Advertising News Feed

  • Posted: September 14 2020 @ 17:00 | From:

    How Brands And Agencies Are Trying To Increase Voter Turnout This Year

    Key Insights: This election marks a shift away from humor used during the 2016 election to a more serious push to register people to vote. Despite integrating politics into messaging, brands are most successful when they remain nonpartisan. Brands and agencies are turning their focus to increasing v... Read more

  • Posted: September 14 2020 @ 16:10 | From:

    Can YouTube Shorts Help The Original Video-Sharing Site Ride The TikTok Wave?

    The original video-sharing site finally jumped on the latest video-sharing trend with Monday's introduction of YouTube Shorts, which lets people create videos of up to 15 seconds, complete with music. If that sounds familiar, it should, since TikTok was built on 15-second videos with music, and Face... Read more

  • Posted: September 14 2020 @ 16:03 | From:

    Keisha Lance Bottoms On Leading A Major City Through A Year Of Crisis

    The traditional model of leadership is one that doesn't show weakness. But a new kind of leader is emerging for a new era: a leader that admits they are just as anxious and overwhelmed by the dire state of the world as anyone else. Atlanta mayor Keisha Lance Bottoms, who gave the opening remarks at.... Read more

  • Posted: September 14 2020 @ 16:00 | From:

    These Offbeat British Ads Perfectly Capture The Annoyance Of Overly Cautious Homeowners

    If you've just decorated your home--or are just particularly proud of your home-then this campaign by British high-end paint brand Farrow & Ball might be relatable. It'll also be relatable if you have anal-retentive friends or family who wince when you go to put your coffee cup on their table wi... Read more

  • Posted: September 14 2020 @ 15:54 | From:

    3 Ways P&G’s Marc Pritchard Encourages Marketers To Confront Inequality

    Key Insights: Hiring a diverse staff is both good for people and business. Structural problems require structural solutions. Exposure to different people in ads helps encourage tolerance and acceptance. As one of the largest advertisers in the world, Procter & Gamble has an opportunity to lead t... Read more

  • Posted: September 14 2020 @ 15:09 | From:

    Stop Hate For Profit Is Turning Its Attention To Instagram

    Stop Hate for Profit, the coalition behind the movement to boycott advertising on Facebook in July--which attracted more than 1,200 companies and nonprofits--is focusing on its sister company, Instagram. On Monday, the coalition revealed plans for a weeklong series of posts from members of the publi... Read more

  • Posted: September 14 2020 @ 15:03 | From:

    Reddit Considers New Political Ads Policy

    At a time when social media companies are debating how best to deal with political advertising, Reddit is testing something new. While the "front page of the internet" is still accepting political ads--unlike Twitter and other competitors--it is tinkering with how users interact with them, and how c... Read more

  • Posted: September 14 2020 @ 14:56 | From:

    Wolfgang Absorbs Sparkle Account

    Georgia Pacific expanded its relationship with Wolfgang, designating the shop as lead creative agency. Read more

  • Posted: September 14 2020 @ 14:41 | From:

    Google Launches YouTube Shorts, First In India

    YouTube Shorts are user-generated short videos with 15 or less seconds. TikTok was banned in India this year, in June. Read more

  • Posted: September 14 2020 @ 14:30 | From:

    Amazon Creates Amazon Kids+, An App With Books, Videos, And Games

    Amazon FreeTime and Amazon FreeTime Unlimited to become Amazon Kids and Amazon Kids+. Read more