Advertising News Page 329

  • Posted: December 9 2020 @ 9:32 | From: adtechdaily.com

    Ad Tech Leaders Unite To Establish New Programmatic DOOH Standards

    –Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media join forces to deliver parameters for defining DOOH inventory in programmatic transactions– NEW YORK — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and... Read more

  • Posted: December 9 2020 @ 9:32 | From: feeds.feedburner.com

    Corby Spirit And Wine Donates $100,000 To Support The Canadian Bartending Community This Holiday Season

    Corby Spirit and Wine today announced a $100,000 donation to the Bartenders Benevolent Fund in support of service industry professionals impacted by COVID-19 restrictions this holiday season. As the largest corporate donor to the Bartenders Benevolent Fund, the contribution is part of a wider commit... Read more

  • Posted: December 9 2020 @ 9:25 | From: feeds.feedburner.com

    Apple Releases New Ads Promoting Apple TV+

    Apple has released a new video ad to promote it's Apple TV+ streaming subscription service by highlighting it's growing lineup of original TV shows and movies. The 90-second clip includes shows such as Ted Lasso and For All Mankind.Apple TV+ is going up against video streaming giant Netflix and is c... Read more

  • Posted: December 9 2020 @ 9:21 | From: www.adweek.com

    A Look Under The Hood As PubMatic Goes Public

    PubMatic, the supply-side platform founded in 2006, has officially gone public. A month after filing its S-1, the company is now trading on the Nasdaq under PUBM, opening at $20 a share. PubMatic, which is incorporated in Delaware but operates in California's Bay Area, is looking to raise $118 milli... Read more

  • Posted: December 9 2020 @ 9:18 | From: adtechdaily.com

    OpenWeb Partners With Centro For Its First DSP Integration

    Offer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers Chicago – Centro (https://www.centro.net), a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe enviro... Read more

  • Posted: December 9 2020 @ 9:00 | From: www.adweek.com

    Brian Lesser Named CEO Of InfoSum

    InfoSum, a company that aims to capitalize on ad tech's transition to a post-cookie world, has appointed Brian Lesser as CEO as part of an executive makeover following its latest investment round. In his new role, Lesser will oversee InfoSum's pursuit of helping to connect companies and data sets wi... Read more

  • Posted: December 9 2020 @ 9:00 | From: www.adweek.com

    Brand Safety Is Not The Only Factor Determining The Effectiveness Of Video Ads

    Brand safety is an important factor in determining which content to run video ads adjacent to, but having that content be seen as high-quality and trustworthy is a key factor, as well, according to a new study from IPG Media Lab, Magna and Twitter. The Influence of Context, released Wednesday, exami... Read more

  • Posted: December 9 2020 @ 7:32 | From: adtechdaily.com

    CTV Overshadows Linear TV While Social And Programmatic Spark Debates, IAS Industry Pulse Report Finds

    Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list... Read more

  • Posted: December 9 2020 @ 6:45 | From: www.adweek.com

    The Best Shows Of 2020; Foursquare, Hinge Get Glowups: Wednesday’s First Things First

    Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Best Shows of 2020 Adweek TV editor... Read more

  • Posted: December 9 2020 @ 6:30 | From: www.adweek.com

    The 10 Best New TV Shows Of 2020

    After spotlighting 2020's 10 best TV shows, it's time to honor the new series that in their first year managed to break through the glut of broadcast, cable and streaming content. That task is tough enough on its own, but Covid-19 was especially challenging for new shows: The timing of the pandemic... Read more