Advertising News

  • Posted: November 30 2020 @ 6:30 | From: www.adweek.com

    This Dr. Bronner’s $25 Soap Smells Like Cannabis And Has A Message, Too

    Earlier this month, David Bronner, CEO of soap brand Dr. Bronner's, was hopping a short flight from Southern California up to Portland. As a dedicated supporter of Oregon Measure 109--which would legalize psilocybin-producing mushrooms for therapeutic use--Bronner wanted to be on hand for the ballot... Read more

  • Posted: November 30 2020 @ 5:00 | From: www.adweek.com

    This Relatable PSA, Set To Radiohead, Tells Kids It’s OK Not To Feel ‘Normal’

    LONDON--Many children, often secretly, feel as though they don't fit in among their peers, and these feelings of inadequacy been exacerbated by the Covid-19 pandemic, according to nonprofit Childline. The organization has launched a new stop-motion animation by agency The Gate, set to Radiohead's "C... Read more

  • Posted: November 30 2020 @ 5:00 | From: www.adweek.com

    Ikea Pledges To Make 50% Of Its Food Plant-Based, Reflecting A Shift In Consumer Diets

    Ikea, mirroring the shift in American consumers' diets, will amp up its plant-based food options and cut down on red meat in a phased roll-out of new products over the next five years. The retailer, best known as a furniture seller but also one of the world's largest restaurant chains, has committed... Read more

  • Posted: November 30 2020 @ 4:51 | From: adtechdaily.com

    63% Of Brands And 72% Of Agencies Expect More Ad-Buying Deals To Be Traded Programmatically In 2021

    In September, an independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Europe to understand how they will shape their growth strategies and allocate marketing budgets in 2021. The CEE Marketing Spend Forecast 2021 aimed to gather the predictions for the future stat... Read more

  • Posted: November 30 2020 @ 4:19 | From: adtechdaily.com

    Avow Announces Key Partnership With Xiaomi Mi Ads

    Empowering mobile growth marketers to access alternative advertising inventory BERLIN & SAN FRANCISCO — Avow, the global app growth company, specializing in alternative app store inventory, announced today its partnership with global mobile tech pioneer Xiaomi. With this announcement, Avow becom... Read more

  • Posted: November 30 2020 @ 4:00 | From: www.adweek.com

    A Year After Launch, The Financial Times’ Consultancy Is Booming

    The Financial Times is selling its subscription-building prowess to publishers and other companies. These efforts have turned into a multimillion-dollar business after its first year. Called FT Strategies, the separate business division has autonomy from the Financial Times. Still, it has access to... Read more

  • Posted: November 30 2020 @ 3:53 | From: adtechdaily.com

    Pattern89 Reveals The 2021 Ad Creative That Will Work Best

    Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS — Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, today announced the 2021 Crea... Read more

  • Posted: November 30 2020 @ 0:03 | From: feeds2.feedburner.com

    Twitter To Reboot Its Policy On Blue Check Marks; Publishers See Success On Snapchat

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both... Read more

  • Posted: November 29 2020 @ 15:00 | From: www.adweek.com

    French Grocery Chain Honors Healthcare Workers In Touching Holiday Short Film

    If ever there was a time to pay tribute to healthcare workers, it's now, during the middle of an ongoing pandemic where the industry's tireless heroes are stretched beyond their limits. French grocer Intermarch? gives three heartfelt minutes of holiday thanks to those workers in its annual holiday s... Read more

  • Posted: November 29 2020 @ 12:08 | From: www.adteachings.com

    I Have Questions.Agency: Gigil, The Philippines 

    I have questions.Agency: Gigil, the Philippines  Read more