Advertising News Page 941

Reach TV And Audio Streamers With Display & Video 360

Connected TV (CTV) and audio streams flow into people’s screens with hours of en...

July 26, 2021 / Advertising

Mental Health Trends & How They Affect Communities Of Color

Editor’s note: July is Bebe Moore Campbell National Minority Mental Health Aware...

July 26, 2021 / Advertising

Empower Sends An Employee To The Olympics To Compete In The Hammer Throw

The Cincinnati agency chronicles Annette Echikunwoke’s journey to the games with...

July 23, 2021 / Advertising

Mastercard’s Raja Rajamannar Wins The One Show 2021 CMO Pencil For 'True Name'

This year’s awards season officially comes to a close, as a jury of leading glob...

July 23, 2021 / Advertising
  • P0dvigi: Play The Real Heroes

    Real heroes are among us. We want to draw people's attention to the Instagram public p0dvigi, dedicated to ordinary people who have committed heroic feats.We turned to the most popular kind of art... Movie. We have created 18 posters for non-existent films. Each of them was based on a real feat. And the leading role was given to a famous Russian acto... Continue reading P0dvigi: Play The Real Heroes

    December 9 Advertising | www.adsoftheworld.com
  • SODIC: So SODIC

    The main objective of this campaign is to reflect the character of SODIC as a different and creative community that have a different perspective, building a character for the brand to be so extraordinary, so creative, so cool, so good, so fun, SO SODIC...... Continue reading SODIC: So SODIC

    December 9 Advertising | www.adsoftheworld.com
  • Tesco Says There's No Naughty List For 2020 Holiday Campaign

     As a brand, Tesco has always aimed to reflect the mood of the country in its advertising. That angle has never been more prescient than at the current moment, with Brits in dire spirits under varying degrees of lockdown, and an especially strange Christmas on the horizon.Developed by agency BBH, and directed by Raine Allen-Miller from production company Somesuch, the ad absolves customers of anyt... Continue reading Tesco Says There's No Naughty List For 2020 Holiday Campaign

    December 9 Advertising | feeds.feedburner.com
  • Ad Tech Leaders Unite To Establish New Programmatic DOOH Standards

    –Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media join forces to deliver parameters for defining DOOH inventory in programmatic transactions– NEW YORK — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-ho... Continue reading Ad Tech Leaders Unite To Establish New Programmatic DOOH Standards

    December 9 Advertising | adtechdaily.com
  • Corby Spirit And Wine Donates $100,000 To Support The Canadian Bartending Community This Holiday Season

    Corby Spirit and Wine today announced a $100,000 donation to the Bartenders Benevolent Fund in support of service industry professionals impacted by COVID-19 restrictions this holiday season. As the largest corporate donor to the Bartenders Benevolent Fund, the contribution is part of a wider commitment to the service industry made by the Canadian hospitality industry leader, and its partner Perno... Continue reading Corby Spirit And Wine Donates $100,000 To Support The Canadian Bartending Community This Holiday Season

    December 9 Advertising | feeds.feedburner.com
  • Apple Releases New Ads Promoting Apple TV+

    Apple has released a new video ad to promote it's Apple TV+ streaming subscription service by highlighting it's growing lineup of original TV shows and movies. The 90-second clip includes shows such as Ted Lasso and For All Mankind.Apple TV+ is going up against video streaming giant Netflix and is clearly focused on differentiating itself through this strategy and by offering customers one-year fr... Continue reading Apple Releases New Ads Promoting Apple TV+

    December 9 Advertising | feeds.feedburner.com
  • A Look Under The Hood As PubMatic Goes Public

    PubMatic, the supply-side platform founded in 2006, has officially gone public. A month after filing its S-1, the company is now trading on the Nasdaq under PUBM, opening at $20 a share. PubMatic, which is incorporated in Delaware but operates in California's Bay Area, is looking to raise $118 million. All of this comes as... Continue reading A Look Under The Hood As PubMatic Goes Public

    December 9 Advertising | www.adweek.com
  • OpenWeb Partners With Centro For Its First DSP Integration

    Offer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers Chicago – Centro (https://www.centro.net), a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind for OpenW... Continue reading OpenWeb Partners With Centro For Its First DSP Integration

    December 9 Advertising | adtechdaily.com
  • Brian Lesser Named CEO Of InfoSum

    InfoSum, a company that aims to capitalize on ad tech's transition to a post-cookie world, has appointed Brian Lesser as CEO as part of an executive makeover following its latest investment round. In his new role, Lesser will oversee InfoSum's pursuit of helping to connect companies and data sets without compromising privacy. InfoSum has had... Continue reading Brian Lesser Named CEO Of InfoSum

    December 9 Advertising | www.adweek.com
  • Brand Safety Is Not The Only Factor Determining The Effectiveness Of Video Ads

    Brand safety is an important factor in determining which content to run video ads adjacent to, but having that content be seen as high-quality and trustworthy is a key factor, as well, according to a new study from IPG Media Lab, Magna and Twitter. The Influence of Context, released Wednesday, examines how the context in... Continue reading Brand Safety Is Not The Only Factor Determining The Effectiveness Of Video Ads

    December 9 Advertising | www.adweek.com