Advertising News Feed

  • Posted: October 5 2020 @ 10:24 | From: www.adweek.com

    Midwest Convenience Store Chain Casey’s Unveils A Modern Look

    Casey's General Stores, a Midwest convenience store chain with a cult following for its pizza and donuts, unveiled a new visual identity that modernizes its look and feel. "From our stores to our menu to our digital experience, Casey's is delighting our guests in new and exciting ways," said Chris J... Read more

  • Posted: October 5 2020 @ 10:19 | From: adtechdaily.com

    Zeotap Joins Prebid With ID+ Universal Marketing Identity Solution; Amnet, Publicis And Unidad Editorial Join The Initiative

    NEW YORK — The global Customer Intelligence Platform Zeotap, announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neut... Read more

  • Posted: October 5 2020 @ 10:10 | From: www.adweek.com

    Monday Stir

    Here we go again. Read more

  • Posted: October 5 2020 @ 10:09 | From: adtechdaily.com

    Discovery Selects Magnite To Strengthen DTC Advertising Proposition For Streaming Services In The UK, Japan And India

    NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic adve... Read more

  • Posted: October 5 2020 @ 10:00 | From: www.adweek.com

    Facebook NPE Team Makes Forecast App Available To All In Canada, U.S.

    The Forecast iOS application that the Facebook NPE Team began testing in June is now publicly available in Canada and the U.S. Crowdsourced predictions are the driving force behind Forecast, and the app enables members of its community to pose questions about the future, make predictions and discuss... Read more

  • Posted: October 5 2020 @ 9:59 | From: www.adweek.com

    How IBM Drives A Customer-Driven Culture In A Time Of Crisis

    Michelle Peluso knows about opportunities during a crisis. After all, she was at Citigroup during the financial crisis. And right now, in her words, "Everything about the customer experience is changing. When the world is swirling, there's actually no better time than to think about the customer." T... Read more

  • Posted: October 5 2020 @ 9:09 | From: feeds.feedburner.com

    Appy, The First 100% Electric Vehicles Town By Renault And Publicis Conseil

    Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in collaboration with its agency Publicis Conseil, this unprecedented initiative aims to demonstrate that if the move to elec... Read more

  • Posted: October 5 2020 @ 9:00 | From: feeds2.feedburner.com

    INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA

    INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets s... Read more

  • Posted: October 5 2020 @ 9:00 | From: www.adweek.com

    An AI Created This Unsettling Trailer For Fox’s Show About An Evil AI

    To market its new series about an evil artificial intelligence creation threatening society, Fox commissioned a trailer created by--an actual AI. The network partnered with digital agency Space150 to assemble a trailer for its thriller Next, debuting Tuesday, that was entirely written, edited and sc... Read more

  • Posted: October 5 2020 @ 9:00 | From: www.adweek.com

    Facebook Adds AI To The Covid-19 Community Help Mix

    Facebook's Community Help hub that enables its community to request or offer help in the wake of the coronavirus pandemic is getting some artificial intelligence-powered help. The social network said last week that it is using AI to detect public posts on News Feed that mention needing or offering a... Read more