Advertising News Page 629

  • Posted: December 11 2020 @ 2:02 | From:

    Paulig / Juhla Mokka: The Knitted Coffee Of Christmas Doers

    Christmas is about making it. This year, Juhla Mokka, the Finnish coffee brand for doers, creates a knitted campaign to celebrate making of Christmas. Juhla Mokka coffee is wearing a knitwear on its packaging... Read more

  • Posted: December 11 2020 @ 0:39 | From:

    Direct Podcast Monetization Is Challenging: Here's What Publishers Can Do

    “The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Rachel Reed, senior manager of innovation, and Jessica Roelant, director of ad product, at Meredith Corporation. As audio measurement and ad tech f... Read more

  • Posted: December 11 2020 @ 0:35 | From:

    Meet PeLICAn, Neustar’s Measurement Proposal For The Privacy Sandbox

    Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement. In early December, Neustar added a proposal to the Privacy Sandbox with the aim of triggering a conversation about how privacy-safe measurement could be done on Chrome with... Read more

  • Posted: December 11 2020 @ 0:04 | From:

    Comic: The Naughty List

    A weekly comic strip from that highlights the digital advertising ecosystem... The post Comic: The Naughty List appeared first on AdExchanger. Read more

  • Posted: December 11 2020 @ 0:03 | From:

    Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

    Here’s today’s news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whe... Read more

  • Posted: December 10 2020 @ 20:59 | From:

    Disney+, Clearing 86 Million Subscribers, Plans March Price Hike

    Disney+ will raise its U.S. prices to $7.99 a month in the U.S. as the company invests heavily in more original programming and pushes to significantly increase its international subscription footprint. The price hike, which goes into effect on March 26, 2021, was announced during a news-packed, fou... Read more

  • Posted: December 10 2020 @ 20:56 | From:

    Media Investment: A Different Approach To Buying And Selling

    Editorial Director, Gavin Dunaway spoke with Evergreen Trading’s Chief Operating Officer, Mark Ordover, to gain a deeper understanding of the role Evergreen Trading plays as a media investment agency within the buy-sell relationship between marketers and media companies, as well as how they can help... Read more

  • Posted: December 10 2020 @ 19:31 | From:

    Don’t Botox-Shame Me, Says This Hilarious Ad For A Chicago Med Spa

    You're naturally gorgeous, so you don't need any enhancements like contouring makeup, celebrity-backed potions or cosmetic procedures. While that might be true, says the star of a hilarious new ad, there's no shame in a tweak here and there if it suits you. And more to the point of the first campaig... Read more

  • Posted: December 10 2020 @ 19:07 | From:

    Privacy Prophecies From PubForum+

    At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recentl... Read more

  • Posted: December 10 2020 @ 18:40 | From:

    Disney Plans Simultaneous Theatrical, Premium Streaming Releases Of Raya And The Last Dragon

    Disney will co-release the upcoming animated title Raya and the Last Dragon simultaneously in theaters and on Disney+ as a premium movie offering, the company announced today. This marks the latest title that will see a joint theatrical and digital release as the unrelenting Covid-19 pandemic casts... Read more