Advertising News Feed

  • Posted: October 5 2020 @ 13:41 | From:

    Congregating At The Online Watercooler

    I missed meeting new people and I missed bumping into people I know. So six weeks ago, we introduced Shelly Palmer Online Networking Salons. They are free, category-specific, weekly 20-minute, super-curated, small Zoom meetings where you meet new people, bump into old friends, hang out for a bit and... Read more

  • Posted: October 5 2020 @ 13:00 | From:

    Group Nine Offers Its First-Party Data To Power DR Ads On Instagram, Facebook

    Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad... Read more

  • Posted: October 5 2020 @ 12:03 | From:

    Jorja Smith X Popcaan – “Come Over” An Object & Animal & Friends Electric Production

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  • Posted: October 5 2020 @ 12:00 | From:

    Bloomberg: ‘For Us, First-Party Data Just Makes Sense’

    “The Sell Sider” is a column written by the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on later today. Julia Beizer is the chief product officer and global head of dig... Read more

  • Posted: October 5 2020 @ 11:53 | From:

    Former Warner Bros. TV Exec Susan Rovner Joins NBCU As Entertainment Programming Chief

    Former Warner Bros. TV president Susan Rovner, who left the company Oct. 2, is heading to NBCUniversal to head up entertainment content for all platforms, the company said today. Her title is chairman, entertainment content of NBCUniversal television and streaming. Rovner, who spent more than two de... Read more

  • Posted: October 5 2020 @ 11:27 | From:

    Pernod Ricard USA Sends $23 Million Media Account To Wavemaker

    The appointment expands on Pernod Ricard's existing relationships with Wavemaker in China, France and India. Read more

  • Posted: October 5 2020 @ 11:04 | From:

    How Does Audience Attention Impact Your Cross-Platform Reach?

    This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a successful ad and a failure can be difficult to pin down. Sometimes the timing was wrong, or the target demographic was off – and other times the message simply didn’t resonate. Whatever... Read more

  • Posted: October 5 2020 @ 11:00 | From:

    Messenger From Facebook Rolls Out Halloween 360-Degree Backgrounds, AR Filters

    Halloween gatherings and trick-or-treating may be limited by Covid-19, but that's not stopping Messenger From Facebook from offering its users some virtual fun. Each week during the month of October, users can visit a different room in Dr. Madhaus' Halloween Mansion via animated 360-degree backgroun... Read more

  • Posted: October 5 2020 @ 10:39 | From:

    Why Direct Mail Should Be Part Of Your Integrated Marketing Solution

    When many of us think about marketing these days, it's all about digital marketing. How heavily should we be invested in paid search vs. display vs. social? How many email campaigns will our customers bear before opting out? Does our website need a content overhaul to better drive organic search? Wh... Read more

  • Posted: October 5 2020 @ 10:34 | From:

    Digital Media And Marketing Industry Buoyant With Revenues And Wages Predicted To Increase

    64% expect revenue to be up over the next twelve months 61% furloughed no staff and 81% who furloughed saying all or most will return 73% believe wages will increase or remain the same London, UK: The digital media and marketing industry remains confident despite the pandemic’s impact, with 64% pred... Read more