Advertising News Page 5

  • Airship Gets Into App Store Optimization With The Acquisition Of Gummicube

    App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder... Continue reading » The post Airship Gets Into App... Continue reading Airship Gets Into App Store Optimization With The Acquisition Of Gummicube

    June 1 Advertising | www.adexchanger.com
  • Briner League Baseball: How The Portland Pickles Crafted A Marketing Franchise

    How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn't hurt. When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan.... Continue reading Briner League Baseball: How The Portland Pickles Crafted A Marketing Franchise

    June 1 Advertising | www.adweek.com
  • The Growth Of Gaming And The Role Of Influencers In The Gaming Industry

    Influencer Marketing HubThe Growth of Gaming And The Role of Influencers in The Gaming Industry The Growth of Gaming And The Role of Influencers in The Gaming IndustryGuest Author Continue reading The Growth Of Gaming And The Role Of Influencers In The Gaming Industry

    June 1 Advertising | influencermarketinghub.com
  • Heineken Encourages People To Work Less And Happy Hour More

    It's difficult to admit, but sometimes it's hard to stop working. There's always another email to send or report to skim or something you could be doing late into the evening to position yourself for a better start the next morning. Heineken wants the office workers of the world to reconsider this impulse. To provide... Continue reading Heineken Encourages People To Work Less And Happy Hour More

    June 1 Advertising | www.adweek.com
  • Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Vlad Stesin, chief strategy officer and co-founder of Optable.  The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a... Continue reading » The post Seller Defined Au... Continue reading Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

    May 31 Advertising | www.adexchanger.com
  • Apple Has Big Surprises In Store; Google’s News Deals Down Under

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start... Continue reading » The post... Continue reading Apple Has Big Surprises In Store; Google’s News Deals Down Under

    May 31 Advertising | www.adexchanger.com
  • NHL And Highdive Capture The Euphoria Of The Long-Awaited Stanley Cup Handoff In Joyous Ad

    Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come. Created in partnership with Highdive, the... Continue reading NHL And Highdive Capture The Euphoria Of The Long-Awaited Stanley Cup Handoff In Joyous Ad

    May 31 Advertising | www.adweek.com
  • Music Will Be The Gravitational Force Driving The Hyperverse

    Editor's note: This is the third installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Despite popular interest from marketers, the metaverse is not a catch-all phrase. The metaverse merely describes individual virtual worlds, such as Roblox and Decentraland, which together... Continue reading Music Will Be The Gravitational Force Driving The Hyperverse

    May 31 Advertising | www.adweek.com
  • AAPI Creative Spotlight: Megan Nakazawa Gets To The Heart Of What Fans Want

    Megan Nakazawa had a rather unusual journey in becoming an advertising creative. "I wandered into it via friends from my surf industry days," Nakazawa shared with Adweek. "It felt like the right fit coming from the action sports industry, which pushed people to be clever, resourceful and street smart." So, what keeps a creative who... Continue reading AAPI Creative Spotlight: Megan Nakazawa Gets To The Heart Of What Fans Want

    May 31 Advertising | www.adweek.com
  • Snap Taps Maaliq Joseph As Manager Of Music Artists Partnerships

    Maaliq Joseph joined Snap Inc.'s talent partnerships team as manager of music artists partnerships. Joseph had been manager, artist development/touring at Warner Music Group for the past three years, working with artists including Baby Tate, Erica Banks, Freddie Gibbs, Omah Lay, NLE Choppa, Isaiah Rashad, Saweetie, Shordie Shordie, Earl Sweatshirt and Wale. Prior to that,... Continue reading Snap Taps Maaliq Joseph As Manager Of Music Artists Partnerships

    May 31 Advertising | www.adweek.com