Advertising News Page 6

  • AAPI Creative Spotlight: Alice Gu Pushes The Boundaries Of Visual Storytelling

    Los Angeles-based filmmaker Alice Gu is committed to using her fascination with creative visuals and a good challenge to guide a compellingly story. "I started my career as a director of photography," she told Adweek for our AAPI Creative Spotlight series. "The challenge of telling a story in 30 seconds has always been very appealing... Continue reading AAPI Creative Spotlight: Alice Gu Pushes The Boundaries Of Visual Storytelling

    May 31 Advertising | www.adweek.com
  • How The Martin Agency Is Elevating Emerging Talent And The AAPI Dream

    "What is the American Dream?" It's a time-tested question that has yielded countless different visions that have evolved across different generations. While there is no singular answer, the responses are largely unified by themes of opportunity and personal agency. For many marginalized communities, opportunities can feel entirely out of reach without proof of what's possible.... Continue reading How The Martin Agency Is Elevating Emerging Talent And The AAPI Dream

    May 31 Advertising | www.adweek.com
  • TikTok Reveals Its 2022 LGBTQ+ Trailblazers For Its Pride Celebration

    TikTok Tuesday unveiled its 2022 TikTok Pride Trailblazers, creators on the platform who influence their community through their content. Creators were chosen based on their creativity to drive awareness of issues and celebrate the LGBTQ+ community, according to TikTok. These creators come from multiple facets, such as DeAndre Brown (@imdrebrown), who gives comedic corporate advice... Continue reading TikTok Reveals Its 2022 LGBTQ+ Trailblazers For Its Pride Celebration

    May 31 Advertising | www.adweek.com
  • Snapchat Rolls Out Shared Stories

    Snapchat expanded upon its Custom Stories feature with last week's introduction of Shared Stories. While Custom Stories enabled Snapchatters to create Stories and add friends to view them and contribute to them, Shared Stories takes that concept one step further, letting users who have been added to the group invite their friends to participate. Snap... Continue reading Snapchat Rolls Out Shared Stories

    May 31 Advertising | www.adweek.com
  • Hallmark Touts Nearly 100 Original Movies And Series In Upfront Push

    Crown Media Family Networks is getting upfront and personal with marketers for 2022. Though in-person upfront events took place in May for the first time since 2019, Crown Media chose not to return to the Rainbow Room in Rockefeller Center for a presentation. Instead, the company decided to take a different approach, connecting with clients... Continue reading Hallmark Touts Nearly 100 Original Movies And Series In Upfront Push

    May 31 Advertising | www.adweek.com
  • Director Goh Iromoto Finds Sanctuary In The U.S.

    none adnews Previous Continue reading Director Goh Iromoto Finds Sanctuary In The U.S.

    May 31 Advertising | adland.tv
  • NHL Brings Back #StanleyTweets Twitter Initiative

    With the puck about to drop on the National Hockey League Conference Finals, the league brought back its #StanleyTweets initiative on Twitter. Hockey fans can tweet about what winning a Stanley Cup would mean to them, via the @StanleyCup account through the end of the Stanley Cup Final, using the #StanleyTweets hashtag. 52 tweets will... Continue reading NHL Brings Back #StanleyTweets Twitter Initiative

    May 31 Advertising | www.adweek.com
  • Adweek Podcast: Honoring AAPI Creative Talent In The Marketing Industry

    On this week's episode of Yeah, That's Probably an Ad, creativity and inclusion editor Shannon Miller and community editor Luz Corona are joined by Bernice Chao, head of integrated creative at Zambezi and co-founder of Asians in Advertising, to discuss the creation of Adweek's AAPI Creative Spotlight series, a daily celebration of Asian and Pacific... Continue reading Adweek Podcast: Honoring AAPI Creative Talent In The Marketing Industry

    May 31 Advertising | www.adweek.com
  • To Dine For Podcast: Pauline Frommer, Co-president Of FrommerMedia

    On this week's episode of To Dine For, host Kate Sullivan is joined by Pauline Frommer, one of the most iconic and well-respected names in travel. She is the co-president of FrommerMedia, editorial director of Frommer's Guide Books and author of the best-selling book Frommer's EasyGuide to New York City and Frommer's New York City... Continue reading To Dine For Podcast: Pauline Frommer, Co-president Of FrommerMedia

    May 31 Advertising | www.adweek.com
  • Microsoft UK’s CMO Paul Bolt Announces Departure

    Microsoft U.K.'s chief marketing officer (CMO) Paul Bolt is set to leave the global technology and software business after six years. Bolt has held the position of CMO since July 2018 when he took over the post from Scott Allen, who became regional marketing and services leader. Bolt had joined the company in October 2016... Continue reading Microsoft UK’s CMO Paul Bolt Announces Departure

    May 31 Advertising | www.adweek.com