Advertising News Page 3

  • Today Posted: April 16 2021 @ 3:15 | From:

    Ooredoo: The Life Of The Internet

    Throughout our history, we have given birth to inventions and creations with good intent. But their impact in our lives and in our world, comes down to how people use them.The same goes for the internet. From bad news being shared to online hate. From cyberbullying to online... Read more

  • Today Posted: April 16 2021 @ 3:06 | From:

    Amazon Prime Video: Streaming Is Believing

    Prime Video has been available in the Nordics since 2016 but has never properly introduced themselves. To build excitement and buzz around the official launch of Prime Video, we developed the "Streami... Read more

  • Posted: April 15 2021 @ 23:59 | From:

    As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers

    The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences.  But if media companies are going to make their data available, they need better tools to prevent data leakage, whether that be from their own valuable data sets or the personally ide... Read more

  • Posted: April 15 2021 @ 23:35 | From:

    IHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships

    The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, ho... Read more

  • Posted: April 15 2021 @ 23:05 | From:

    Amazon DSP, Ad Console Report Strong Growth In Q1

    Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year, fueled in large part by its powerful audience targeting capabilities that proved attractive to advertisers during an ecommerce boom.  Ad spend growth was strong across all ad forma... Read more

  • Posted: April 15 2021 @ 23:04 | From:

    Comic: Always Be Paddling

    A weekly comic strip from that highlights the digital advertising ecosystem... The post Comic: Always Be Paddling appeared first on AdExchanger. Read more

  • Posted: April 15 2021 @ 23:03 | From:

    Publicis Returns To Growth; Facebook Futzes With The News Feed

    Here’s today’s news round-up… Want it by email? Sign up here. All Organic Things are starting to look up at Publicis Groupe. After getting battered by the COVID-19 pandemic, the holding company saw a return to organic revenue growth in Q1 as marketers were confident enough to restart... Read more

  • Posted: April 15 2021 @ 19:00 | From:

    Newsletter Platform Substack Goes Local

    Substack, the newsletter platform, has become an object of obsession for journalists in recent months. The siren call of independence, minimal editing and, in some cases, bloated advance deals has lured name-brand journalists away from legacy publications including The New York Times. It's also attr... Read more

  • Posted: April 15 2021 @ 16:01 | From:

    Wendy McMahon, Neeraj Khemlani Named Co-Chiefs Of CBS News And CBS TV Studios

    In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News chief,... Read more

  • Posted: April 15 2021 @ 15:42 | From:

    Cleaning Up The Programmatic Supply Chain 

    The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the progra... Read more