Advertising News Page 4

Portal From Facebook Unveils Portal Go, Next-Generation Portal+

Facebook CEO Mark Zuckerberg revealed two new members of the Portal From Faceboo...

September 21, 2021 / Advertising

ATG: The Race Of The Centuries

In this new campaign from Swedish horseracing organizat...

September 24, 2021 / Advertising

Oreo / Havaianas: Oreo + Havaianas

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September 18, 2021 / Advertising

IONOS: I Own This

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September 18, 2021 / Advertising
  • Pinterest Is ‘Loudly & Proudly Latiné’ During Hispanic Heritage Month

    "Loudly & Proudly Latin?" is Pinterest's theme for its Hispanic Heritage Month initiatives, aimed at highlighting the wide range of diversity within the Latin? community. Pinterest said in a blog post Monday that following guidance from Todos Pincluidos, its internal employee resource group, it is "embracing Latin? as a term that is not only inclusive... Continue reading Pinterest Is ‘Loudly & Proudly Latiné’ During Hispanic Heritage Month

    September 20 Advertising | www.adweek.com
  • How Covid-19 Has Redefined The Ideal Traveler

    Uncertainty has been the one constant during the pandemic. It isn't enough for travel and hospitality companies to know a customer's demographic details; they have to know the customer much more completely. Heading into the holiday season, travelers are booking later than ever and acting in ways that hotels, airlines, car rental companies and cruise... Continue reading How Covid-19 Has Redefined The Ideal Traveler

    September 20 Advertising | www.adweek.com
  • Mars Temptations’ Creepy Ads Will Make Cat Owners Extra Paranoid About Their Pets

    A new campaign from Mars Petcare brand Temptations plays on some pet owners' most irrational fear: that their cat might try to eat them. The ads, which promote Temptations' limited-edition Tasty Human MixUps treats, come with a warning as ominous as the product name: "treat your pet with Tasty Human treats, before they treat themselves... Continue reading Mars Temptations’ Creepy Ads Will Make Cat Owners Extra Paranoid About Their Pets

    September 20 Advertising | www.adweek.com
  • Daniel Craig Pours A Heineken … And That’s The Ad

    A movie star is only really famous when they can appear in an advert alongside a product and that is the whole idea. With his final movie as James Bond finally set for release following multiple delays over the last two years, Daniel Craig does just that for Heineken, while alluding to the protracted release.... Continue reading Daniel Craig Pours A Heineken … And That’s The Ad

    September 20 Advertising | www.adweek.com
  • Apple IOS 15 Has Marketers Poised For Hardship

    Apple is poised to throw the media industry yet another curveball as part of its 'privacy crusade' with its iOS 15 rollout likely to prove a thorn in the claw for marketers' attribution and email activities. Earlier this month, Apple notified users that its previously announced iOS 15 update will rollout beginning Sept. 20, a... Continue reading Apple IOS 15 Has Marketers Poised For Hardship

    September 20 Advertising | www.adweek.com
  • Apple TV+, Netflix, HBO Max Make Emmy History As Streamers Dominate

    When Apple TV+ first debuted in November 2019, executives hoped its big, star-studded drama The Morning Show would shower the streamer with accolades during the 2020 Emmy ceremony. That didn't happen (only Billy Crudup won for outstanding supporting actor in a drama series)--but a year later, Apple TV+ finally had its big Emmys moment. Ted... Continue reading Apple TV+, Netflix, HBO Max Make Emmy History As Streamers Dominate

    September 19 Advertising | www.adweek.com
  • Gap’s CMO: “Content Has To Evolve As You Move Through The Funnel”

    You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last year, it was Ocean Spray, and this year it’s Gap, whose vintage logo sweatshirts – the brown one, in particular – made a comeback on TikTok as an unexpected fashion trend of 2021. Gap capitalized on... Continue reading » The post Gap’s CMO: “Content Has To Evolve As You Move Through The Funnel” appeare... Continue reading Gap’s CMO: “Content Has To Evolve As You Move Through The Funnel”

    September 19 Advertising | www.adexchanger.com
  • Why JLo’s Star Won’t Stop Rising

    Jennifer Lopez grew up dreaming big dreams, and unlike many who aspire to a career in music, TV or film, this sui generis creative force from the South Bronx proved she could in fact do it all. And she did it by staying true to herself. Adweek's 2021 Brand Visionary has lived her life out... Continue reading Why JLo’s Star Won’t Stop Rising

    September 19 Advertising | www.adweek.com
  • Jennifer Lopez Partners With Goldman Sachs To Support Latinx Entrepreneurs

    Jennifer Lopez is partnering with Goldman Sachs via her newly launched philanthropic venture, Limitless Labs, to provide Latinx-owned small-business startups with direct access to capital. The initiative builds respectively on Lopez's history of charitable work focused on the Hispanic and Latinx communities and Goldman Sachs' own educational and investment program, 10,000 Small Businesses. The par... Continue reading Jennifer Lopez Partners With Goldman Sachs To Support Latinx Entrepreneurs

    September 19 Advertising | www.adweek.com
  • 10 Marketers Who Guided Their Brands With Resilience And Ingenuity When It Mattered Most

    Even with the post-9/11 recession and 2008's economic meltdown in the rearview mirror, few economic calamities matched the speed and dread that accompanied the coronavirus. Last year, as service-sector businesses shuttered and layoffs spread like brushfire, America's GDP took a nauseating tumble of 3.5%. The first half of this year saw a rebound in consumer... Continue reading 10 Marketers Who Guided Their Brands With Resilience And Ingenuity When It Mattered Most

    September 19 Advertising | www.adweek.com