Advertising News Page 6

Your Invisible Support Campaign For Lindex

Lindex, a Swedish fashion company, is now launching its new underwear campaign '...

January 22, 2022 / Advertising

State Farm Picks TikTok Over TV In Super Bowl Ad Shuffle

State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rathe...

January 22, 2022 / Advertising

Report: Meta-Led Diem Association Cryptocurrency Project Explores IP Sale

It appears that the day may soon be seized from Diem Association, the cryptocurr...

January 26, 2022 / Advertising

Why Sellers.json Is Limited – And How Supply Chain Objects Can Help

"The Sell Sider" is a column written by the sell side of the digital media commu...

January 26, 2022 / Advertising
  • Hang Seng Bank: Hang Seng Digital Banking - Hazel

    The future of digital banking begins with the new endorser of Hang Seng Digital Banking, Hazel, the harbinger of creative digital lifestyle. Together with Hazel, reality and the digital world is no longer separate. To come-and-go freely between “another world” and our physical domains, Hazel brings us closer to fulfilling all the different life options we face every day. W... Continue reading Hang Seng Bank: Hang Seng Digital Banking - Hazel

    January 17 Advertising | www.adsoftheworld.com
  • KitKat: WINDOW DRESSER

    Two visual merchandisers compete to decorate their respective windows. Between the battles the two heroes take a KITKAT break . Continue reading KitKat: WINDOW DRESSER

    January 17 Advertising | www.adsoftheworld.com
  • Invention Is Not Innovation: How To Properly Plan For Change

    People still go into the bank to pay bills. There are adults who refuse to get a smartphone. There are buses that allow you to pay the driver in coins--and get change. There are computers on the counters of high street shops that, judging by the screen, are running Windows 3.1. While people in the... Continue reading Invention Is Not Innovation: How To Properly Plan For Change

    January 17 Advertising | www.adweek.com
  • FanologyPV And Amazon Prime Video Launch Fanimation Week To Celebrate Adult Animation

    Adult animation--animated projects aimed at grown-ups, not kids--has only increased in popularity in recent years and FanologyPV, a brand started by fans of adult animation, is encouraging the community to come together and celebrate animation at its best. To bring adult animation to the forefront with exclusive content to fans, FanologyPV is launching a new... Continue reading FanologyPV And Amazon Prime Video Launch Fanimation Week To Celebrate Adult Animation

    January 16 Advertising | www.adweek.com
  • His Pabst Tweet Got Him Fired. But That’s Not The Part He Regrets Most

    For social media marketers who reach a bit too far with their humor, the worst-case scenario is usually being fired. And yes, Corey Smale, who tweeted Pabst Blue Ribbon's "Try eating ass!" tweet, did indeed lose his job. But that's not what's bothering him two weeks after he was fired as the beer's brand manager... Continue reading His Pabst Tweet Got Him Fired. But That’s Not The Part He Regrets Most

    January 16 Advertising | www.adweek.com
  • Kona Beer’s ‘Bruddahs’ Are Game For NFL Playoff Tailgating

    Kona Beer’s beloved ‘bruddahs’ are back with new TV spots designed to court football fans as they watch games and gather with friends. The NFL-focused media buy and sports-related theme for the latest installment of Kona’s “Dear Mainland” campaign builds on the brand’s success with audiences around its creative themed around Major League Baseball in 2021. The moves represent a playful expansion of... Continue reading Kona Beer’s ‘Bruddahs’ Are Game For NFL Playoff Tailgating

    January 16 Advertising | feeds.feedburner.com
  • ONE Bar Encourages Shoppers To Break From Chalky Protein Bars

    ONE Brands has launched a new campaign to drive awareness and trial of ONE protein bars, which deliver a unique and totally indulgent flavor experience unlike traditional protein bars. Brand marketing accelerator Fortnight Collective created the campaign. Fortnight won the project in July 2021. ONE Brands knows protein snacks don’t have to taste bland, and has built its reputation around fantastic... Continue reading ONE Bar Encourages Shoppers To Break From Chalky Protein Bars

    January 15 Advertising | feeds.feedburner.com
  • 5 Data Privacy Trends To Watch In 2022

    Preparing for privacy regulations, along with the death of the third-party cookie (and other identifiers used in targeting individuals and measuring advertising) is still as colossal a challenge as it was two years ago. So, what's coming to the data and privacy landscape in 2022? Expect more state-led privacy legislation coming to the table, GDPR to kick it up a notch while privacy spans global, p... Continue reading 5 Data Privacy Trends To Watch In 2022

    January 14 Advertising | www.admonsters.com
  • The Future Of CTV Is End-to-End

    Companies that can forge a strong connection between the buy- and sell-sides are the ones that stand to win here. They can provide the most effective, efficient path forward for both parties to transact. The more holistic and advanced the offerings that ad tech partners can provide, the more efficient the results will be in terms of both ad performance and inventory monetization — all members of t... Continue reading The Future Of CTV Is End-to-End

    January 14 Advertising | www.admonsters.com
  • Check Out This Behind-The-Scenes Look At Scream…the Musical

    Horror films have a proud and lengthy history of using real-life gimmicks to draw in viewers, from director William Castle having actors dressed up as "nurses standing by" in case someone died of fright during showings of Macabre (1958) to the "No Late Admissions" rule that Alfred Hitchcock embraced for Psycho (1960). In the age... Continue reading Check Out This Behind-The-Scenes Look At Scream…the Musical

    January 14 Advertising | www.adweek.com