Advertising News Page 4

  • Posted: March 5 2021 @ 11:11 | From:

    How Mastercard’s Chief People Officer Builds Bridges Between Marketing And HR

    What is a Chief People Officer? According to Mastercard's Michael Fraccaro, the role encapsulates everything to do with people. The brand intentionally made a change a few years prior to move it away from the human resources (HR) function to the people and capability function. He is responsible for... Read more

  • Posted: March 5 2021 @ 11:07 | From:

    Silverbullet Opens Its Doors In The US, Appoints Mark Pearlstein To Lead Growth In The Region

    Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first U.S office, and appointing a new Board, as well as a Chief Revenue Officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is now the Chief Revenue Officer... Read more

  • Posted: March 5 2021 @ 11:01 | From:

    Orange / Apple: First Steps

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  • Posted: March 5 2021 @ 10:58 | From:

    3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply

    "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alex Chatfield, VP of marketplace development at Xandr. A major challenge for buyers in the new and quickly growing video/CTV landscape is reaching consumers at scale. Unlike... Read more

  • Posted: March 5 2021 @ 10:51 | From:

    Samsung: Work Is Better With Play

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  • Posted: March 5 2021 @ 10:40 | From:

    Programmatic Convergence

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these c... Read more

  • Posted: March 5 2021 @ 10:37 | From:

    Dove: #StopTheBeautyTest​

    Video of Dove | #StopTheBeautyTest (with English subtitles) Read more

  • Posted: March 5 2021 @ 10:35 | From:

    Clubhouse: How To Find Clubs To Follow

    In the Clubhouse application, users have the option to follow Clubs that are related to the topics they're interested in. For instance, if someone plays lots of video games, they can follow Clubs that are related to the video game industry. When someone follows a Club, they'll be able to keep track... Read more

  • Posted: March 5 2021 @ 10:22 | From:

    Hey Google! So, What’s Next For Publishers?

    Google's privacy gauntlet throwdown this week might have been expected, but that doesn't make it any less of a confusing shake-up for the industry. For publishers, there are benefits to the ongoing march toward a more privacy-focused future. But concerns linger over Google's ability to thwart compet... Read more

  • Posted: March 5 2021 @ 10:13 | From:

    Friday Stir

    Wunderman Thompson’s work for International Women’s Day in India leads today’s roundup. Read more