Advertising News Page 327

  • Posted: January 27 2021 @ 15:20 | From: www.adweek.com

    This Dizzying Site Tries To Give You A Sense Of What It’s Like To Live With Dyslexia

    To bring awareness to dyslexia, Dentsumcgarrybowen has created a website and series of faux children books that aim to give people a sense of what it's like to live with the learning disability. Created for nonprofit Dyslexia Canada, the "It's Hard to Read" campaign aims to sensitize the public arou... Read more

  • Posted: January 27 2021 @ 14:45 | From: www.adweek.com

    Pew: 78% Of Republicans Disagree With Social Platforms Banning Donald Trump

    A new survey from Pew Research Center showed just how sharp the divide is between Republicans and Democrats when it comes to social platforms banning former President Donald Trump. The think tank surveyed 10,334 adults in the U.S. between Jan. 19 and 24, and it found that 58% of respondents felt tha... Read more

  • Posted: January 27 2021 @ 14:30 | From: www.adweek.com

    Outlook Masterclass: Leveraging Data To Optimize The Omnichannel Experience

    How do you use the right data mix to improve the modern omnichannel experience, while keeping consumer trust at the forefront? In this masterclass, learn from 3 top marketers on their data-driven strategies tailored to fit consumers' ever-evolving needs. Derek Wise, Chief Product Officer at Oracle D... Read more

  • Posted: January 27 2021 @ 14:14 | From: www.adweek.com

    IPG CEO Philippe Krakowsky On Disruption, Data And Privacy

    IPG's new chief executive is keenly aware of how data is changing the advertising industry, but isn't letting it happen at the expense of creativity. On Tuesday, Adweek CEO Jeff Litvack sat down with Philippe Krakowsky, who succeeded Michael Roth as IPG CEO at the beginning of 2021, for a discussion... Read more

  • Posted: January 27 2021 @ 14:13 | From: www.adweek.com

    Netflix Says Shonda Rhimes’ Bridgerton Is Biggest Original Series Ever

    Shonda Rhimes' first project on Netflix isn't just a smash hit--it's the biggest original series debut ever on the streaming service. Bridgerton, the period drama that debuted on Dec. 25, is the platform's biggest series yet, with more than 82 million households around the world tuning in to watch t... Read more

  • Posted: January 27 2021 @ 13:58 | From: www.adweek.com

    Outlook Masterclass: Agility Over Speed

    There's no doubt that moving quickly has become a must for brand marketers, but what does it mean to be truly agile? In a world where circumstances are still slightly uncertain, Lisa Joy Rosner, SVP of Brand & Digital at Oracle, and her team took the approach of putting in "stop gaps" for an int... Read more

  • Posted: January 27 2021 @ 13:43 | From: www.adweek.com

    Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up For Valentine’s Day

    Send a bouquet of roses on Valentine's Day? That's so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday's news. Kraft thinks consumers should skip saccharine gestures like these and go straight for the sweet tooth this year. The heritage brand, which has surged in popularit... Read more

  • Posted: January 27 2021 @ 13:30 | From: www.adweek.com

    Instagram Stories Desktop Experience Gets Refreshed

    Instagram Stories has a new look on desktop. The Facebook-owned photo- and video-sharing network said the single-Story viewing experience for desktop users was replaced with a carousel of clickable previews of the previous and next Stories, making the experience more immersive and easier to navigate... Read more

  • Posted: January 27 2021 @ 12:49 | From: www.adweek.com

    North America CEO Colin Kinsella Departs Havas Media

    Havas Media global CEO Peter Mears will on the additional responsibility of overseeing Havas Media North America. Read more

  • Posted: January 27 2021 @ 12:02 | From: www.adweek.com

    Wednesday Stir

    Gerry Graf: The Musical leads today’s roundup. Read more