Jurassic Park films haven't convinced us of the folly of introducing dinosaurs into our modern era, Jeep's latest ads embrace the chaos and give dinosaur pets a ride. A 60-second ad shows the owner of a new Jeep Wrangler 4xe (with a John Hammond bug-in-amber shift knob) coming across a freshly hatched Carnotaurus... Continue reading Jeep Walks The Dinosaur In New Jurassic World Dominion Campaign

    June 1 Advertising | www.adweek.com
  • Grubhub Gets The Recipe For Winning MasterChef Dishes

    MasterChef judges like Gordon Ramsay, Christina Tosi and Graham Elliot often describe--in mouth-watering detail--the best dishes created by the stable of amateur chefs vying to win the well-watched contest. Viewers at home can imagine what those appetizers, entr?es and desserts taste like. And unless they're a whiz in the kitchen themselves, that's about all they... Continue reading Grubhub Gets The Recipe For Winning MasterChef Dishes

    June 1 Advertising | www.adweek.com
  • AAPI Creative Spotlight: Marybeth Ledesma’s Work Radiates Honesty

    While she lives in New York now, the path that led Droga5 group creative director Marybeth Ledesma to a career in advertising began in the Windy City. "I grew up in Chicago and from a young age was exposed to a lot of different cultures," Ledesma told Adweek for the AAPI Creative Spotlight series, a... Continue reading AAPI Creative Spotlight: Marybeth Ledesma’s Work Radiates Honesty

    June 1 Advertising | www.adweek.com
  • Pinterest Ads Extended To Japan

    The Land of the Rising Pin? Pinterest ads are now available for all businesses in Japan, making the country its 31st ads market and its third in the Asia-Pacific region, following Australia and New Zealand. The platform's partnership with Shopify was also extended to Japan, giving merchants there the ability to add product catalogs to... Continue reading Pinterest Ads Extended To Japan

    June 1 Advertising | www.adweek.com
  • Eva Neveau Appointed First Global CCO At Omnicom Content Arm Eg+ Worldwide

    Omnicom's global content and production arm, eg+ Worldwide, has appointed Eva Neveau as global chief creative officer, a new role for the company. Neveau joins to help unify the group's three brands--eg+, Designory and Mother Tongue--from specialist offerings to a holistic content solution. Neveau will lead the group's creative vision and help evolve the combined... Continue reading Eva Neveau Appointed First Global CCO At Omnicom Content Arm Eg+ Worldwide

    June 1 Advertising | www.adweek.com
  • Amber Alerts Come To Instagram

    Facebook teamed up with the National Center for Missing and Exploited Children to bring Amber Alerts to its News Feed in January 2015, and those alerts have now been expanded to Instagram. Meta director of trust and safety Emily Vacher said in a Newsroom post that the feature began rolling out Wednesday and will be... Continue reading Amber Alerts Come To Instagram

    June 1 Advertising | www.adweek.com