Advertising News Feed

  • Posted: September 17 2020 @ 8:00 | From: www.adweek.com

    Procter & Gamble Names Flashtalking Its Global Ad Server Of Record

    Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG giant's ad serving platform of record outside of the U.S. market. The move comes as marketers increasingly examine their digital partnerships, with many electing to re... Read more

  • Posted: September 17 2020 @ 8:00 | From: www.adweek.com

    Your Consumers Are Looking At Where Your Ads Live

    More nights last spring than I'd like to admit, I found myself doomscrolling: mindlessly thumbing through my feeds full of scary statistics, grim updates and fear-inducing ads. It was exhausting, and did nothing to help my mounting anxiety. Turns out, it's not helping brands, either. Anger and divis... Read more

  • Posted: September 17 2020 @ 7:57 | From: www.adweek.com

    WFA Readies Cross-Media Measurement Standard

    The World Federation of Advertisers (WFA) has released a framework for cross-media measurement, what it calls the "holy grail" for marketers. Given the fragmentation of media consumption, the aim is to manage how many times someone sees the same ad on all their devices, and then measure the results... Read more

  • Posted: September 17 2020 @ 7:53 | From: feeds.feedburner.com

    D&AD Award Winning Spec Ad By Hatem El Akad Highlights The Rise Of Disinformation

    CAMPAIGN BRIEF:With the rise of access to information came the rise of disinformation. What you may not know is most of this disinformation came from one place -Velez, Macedonia. They’ve spread hundreds of lies affected a national election, manipulated thousands of people. And no one has done anythi... Read more

  • Posted: September 17 2020 @ 7:00 | From: www.adweek.com

    OkCupid Is Trying To Make ‘VILF’ Happen Ahead Of The Election

    You may be familiar with the term MILF and its counterpart, DILF. But what does it mean to be a VILF? If you don't know, it's Voter I'd Like to ... well, we'll let you finish the rest. It's a term OkCupid is trying to add to our collective vocabulary to show that voting can... Read more

  • Posted: September 17 2020 @ 7:00 | From: www.adweek.com

    Nielsen Introduces Database Designed To Measure Ad Campaign Effectiveness

    Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across vario... Read more

  • Posted: September 17 2020 @ 7:00 | From: www.adweek.com

    NBCU Moves Past Campaign Outcome Guarantees To Measure Marketers’ Total Investment Impact

    Several media companies make performance-outcome guarantees with marketers, in which the deals are centered around metrics that prove TV's ability to drive behavior--like in-store foot traffic and website visits--instead of traditional age and gender demos. But NBCUniversal is taking those partnersh... Read more

  • Posted: September 17 2020 @ 6:52 | From: influencermarketinghub.com

    What Is OnlyFans? A Closer Look At The Subscription-Based Social Media Site

    Influencer Marketing HubWhat Is OnlyFans? A Closer Look at the Subscription-Based Social Media Site Subscription-based social media sites are gaining popularity. Perhaps the most popular (notorious?) of these subscription-based services is OnlyFans.... What Is OnlyFans? A Closer Look at the Subscri... Read more

  • Posted: September 17 2020 @ 6:16 | From: www.adsoftheworld.com

    Unicef: Unlock Their Potential

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  • Posted: September 17 2020 @ 6:07 | From: www.adsoftheworld.com

    Tony’s Chocolonely: Unfair/Fair

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