Advertising News Feed

  • Posted: September 23 2020 @ 18:10 | From: www.adweek.com

    PacSun Goes Back To School With Snapchat AR Lens

    Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape. The companies said the AR world design was inspired by Morocco, the location of PacSun's latest marketing campaign. Opening the Sna... Read more

  • Posted: September 23 2020 @ 16:13 | From: www.adweek.com

    Call For Submissions: Adweek Hot List Expansion

    The Covid-19 pandemic has urged media organizations and brands to move faster than ever before to create new products to entice readers and fans--all while navigating a rocky advertising industry full of its own ups and downs. To honor the remarkable storytelling from these companies despite these c... Read more

  • Posted: September 23 2020 @ 16:02 | From: www.adweek.com

    Match Hires Former Everlane Exec As VP Of Brand

    Match, the flagship offering of Match Group's dating app and website portfolio, said today that it has hired Ayni Raimondi as its new vp of brand. Raimondi previously held senior marketing roles at Airbnb, where she spent more than six years focusing on brand activations and partnerships, and Everla... Read more

  • Posted: September 23 2020 @ 15:55 | From: www.adweek.com

    The Side Show: Q&A With Creative Director Álvaro Palma

    AgencySpy is featuring interviews with creatives who've submitted entries to The Side Show, a new awards program that's exclusively honoring side projects. Read more

  • Posted: September 23 2020 @ 15:52 | From: www.adweek.com

    Marc Pritchard Says TV Upfronts Must Evolve And Level The Playing Field

    Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the ne... Read more

  • Posted: September 23 2020 @ 15:46 | From: www.adweek.com

    DOJ’s Probe Of Google Shifts To Search Dominance

    The Department of Justice's antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine's dominant ad stack offering to escape censure. For now. The impending complaint will focus on Google's dominance of internet search (and, b... Read more

  • Posted: September 23 2020 @ 15:34 | From: www.adweek.com

    After 40 Years, Blue-Collar Brew Schaefer Slips Back Into New York Wearing Fancy New Clothes

    As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads left for Ohio in 1955. Squibb pharmaceuticals packed up a year later, as did Eberhard Faber, makers of the famous Mongol no. 2 pencil.... Read more

  • Posted: September 23 2020 @ 13:16 | From: www.adweek.com

    The Hottest Ad Format Of 2020 Is Radio-Like Audio Ads

    As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more--they heard more ads on them. And get this: They liked it. That's according to a new survey from Adobe, which looked into how consumers engaged with their smart speakers during quarantine. Compa... Read more

  • Posted: September 23 2020 @ 12:28 | From: www.adweek.com

    Spotify Commissions 5 Artists To Visually Express Latinx Heritage Month

    For Latinx Heritage Month, also known as Hispanic Heritage Month, Spotify is declaring Latinx music, podcasts and culture as art by using literal art. The music streaming service has unveiled Lo Nuestro de Arte (which translates to Ours Is Art), a digital and outdoor campaign that spotlights musicia... Read more

  • Posted: September 23 2020 @ 11:53 | From: www.adweek.com

    After 74 Years, Uncle Ben’s Will Become Ben’s Original

    Food giant Mars announced its Uncle Ben's brand will change its name to Ben's Original, which "[signals] the brand's ambition to create a more inclusive future." The rebrand will also include removing the image of Uncle Ben from packaging to "create more equitable iconography." A spokesperson said t... Read more