Advertising News Feed

  • Posted: October 12 2020 @ 16:32 | From: www.adweek.com

    Kroger Uses AI To Match A Picture Of Your Fridge Shelf With A Recipe

    Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge. The grocery chain and agency 360i recently launched a Twitter account called Chefbot that can identify up to three foods in user-submitted images and search a database of recipes for the best match... Read more

  • Posted: October 12 2020 @ 16:14 | From: www.adweek.com

    Liquid IV Expands Its Flagship Product Line After Unilever Acquisition

    Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion of an immune support blend. The Hydration Multiplier + Immune Support mix, which was unveiled last Thursday on shelv... Read more

  • Posted: October 12 2020 @ 15:58 | From: www.adweek.com

    Smaller Companies Still Aren’t Sure What To Do When Third-Party Cookies Go Away

    While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they're still unprepared. A September survey by LiveIntent of 200 senior marketers and publishers at small- to-midsize companies (firm... Read more

  • Posted: October 12 2020 @ 14:55 | From: www.adweek.com

    This Betty Crocker Cake Mix Educates You On T-Mobile’s 5G Network

    T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless networks. The free limited-run product, which was quickly given out today, provides the ingredients for a layer cake with frosting in the... Read more

  • Posted: October 12 2020 @ 14:26 | From: www.adweek.com

    6 Ways To Make Yourself Indispensable At Work

    If you're scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial intelligence, machine learning or business process automation might take your job, here are some things you can do to make yourself... Read more

  • Posted: October 12 2020 @ 13:25 | From: adland.tv

    Stick.se Suggests Fly Swatter For Pence In Topical Ad

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  • Posted: October 12 2020 @ 12:47 | From: www.adweek.com

    Walmart Will Host Socially Distant Trick-or-Treating And Tailgate Events At Stores This Fall

    With each season change, retailers, brands and consumers have to adapt a new set of events, traditions and habits to the reality of the coronavirus pandemic. After a series of summer events that included a virtual kids camp and drive-in movies at 160 stores around the country, Walmart just released... Read more

  • Posted: October 12 2020 @ 12:37 | From: www.adweek.com

    Bringing ‘Swagger’ To Hearts & Science: A Conversation With CEO Ralph Pardo

    Last month, Omnicom revamped leadership at two of its media agencies, appointing Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO of PHD. Pardo succeeded Erin Matts in the role, who is moving into another role within Omnicom. Matts was named Hearts & Science CEO in 2019,... Read more

  • Posted: October 12 2020 @ 12:09 | From: www.adweek.com

    Women-Owned Wellness App Shine Debuts First TV Campaign

    Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign. Created pro bono by Droga5, a TV spot called "The Reckoning" is airing nationally on broadcast and cable channels. The video will also run on social platforms. Filmmaker Christian Padron directed... Read more

  • Posted: October 12 2020 @ 11:54 | From: www.adweek.com

    Adweek Podcast: Ocean Spray’s Dreamy Timing On The Dreams TikTok

    As a brand, knowing when to enter the cultural conversation is an art. And, as we reported, when Ocean Spray went viral on TikTok thanks to a man, his skateboard and Fleetwood Mac's Dreams, the cranberry juice brand "had the foresight to let the meme play out organically and refrained from jumping i... Read more