Advertising News Page 4

  • A Pair Of Testicles Explores Freedom From Hair In Debut Veet Men Film

    A buddy movie for a set of balls is essentially the outline for a brand campaign to promote Veet Men--an intimate hair removal kit targeting a new consumer base for the RB-owned brand. Veet is known as a brand which produces several hair removal solutions aimed at women for "different skin types, different styles and... Continue reading A Pair Of Testicles Explores Freedom From Hair In Debut Veet Men Film

    June 1 Advertising | www.adweek.com
  • Disney Locks In 3 Key Sponsors For ESPN’s Fifty/50 Title IX Initiative

    Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as part of the Education Amendments, is a federal law that prohibits discrimination on the basis of sex in any education program... Continue reading Disney Locks In 3 Key Sponsors For ESPN’s Fifty/50 Title IX Initiative

    June 1 Advertising | www.adweek.com
  • BeReal: How To Turn On Fast Camera

    When users capture a photo in the BeReal application, there is a slight delay between the time when the user taps the capture button and when the photo is actually taken. If users don't like this delay, they can turn on a "fast camera" setting from within the app's settings menu. Our guide will show... Continue reading BeReal: How To Turn On Fast Camera

    June 1 Advertising | www.adweek.com
  • Stagwell Formalizes Constellation Network Offering With Leadership Changes

    Stagwell's Constellation network is expanding and formalizing its offering, and it has a fresh take on how a holding company can organize to serve its clients. As part of this process it's investing in a leadership expansion, with 72andSunny founder John Boiler pivoting roles and welcoming a new digital leader to the top. Constellation is... Continue reading Stagwell Formalizes Constellation Network Offering With Leadership Changes

    June 1 Advertising | www.adweek.com
  • With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution

    In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its... Continue reading » The post With Group Nine Dea... Continue reading With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution

    June 1 Advertising | www.adexchanger.com
  • Snap Introduces Dynamic Travel Ads

    Snap Inc. Wednesday introduced its first category of Dynamic Ads outside of ecommerce, Dynamic Travel Ads, which were developed for airlines, hotels, online travel agencies and tours. "It's been a challenging few years with travel restrictions and stay-at-home orders, but Snapchatters are ready to travel again," the company said in a blog post, adding that... Continue reading Snap Introduces Dynamic Travel Ads

    June 1 Advertising | www.adweek.com
  • Product Advertising On Social Media: 7 Best Practices For 2022

    By Mackenzie Scott*Product advertising is meant to drive action. An ad is deemed successful when it triggers an “Ah-ha” response in prospects who then decide that this product would benefit them in some big way. They click the CTA to learn more or make a purchase, and your brand reaps the benefits. Today’s marketers are using social media platforms to distribute product ads, boost engagement, and... Continue reading Product Advertising On Social Media: 7 Best Practices For 2022

    June 1 Advertising | feeds.feedburner.com
  • KitKat Challenges Gen Z To A Staring Contest With Cats, Owls And Goats

    Nestl? chocolate brand KitKat has begun an artificial intelligence staring contest in which consumers will challenge a digital rival--including a cat, owl and goat--not to blink first. With the return of its "Have a break, have a KitKat" brand positioning, the "Blink Break" contest will aim to provide "a fun distraction" to players, according to... Continue reading KitKat Challenges Gen Z To A Staring Contest With Cats, Owls And Goats

    June 1 Advertising | www.adweek.com
  • IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings

    The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations. “It’s a protocol for streamlining and managing cross-jurisdictional privacy compliance,” said IAB Tech Lab CEO Anthony Katsur – which is why the platform will be ready to incorporate new consent strings within t... Continue reading IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings

    June 1 Advertising | www.adexchanger.com
  • Vox Media Relaunches And Expands Group Nine’s Performance Marketing Solution

    Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase direct-response ads on the Facebook, Instagram, Snapchat, YouTube and... Continue reading Vox Media Relaunches And Expands Group Nine’s Performance Marketing Solution

    June 1 Advertising | www.adweek.com