Advertising News Page 6

Marriott Bonvoy: Superheroes

The extraordinary efforts of India's frontline warriors...

June 15, 2021 / Advertising

T-Mobile Hires Ad Tech Vet Mike Peralta As It Pushes Into Programmatic

The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mi...

June 17, 2021 / Advertising

Manulife Bank Debt Survey Reveals Homeownership Out Of Reach For Many Canadians

Seven out of 10 Canadians (71%) who do not own a home worry about saving up for...

June 17, 2021 / Advertising

A New Destination For Creative And Media Collaboration

Captivating creatives remind us that great advertising is an art form and a comp...

June 20, 2021 / Advertising
  • Facebook, Instagram Set Pride Month Events June 23

    Facebook and Instagram shared details on a pair of events Wednesday (June 23) to continue celebrating Pride Month. Actress and transgender rights activist Angelica Ross and the National LGBT Chamber of Commerce will participate in virtual event "Make It With Pride," where LGBTQ+ business owners can take part in a day of learning, including tactical... Continue reading Facebook, Instagram Set Pride Month Events June 23

    June 21 Advertising | www.adweek.com
  • How The LGBTQ+ Community Got A Brand That Incites Pride And A Sense Of Belonging

    On a breezy night in the summer of 1978, 30 volunteers packed into the attic floor of the San Francisco Gay Community Center. Under the watchful eye of activist Gilbert Baker, people began dunking strips of cotton canvas into barrels filled with dye and salted water. Once they'd finished washing and drying the fabric, the... Continue reading How The LGBTQ+ Community Got A Brand That Incites Pride And A Sense Of Belonging

    June 21 Advertising | www.adweek.com
  • Michelle Lee, Allure’s Top Editor, Heads To Netflix

    Michelle Lee, who has helped modernize and diversify Allure since becoming the magazine's editor in chief in 2015, has announced she'll be leaving the Cond? Nast publication to join Netflix. Her role at the streaming service will be vp of editorial and publishing, in which she'll be focused on platforms such as Netflix's social media... Continue reading Michelle Lee, Allure’s Top Editor, Heads To Netflix

    June 21 Advertising | www.adweek.com
  • Carmelo Anthony And Sue Bird Remind Us That Pressure Begets Greatness For Moët & Chandon

    Moet & Chandon, the official champagne of the NBA, is raising its glass to the struggles that make us who we are in its "Greatness Under Pressure" campaign. Created in partnership with Portland-based independent creative agency, Kamp Grizzly, the digital content series features ads that focus on the self-reflection and the desire to succeed that... Continue reading Carmelo Anthony And Sue Bird Remind Us That Pressure Begets Greatness For Moët & Chandon

    June 21 Advertising | www.adweek.com
  • Can Redistributing Ad Spend Fix The Industry’s Diversity Problem?

    Over the past several weeks, dozens of brands across tech, fast food, retail and CPG have released statements promising to ramp up spending with Black-owned ad agencies and media companies. A group of 20 brands including Target, L'Or?al U.S., Nestl? and DoorDash pledged through GroupM's Media Inclusion Initiative that they'd spend at least 2% of... Continue reading Can Redistributing Ad Spend Fix The Industry’s Diversity Problem?

    June 21 Advertising | www.adweek.com
  • Why Brands Should Consider Making Connections With Budding Viral Creators

    Picture this: You're the CMO of a major brand at the center of a quickly spreading TikTok trend. Rolling notifications make it clear that this clip is a hit across multiple social platforms and gaining steam. Do you repost their content? Send free products? Is your CEO willing to approve the title of TikTok youth... Continue reading Why Brands Should Consider Making Connections With Budding Viral Creators

    June 21 Advertising | www.adweek.com
  • The Entertainment Industry’s Next Act: Balancing Box-Office Releases And Streaming

    After over a year of delays, the ninth installment of the Fast and Furious franchise, F9, is finally cruising onto the big screen June 25--and unlike many other films released during the pandemic, there is no option to stream it at home. The film's anticipated theatrical-only release will unofficially kick off a busy movie season... Continue reading The Entertainment Industry’s Next Act: Balancing Box-Office Releases And Streaming

    June 21 Advertising | www.adweek.com
  • The First New Batches Of Busch Light Apple Will Drop From The Sky

    Busch Light Apple is coming back, just in time for summer, and Busch will give fans in select locations in the Northeast and Midwest the opportunity to taste the first batch as it falls from the sky. Fans can retweet or comment on Busch's social posts with the hashtags #BuschLightAppleDrop and #Sweepstakes through June 30,... Continue reading The First New Batches Of Busch Light Apple Will Drop From The Sky

    June 21 Advertising | www.adweek.com
  • Ad Tech Is Facing The Loss Of Another Important Signal: The IP Address

    Ad tech's privacy era is here. Third-party cookies are disappearing, and mobile ad IDs aren't far behind. Now, add IP addresses to the list of vanishing signals used for targeted advertising. IP addresses are fundamental to the functionality of the internet, allowing information to be based between devices on a network. But they can also... Continue reading Ad Tech Is Facing The Loss Of Another Important Signal: The IP Address

    June 21 Advertising | www.adweek.com
  • Dunkin’ Names Coca-Cola Veteran Rafael Acevedo As CMO

    Coffee, donut and sandwich chain Dunkin' appointed Rafael Acevedo as its U.S. CMO effective immediately, the company announced. He is filling a position that has been vacant since his predecessor Tony Weisman left in late 2019. In his new role, Acevedo will lead marketing, which includes field and digital as well as product innovation and... Continue reading Dunkin’ Names Coca-Cola Veteran Rafael Acevedo As CMO

    June 21 Advertising | www.adweek.com