Advertising News Feed

  • Posted: September 17 2020 @ 13:06 | From: www.adweek.com

    R/GA Names New Global CCO, CXO

    A new era is officially underway at R/GA. After the departure of a series of senior leaders amid a fundamental repositioning last week, R/GA named new global creative and experience leaders today. R/GA promoted agency veterans Tiffany Rolfe and Ben Williams to roles as global CCO and global CXO, res... Read more

  • Posted: September 17 2020 @ 13:00 | From: feeds2.feedburner.com

    Haystack Helps Local News Stations Go Wide With – And Monetize – Their Content

    Local news consumption went through the roof during the height of the pandemic. Haystack News, an ad-supported video-on-demand platform for news content, experienced that surge in demand firsthand. The streaming service, which offers customized news packages aggregated across local, national and int... Read more

  • Posted: September 17 2020 @ 12:56 | From: adland.tv

    Honda "Feeling" (2020) :30 (France)

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  • Posted: September 17 2020 @ 11:59 | From: www.adweek.com

    Facebook Cracks Down On Hate Speech In Groups

    Facebook removed more than 1 million groups and 13.5 million pieces of content in groups for hate speech in the past year, the company said today. These figures were released alongside new policies meant to "keep groups safe," including a new commitment to limit the spread of health advice on the pl... Read more

  • Posted: September 17 2020 @ 11:53 | From: feeds2.feedburner.com

    The Big Story: Mr. Google Goes To Washington

    We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports... Read more

  • Posted: September 17 2020 @ 11:45 | From: www.adweek.com

    Yes, Ryan Reynolds Really Writes His Own Stuff, And He’s Got 7 Marketing Lessons For You

    If you're a gin drinker, someone searching for a cheap wireless plan or happen to be shopping around for an ad agency, odds are you've heard of Aviation Gin, Mint Mobile and Maximum Effort--three ventures that occupy the time of Ryan Reynolds. And even if none of these circumstances applies to you,... Read more

  • Posted: September 17 2020 @ 11:20 | From: www.adweek.com

    Global Huge CEO Pete Stein Is Departing The Agency

    After roughly a year on the job, Pete Stein is leaving digital agency Huge. Stein will take on a role leading experience and commerce at Merkle, the data-driven customer experience management company acquired by Dentsu Aegis Network in 2016. Huge's chief operating officer, Raj Singhal, will take on... Read more

  • Posted: September 17 2020 @ 11:20 | From: www.adweek.com

    Facebook, Instagram Share Their Latinx And Hispanic Heritage Month Plans

    Facebook and Instagram are marking Latinx and Hispanic Heritage Month with new features, resources for Latinx-owned small and midsized businesses and new programming on the Facebook Watch long-form video destination. Instagram users have access to new stickers from Latinx illustrators Gabriela Alem?... Read more

  • Posted: September 17 2020 @ 11:03 | From: www.adweek.com

    A Little More Than Half Of Consumers Are Buying From Social Ads. Here’s How To Make The Most Of It.

    The accelerated digitization of the retail industry in 2020 has created a clear opportunity for brands. Optimize your marketing mix and reach consumers where they are right now: social media. In the last 30 days, 51% of global consumers made a purchase stemming from an ad they saw on social, accordi... Read more

  • Posted: September 17 2020 @ 11:00 | From: www.adweek.com

    AMC Networks Continues Walking Dead Platform Expansion With Twitch Channel

    Key Insight: As part of this year's "viewer first" upfront push, AMC Networks has been expanding The Walking Dead and its other shows to new platforms, including Pluto TV, IMDb TV and Reddit. AMC Networks has been growing The Walking Dead franchise over the past several years with TV and movie spino... Read more