Advertising News Feed

  • Posted: October 7 2020 @ 11:52 | From:

    How Ad Tech Might Work In A Post-Cookie World

    Key Insights How Google's Dovekey proposals may work, and how they have political meaning Despite the chaotic mess that has been 2020, Google announcing plans to withdraw support for cookies in Chrome is still ad tech's biggest story. The move reflects how laws such as the General Data Protection Re... Read more

  • Posted: October 7 2020 @ 11:12 | From:

    IBM Announces Three New Ad Tools To Help Marketers Move Beyond Cookies

    IBM is adding three new tools to its spate of ad product releases this year as it continues to build out a suite of AI-powered targeting offerings that don't rely on cookies or trackers. The tech giant said it would be adding a host of new capabilities to its advertising suite around ad attribution,... Read more

  • Posted: October 7 2020 @ 10:16 | From:

    Wednesday Stir

    Reminder: Submissions are open for AgencySpy Dog of the Year. Read more

  • Posted: October 7 2020 @ 9:58 | From:

    The Ad Tech Bubble Is Set To Burst (For Real This Time!)

    Jig’s up, guys. The new book “Subprime Attention Crisis,” by Tim Hwang, former Global Public Policy Lead for Artificial Intelligence and Machine Learning at Google, says the ad tech bubble is going to go pop just like the subprime mortgage market a dozen years ago. The post The Ad Tech Bubble Is Set... Read more

  • Posted: October 7 2020 @ 9:39 | From:

    How A Difficult Reinvention Helped Colle McVoy Get On A New Business Hot Streak

    Key Insights: Several structural changes built new processes and behaviors. Change and culture helps the agency show up differently in pitches and with clients. Much has been discussed and covered about the rapid change of agency models. The pandemic certainly accelerated some uncomfortable decision... Read more

  • Posted: October 7 2020 @ 9:38 | From:

    What Direct Mail Slump? PostcardMania Saw A 26% Earnings Boost In Q3

    The rise of digital marketing has contributed to direct marketing's bumpy volume and growth in the past decade. But as marketers stress that integrating direct mail can improve a campaign's overall performance, especially with more Americans staying home due to the pandemic, firm PostcardMania has s... Read more

  • Posted: October 7 2020 @ 9:35 | From:

    Tenaga Nasional Berhad: "Deklarasi Anak Malaysia" - A Declaration By The Future Generation.

    For this year's national and Malaysia day on 31st August and 16 September, TNB featured children from East and West Malaysia to shine the spotlight on Malaysians from all walks of life overcoming challenges together to fulfil the promise of Malaysia's first prime minister Tu... Read more

  • Posted: October 7 2020 @ 9:35 | From:

    Devil's Peak: Unbelievable

    Devil's Peak Hero is made for real beer drinkers wanting real beer taste and refreshment. But without the alcohol. PS In South Africa our COVID lockdown restrictions included a ban on all alcohol sales for many months nationw... Read more

  • Posted: October 7 2020 @ 9:29 | From:

    Telenor: Release Your Emotions

    What happens between you and your TV- and streaming screens is filled to the brim with the whole range of emotions. We laugh, we cry, we scream and we cheer. So, when Telenor T-We teamed up with Oslo-based creative agency POL to develop their new communication concept, it wa... Read more

  • Posted: October 7 2020 @ 9:24 | From:

    Color Changes Things

    lemon-lime_1.jpg   boy-girl_1.jpg   ketchup-mustar... Read more