Advertising News Feed

  • Posted: October 13 2020 @ 14:51 | From: www.adweek.com

    Apple’s IPhone 12 Marks A Mainstream Breakthrough For 5G Technology

    Apple announced on Tuesday that the iPhone 12 will include 5G connectivity for the first time, marking an important turning point for the nascent next generation of wireless technology. Verizon CEO Hans Vestberg delivered the widely anticipated news during Apple's virtual launch event, at which the... Read more

  • Posted: October 13 2020 @ 14:43 | From: www.adweek.com

    International Energy Company E.ON Appoints Publicis Groupe As Media, Performance Partner For Europe

    The appointment follows a competitive review and is effective as of January, 2021. Read more

  • Posted: October 13 2020 @ 14:43 | From: www.adweek.com

    Mailchimp’s Latest Offering Caters To Small Agencies And Freelancers

    Mailchimp is formalizing its network of freelancers and agencies that use the platform on behalf of clients through a program that offers perks, educational resources and financial incentives to those who participate. The program, Mailchimp & Co, is officially launching with a campaign created b... Read more

  • Posted: October 13 2020 @ 14:18 | From: www.adweek.com

    WarnerMedia’s New Streaming-Centric Mantra After Restructuring: Be Consumer-First

    There's a business adage that Tony Goncalves, head of WarnerMedia's commercial unit, keeps going back to as the television industry faces a seismic shift from linear to streaming. Industry needs and consumer needs aren't always aligned--but consumers tend to win. "There's no question consumers are g... Read more

  • Posted: October 13 2020 @ 14:15 | From: www.adweek.com

    Starz Creates Immersive Experience On Pinterest For The Spanish Princess

    Starz backed this past Sunday's debut of part two of drama series The Spanish Princess with an immersive experience on Pinterest. Spanish Princess Experience takes fans of the show on an exploration of the cast and past storylines, while sharing standout moments and images from the first part of the... Read more

  • Posted: October 13 2020 @ 11:22 | From: www.adweek.com

    Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

    As drive-thru consumer events become an experiential marketing norm, Hyundai recently created its own in Los Angeles to spotlight multigenerational Latinx artists. For Hispanic Heritage Month, the auto brand partnered with Gabriela Ortega, chief curator of the Museum of Latin American Art (MOLAA) an... Read more

  • Posted: October 13 2020 @ 11:16 | From: www.adweek.com

    Tuesday Stir

    Remember to submit your top dog for AgencySpy Dog of the Year. Read more

  • Posted: October 13 2020 @ 11:00 | From: feeds2.feedburner.com

    Why Twilio’s Mega Acquisition Of Segment Is – And Isn’t – A Validation Of The CDP Category

    CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar sem... Read more

  • Posted: October 13 2020 @ 11:00 | From: www.adweek.com

    As The Covid-19 Pandemic Continues, Facebook Bans Ads Discouraging Vaccination

    Facebook will no longer accept ads that discourage people from getting vaccines, the company said in a statement Tuesday. It's part of a larger push toward reliable information about vaccines amid the Covid-19 pandemic. Kang-Xing Jin, Facebook's head of health, and Rob Leathern, the company's direct... Read more

  • Posted: October 13 2020 @ 10:44 | From: feeds2.feedburner.com

    Nexstar Digital President Greg Raifman Takes The Long View

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late ’90s, helped take Rubicon Project public in 2014 and is now running th... Read more