Advertising News Page 3

Your Invisible Support Campaign For Lindex

Lindex, a Swedish fashion company, is now launching its new underwear campaign '...

January 22, 2022 / Advertising

State Farm Picks TikTok Over TV In Super Bowl Ad Shuffle

State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rathe...

January 22, 2022 / Advertising

Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale

It appears that the day may soon be seized from Diem Association, the cryptocurr...

January 26, 2022 / Advertising

Why Sellers.json Is Limited – And How Supply Chain Objects Can Help

"The Sell Sider" is a column written by the sell side of the digital media commu...

January 26, 2022 / Advertising
  • The Framework Makes The Game Work; Paywall Pain Management

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and... Continue reading » The post The Framework Make... Continue reading The Framework Makes The Game Work; Paywall Pain Management

    January 24 Advertising | www.adexchanger.com
  • Apple Shows Off IPhone 13 Features In Latest Ads

     If you've browsed the Apple YouTube channel recently you might have noticed that there are two new  iPhone 13 commercials pop up.  As is typical with Apple's advertising strategy, the ads focus on some new and/or unique feature that they want consumers to be aware of by highlighting it in a unique and catchy way.The first commercial called “Doin Laps” is a simple video of a bicycle-riding kid doi... Continue reading Apple Shows Off IPhone 13 Features In Latest Ads

    January 23 Advertising | feeds.feedburner.com
  • State Farm Picks TikTok Over TV In Super Bowl Ad Shuffle

    State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a traditional Super Bowl ad in favor of the #TeamStateFarm... Continue reading State Farm Picks TikTok Over TV In Super Bowl Ad Shuffle

    January 22 Advertising | www.adweek.com
  • Your Invisible Support Campaign For Lindex

    Lindex, a Swedish fashion company, is now launching its new underwear campaign 'Your invisible support'.  From your teenage years to your wise years. Through falling in love for the first time to the club nights that never end. From being pregnant to the endless nights with a baby. From changes in life to finding yourself again. From leaving your job forever to helping your granddaughter find her... Continue reading Your Invisible Support Campaign For Lindex

    January 22 Advertising | feeds.feedburner.com
  • Subaru Canada Welcomes Drivers To An Uncommon Winter Experience.

    Fresh on the heels of launching their new brand platform, Subaru Canada is introducing a new and uncommon Winter campaign.Using an integrated, multi-media approach, the campaign demonstrates Subaru’s uncommon capability and safety in threatening, winter environments.  Within the launch spot we see a Subaru Outback and Forester taking on treacherous conditions that leave the viewer on the edge of t... Continue reading Subaru Canada Welcomes Drivers To An Uncommon Winter Experience.

    January 22 Advertising | feeds.feedburner.com
  • Coca-Cola Sidelines Super Bowl Ads For The Second Year In A Row

    For the second consecutive year, Coca-Cola has decided not to play in this year's Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi's Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its "cinematic, supersized, five-headliner" Halftime Show lineup earlier this week. In... Continue reading Coca-Cola Sidelines Super Bowl Ads For The Second Year In A Row

    January 21 Advertising | www.adweek.com
  • Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

    The need for gender equality is at such a critical point that one platform is willing to give up ad dollars to fight for it. To promote and encourage gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving the cause forward to be featured in the magazine's annual... Continue reading Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

    January 21 Advertising | www.adweek.com
  • Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad

    Prominent members of the U.S. Congress--from Democrats Chuck Schumer and Cory Booker to Republicans Nancy Mace and David Joyce--are vocal supporters of the cannabis industry. And some lawmakers--Pennsylvania's John Fetterman, for one--have made broader cannabis legalization a central focus of their platforms. But Gary Chambers Jr., an ordained minister running for state senate in Louisiana,... Continue reading Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad

    January 21 Advertising | www.adweek.com
  • Twitter Shakes Up Its Security Ranks As Peiter Zatko, Rinki Sethi Are Out

    Twitter CEO Parag Agrawal continued to shake up the executive ranks, this time focusing on the company's security team. The company confirmed reports that head of security Peiter Zatko is no longer with Twitter, and that chief information security officer Rinki Sethi will be departing in the coming weeks. In a memo to employees obtained... Continue reading Twitter Shakes Up Its Security Ranks As Peiter Zatko, Rinki Sethi Are Out

    January 21 Advertising | www.adweek.com
  • Aflac And NFL Legend Deion Sanders Aim To Close The Medical Debt Gap With A New Initiative

    The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. To address overwhelming medical disparities in America, Aflac, in collaboration with brand ambassador Sanders, launched... Continue reading Aflac And NFL Legend Deion Sanders Aim To Close The Medical Debt Gap With A New Initiative

    January 21 Advertising | www.adweek.com