Advertising News Page 4

Marriott Bonvoy: Superheroes

The extraordinary efforts of India's frontline warriors...

June 15, 2021 / Advertising

T-Mobile Hires Ad Tech Vet Mike Peralta As It Pushes Into Programmatic

The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mi...

June 17, 2021 / Advertising

Manulife Bank Debt Survey Reveals Homeownership Out Of Reach For Many Canadians

Seven out of 10 Canadians (71%) who do not own a home worry about saving up for...

June 17, 2021 / Advertising

A New Destination For Creative And Media Collaboration

Captivating creatives remind us that great advertising is an art form and a comp...

June 20, 2021 / Advertising
  • First National Ad Campaign From Sovos-backed Birch Benders

    What constitutes “healthy eating” can vary depending on who you’re talking to - from the strict Keto crowd to those that swear by fast-food salads. But what about the people somewhere in the middle? The folks who take a more balanced approach to their life and wellbeing, who don’t deny themselves indulgences, who believe they can have it all (in moderation).  Birch Benders is speaking directly to... Continue reading First National Ad Campaign From Sovos-backed Birch Benders

    Today June 22 Advertising | feeds.feedburner.com
  • In The ‘Age Of Cynicism,’ Your Marketing Must Be Meaningful And Authentic

    Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Stephanie Nerlich, CEO of Havas Creative, takes a moment to reflect on consumer outlooks and ideologies. Below, in her own words, she advises businesses and brands to authentically drive the... Continue reading In The ‘Age Of Cynicism,’ Your Marketing Must Be Meaningful And Authentic

    Today June 22 Advertising | www.adweek.com
  • Roald Dahl Heroes And Villains Come To Retailers In Campaign Created By 20ten For Mr Kipling

    Heroes and Villains from much loved Roald Dahl stories including The Twits, The BFG, Matilda and The Witches are hitting retail stores, including Tesco, across the summer in a fun family campaign for Mr Kipling. In a partnership with Premier Foods and the Roald Dahl Story Company, 20ten has created an undeniably “Splendiferous” brand campaign to boost the natural drop in UK cake sales during the s... Continue reading Roald Dahl Heroes And Villains Come To Retailers In Campaign Created By 20ten For Mr Kipling

    Today June 22 Advertising | feeds.feedburner.com
  • Tuesday Stir

    An interesting tag for grass fed jerky leads today's roundup. Continue reading Tuesday Stir

    Today June 22 Advertising | www.adweek.com
  • UK Telecom Brand O2 Is Staging A Show In Fortnite For People Who Miss Live Gigs

    U.K. telecom provider O2 is the latest brand to break into Fortnite by creating an interactive music experience within the video game. Created by VCCP, the campaign marks the first time that The O2-an entertainment venue in London-will appear in a video game. It is also the first time that a U.K. music act, the... Continue reading UK Telecom Brand O2 Is Staging A Show In Fortnite For People Who Miss Live Gigs

    Today June 22 Advertising | www.adweek.com
  • Mamboo Games Launches Seamless In-Play™ Advertising In Partnership With Adverty

    Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly popular games. Mamboo Games, a Belarussian developer and publisher of successful hyper casual games has launched Adverty’s seamless In-Play™ advertising in three of its hit games: Shift Race, Shift Princess and […... Continue reading Mamboo Games Launches Seamless In-Play™ Advertising In Partnership With Adverty

    Today June 22 Advertising | adtechdaily.com
  • To Combat Piracy, VIZ Media Made Its Content Available To Fans For Free

    It's quite possible that alumni of stellar brands such as Lexus, Mattel, Warner and DreamWorks have seen Brad Woods' work up close. Always looking for more innovative challenges, the now-executive vice president and CMO of VIZ Media has taken on the world of Japanese manga to push him even further. But with very passionate fan... Continue reading To Combat Piracy, VIZ Media Made Its Content Available To Fans For Free

    Today June 22 Advertising | www.adweek.com
  • Dell: #APEX | Breaking Barriers

    Video of Dell Technologies #APEX | Breaking Barriers Continue reading Dell: #APEX | Breaking Barriers

    Today June 22 Advertising | www.adsoftheworld.com
  • Varo Bank: A Bank For All Of Us

    Video of Case | Varo | A Bank for All of Us Continue reading Varo Bank: A Bank For All Of Us

    Today June 22 Advertising | www.adsoftheworld.com
  • Freeletics: Again

    Video of FREELETICS – AGAIN Continue reading Freeletics: Again

    Today June 22 Advertising | www.adsoftheworld.com