Advertising News Page 5

Your Invisible Support Campaign For Lindex

Lindex, a Swedish fashion company, is now launching its new underwear campaign '...

January 22, 2022 / Advertising

State Farm Picks TikTok Over TV In Super Bowl Ad Shuffle

State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rathe...

January 22, 2022 / Advertising

Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale

It appears that the day may soon be seized from Diem Association, the cryptocurr...

January 26, 2022 / Advertising

Why Sellers.json Is Limited – And How Supply Chain Objects Can Help

"The Sell Sider" is a column written by the sell side of the digital media commu...

January 26, 2022 / Advertising
  • The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years

    Walgreens' Patrick McLean is the latest chief marketing officer to step down from the role, as brands and personnel struggle with how to structure the job's functions and duties. McLean joined the drugstore chain in Nov. 2019 after stints at financial services companies TD Ameritrade and Capital One. He revealed that he was leaving Walgreens... Continue reading The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years

    January 19 Advertising | www.adweek.com
  • Messenger Kids: How To Turn On Dark Mode

    The Messenger Kids application allows parents and children to turn on Dark mode to change the app's appearance. Our guide will show you how this is done. Note: These screenshots were captured in the Messenger Kids app on iOS. Step 1: Open the Messenger Kids app and tap your child's profile picture in the top-left... Continue reading Messenger Kids: How To Turn On Dark Mode

    January 19 Advertising | www.adweek.com
  • Messenger Kids: How To Hide Your Child’s Contact List

    Messenger Kids allows parents and guardians to create accounts for their children so that they can chat with friends and family without signing up for Facebook. By default, the Messenger Kids application will allow other users to view a child's contact list in order to help users connect within the app. However, you can stop... Continue reading Messenger Kids: How To Hide Your Child’s Contact List

    January 19 Advertising | www.adweek.com
  • Shopify And JD Open A Gateway To China With Huge Potential—but No Guarantees

    Ecommerce platforms Shopify and JD.com have established a cross-border commerce partnership that gives U.S. sellers easier access to 550 million Chinese customers. And while the deal also helps them better compete with global ecommerce rivals Amazon and Alibaba in a market reportedly worth five times that of the U.S., analysts warn Shopify brands aren't necessarily... Continue reading Shopify And JD Open A Gateway To China With Huge Potential—but No Guarantees

    January 19 Advertising | www.adweek.com
  • British Women’s Communications Network Bloom Names Latest Leadership Team

    Bloom, the professional network created to champion women in communications, has named a new leadership team. Caroline Mastoras, senior account executive for media at Salesforce, takes on the mantle of president while Sophia Durrani, head of strategic planning for the U.K. government account at Manning Gottlieb OMD, becomes vice president. The organization, which involves hundreds... Continue reading British Women’s Communications Network Bloom Names Latest Leadership Team

    January 19 Advertising | www.adweek.com
  • Precogs And Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out

    "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Nirish Parsad, practice lead for privacy, identity and martech at Tinuiti. I’m a pretty techy guy. So when I moved into my new house, it was an annoying problem (but not an insurmountable one) that... Continue reading » The post Precogs and Tinkerers, Enquire Within … Pl... Continue reading Precogs And Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out

    January 19 Advertising | www.adexchanger.com
  • Senior Producer Jenny Cadwell Joins VOLT Studios

    adnews Full service content company VOLT Studios is excited to electrify the new year with the addition of Senior Producer Jenny Cadwell. Previous Continue reading Senior Producer Jenny Cadwell Joins VOLT Studios

    January 18 Advertising | adland.tv
  • Report: Nick Tran Suddenly Departs TikTok

    Nick Tran abruptly stepped down as global head of marketing at TikTok, according to a report by Jessica Toonkel and Sarah Krouse of The Information. TikTok had not responded to a request for comment at the time of this post. Tran joined TikTok in April 2020 from Hulu, where he had been vice president of... Continue reading Report: Nick Tran Suddenly Departs TikTok

    January 18 Advertising | www.adweek.com
  • The DOJ And FTC’s New Antitrust Heads Plan To Overhaul M&A Review (Someday)

    The Department of Justice and Federal Trade Commission on Tuesday announced a joint effort to rewrite US antitrust law for handling mergers and acquisitions. Don’t hold your breath, though The two agencies are opening a 60-day public comment period for individuals, companies and organizations to submit concerns about M&A and antitrust regulation. That material will... Continue reading » The po... Continue reading The DOJ And FTC’s New Antitrust Heads Plan To Overhaul M&A Review (Someday)

    January 18 Advertising | www.adexchanger.com
  • Reach Metrics Are Obsolete – Let’s Focus On Attention Instead

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Marilois Snowman, CEO and founder of Mediastruction. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Tuesday. Not too many years ago, media plans centered on reach... Continue reading » The post Reach Metrics Are Obsolete... Continue reading Reach Metrics Are Obsolete – Let’s Focus On Attention Instead

    January 18 Advertising | www.adexchanger.com