Advertising News Feed

  • Posted: September 18 2020 @ 17:00 | From:

    NBCUniversal And Roku Finally Strike Deal To Bring Peacock To The Platform

    Key Insight: Details about when Peacock may become available on Roku are still being finalized. A monthslong impasse between NBCUniversal and Roku has finally come to an end. The two companies have struck a landmark deal to bring Peacock onto the OTT platform while keeping existing NBC TV Everywhere... Read more

  • Posted: September 18 2020 @ 16:13 | From:

    Expedia’s Quirky Ad Encourages Cooped-Up Consumers To Turn Travel Fantasies Into Reality

    A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming pool. That's what can happen if you let your imagination run wild and daydream about a vacation while sheltering at home. Expedia knows that many peop... Read more

  • Posted: September 18 2020 @ 16:09 | From:

    What You Can Learn From The McDonald’s-Travis Scott Partnership

    Earlier this month, McDonald's launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago... Read more

  • Posted: September 18 2020 @ 14:25 | From:

    Twitter Hits The Ice For The NHL Stanley Cup Final

    The Dallas Stars and Tampa Bay Lighting begin their battle for one of sports' most iconic trophies when the puck drops for game one of the National Hockey League's Stanley Cup Final Saturday night, and Twitter shared some data, along with details on related initiatives during the games. The social n... Read more

  • Posted: September 18 2020 @ 14:20 | From:

    Meredith Lays Off Dozens Of Staffers

    Meredith laid off more than 100 staffers this week, the first round of layoffs at the media company since the start of the Covid-19 pandemic. In all, the Iowa-based publisher laid off 130 people at its Local Media Group and 50 more from its National Media Group, the portfolio of magazine brands. The... Read more

  • Posted: September 18 2020 @ 14:13 | From:

    Hulu’s Pen15 Takes Pandora Listeners Back To The 2000s With New Audio Campaign

    Listeners tuning into any of Pandora's 2000s nostalgia stations will be treated to flashes of teenage awkwardness from the stars of Hulu's Pen15 as part of a new campaign designed to promote the cringe comedy hit's second season. The 15- to 30-second ads were each produced exclusively for the stream... Read more

  • Posted: September 18 2020 @ 14:09 | From:

    TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’

    Americans will no longer be allowed to download or update TikTok through major app stores after Sunday, but it's not the end of the world (so far) for advertisers on the platform. While President Donald Trump signed an executive order in August that made "transactions" illegal with TikTok's parent c... Read more

  • Posted: September 18 2020 @ 14:08 | From:

    How To Turn Your Career Into A Hero’s Journey, According To Julian Duncan And Jabari Hearn

    Brandweek 2020 brought something different: a fifth day dedicated to career development for the many marketing industry professionals experiencing the shifting landscape of layoffs or furloughs in the Covid-19 era. To help guide those newly unemployed colleagues, Jacksonville Jaguars CMO Julian Dunc... Read more

  • Posted: September 18 2020 @ 14:01 | From:

    Anything Really Could Happen At The First-Ever Virtual Emmys

    Key Insight: The constraints of a remotely produced Emmys are giving producers the chance to try out new ideas. If you're expecting something to go wrong during the Television Academy's annual Emmy Awards on Sunday night, you're not alone. Even the broadcast's executive producers are bracing for it.... Read more

  • Posted: September 18 2020 @ 13:39 | From:

    Google Asks Publishers If It Can Use First-party Cookies On Their Websites

    Safari and Firefox have blocked or restricted third-party cookies. Read more