Advertising News Feed

  • Posted: September 11 2020 @ 6:04 | From:

    Nonio Selects Xandr’s Technology Platform

    Technology Enables Leading Portuguese media alliance to offer scale and unlock the power of first-party data LISBON, Portugal — Xandr, AT&T’s advanced advertising company and leading Portuguese media alliance Nonio, today announced that members of Nonio alliance will adopt Xandr’s strategic sell... Read more

  • Posted: September 11 2020 @ 5:30 | From:

    Aviation Gin’s Full Frontal Nudity; Marvel’s Superpowered Marketing Strategy: Friday’s First Things First

    Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds' Aviation Gin Launches Onl... Read more

  • Posted: September 11 2020 @ 5:30 | From:

    Despite A Constant State Of Crisis, Media Buyers Still Show Interest In TikTok

    TikTok is in hot water with the U.S. government, but with its user base continuously growing, media buyers are undeterred. Still, advertisers and agencies are leery about long-term commitments as TikTok's owners face a looming deadline to sell the app. In this moment of crisis, Blake Chandlee's job... Read more

  • Posted: September 11 2020 @ 0:33 | From:

    Kellogg's: Just Right Fusion

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  • Posted: September 11 2020 @ 0:15 | From:

    Lux: Chand Sa Roshan Chehra

    Presenting its new proposition on glow, beauty brand Lux has relaunched its product line with its latest campaign titled 'Chand Sa Roshan Chehra', starring star couple Kareena Kapoor Khan and Saif Ali Khan. Inspired by popular cultural references on moonlit glow and beauty,... Read more

  • Posted: September 11 2020 @ 0:07 | From:

    WeWork: That's How Tomorrow Works

    As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next... Read more

  • Posted: September 11 2020 @ 0:00 | From:

    Why Retailers Need To Pay More Attention To Affiliate App Marketing

    Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, said Mike Jaconi, CEO and co-founder of mobile commerce marke... Read more

  • Posted: September 10 2020 @ 23:48 | From:

    Assassin's Creed: Greetings From England

    Assassin’s Creed Valhalla – the next installment in Ubisoft’s Assassin’s Creed franchise launching on November 17 - features a journey of discovery through ninth century England, created and shot in the style of a traditional tour operator’s travel c... Read more

  • Posted: September 10 2020 @ 23:30 | From:

    Prega News: #PregaMoment

    When a leading brand completes a decade in the market, it calls for a celebration. And what's a better way to celebrate than to invite your own community to share their moments with the brand. Prega News, a leading pregnancy... Read more

  • Posted: September 10 2020 @ 23:17 | From:

    Goldfish: Feeding Imagination

    Goldfish® Crackers, a beloved snack in many Canadian households, has launched a new brand platform that encourages and fosters imagination in the minds of Canadian children. “We’ve seen, through research, that our playful cracker shape naturally lends... Read more