Advertising News Feed

  • Posted: September 18 2020 @ 4:51 | From:

    Havaianas: True Fashion

    Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find... Read more

  • Posted: September 18 2020 @ 4:43 | From:

    Operation Smile: Shadow

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  • Posted: September 18 2020 @ 1:42 | From:

    Truthify Adds Justin Wisz As CEO To Bring Emotion AI And Consumer Privacy To Mobile Polling And Advertising

    Company closes private funding for $1.3 million with participation from Wisz NEW YORK — Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced today that it added Justin Wisz as CEO. “We’re very pleased to have Justin join and lead Truth... Read more

  • Posted: September 18 2020 @ 1:36 | From:

    IPG Mediabrands Appoints Hermon Ghermay As First Global Chief Culture Officer

    Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role NEW YORK — IPG Mediabrands announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee th... Read more

  • Posted: September 18 2020 @ 1:29 | From:

    TV In Reach Planner Becomes Available For Vietnam, France, Germany, Sweden, And Spain

    TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside. Read more

  • Posted: September 18 2020 @ 1:17 | From:

    Pacvue Brings Its Award Winning ECommerce Advertising And Intelligence Platform To Instacart

    Agencies and brands can now manage their Instacart Featured Products using Pacvue’s intelligent automation features, optimized keyword bidding, and robust reporting tools SEATTLE, W—Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today annou... Read more

  • Posted: September 17 2020 @ 23:05 | From:

    Post-IDFA Advice For Pubs: Work Directly With Your Advertisers

    Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of a publisher’s traffic is being arbitraged, said Nathan Levin, CEO and founder of Mobile UA Ltd., a one-man consultancy he founded in 2018 to help developers navig... Read more

  • Posted: September 17 2020 @ 23:04 | From:

    Comic: Media Buying 2020

    A weekly comic strip from that highlights the digital advertising ecosystem... The post Comic: Media Buying 2020 appeared first on AdExchanger. Read more

  • Posted: September 17 2020 @ 23:03 | From:

    NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic

    Here’s today’s news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sa... Read more

  • Posted: September 17 2020 @ 21:45 | From:

    National Geographic, Mazda Reveal Winner Of Assignment: Inspiration Photography Competition

    National Geographic and Mazda teamed up on photography competition Assignment: Inspiration last October and November to invite emerging photographers to share photos that tell their most unique, uplifting stories and make them feel alive. On Thursday night, a winner was crowned. Sam Tippetts of Boer... Read more