Advertising News Page 942

Reach TV And Audio Streamers With Display & Video 360

Connected TV (CTV) and audio streams flow into people’s screens with hours of en...

July 26, 2021 / Advertising

Mental Health Trends & How They Affect Communities Of Color

Editor’s note: July is Bebe Moore Campbell National Minority Mental Health Aware...

July 26, 2021 / Advertising

Empower Sends An Employee To The Olympics To Compete In The Hammer Throw

The Cincinnati agency chronicles Annette Echikunwoke’s journey to the games with...

July 23, 2021 / Advertising

Mastercard’s Raja Rajamannar Wins The One Show 2021 CMO Pencil For 'True Name'

This year’s awards season officially comes to a close, as a jury of leading glob...

July 23, 2021 / Advertising
  • CTV Overshadows Linear TV While Social And Programmatic Spark Debates, IAS Industry Pulse Report Finds

    Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list. Based on the IAS 2021 Industry Pulse Report, […] The post CTV Overshadows Linear TV While Social a... Continue reading CTV Overshadows Linear TV While Social And Programmatic Spark Debates, IAS Industry Pulse Report Finds

    December 9 Advertising | adtechdaily.com
  • The Best Shows Of 2020; Foursquare, Hinge Get Glowups: Wednesday’s First Things First

    Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Best Shows of 2020 Adweek TV editor Jason Lynch... Continue reading The Best Shows Of 2020; Foursquare, Hinge Get Glowups: Wednesday’s First Things First

    December 9 Advertising | www.adweek.com
  • The 10 Best New TV Shows Of 2020

    After spotlighting 2020's 10 best TV shows, it's time to honor the new series that in their first year managed to break through the glut of broadcast, cable and streaming content. That task is tough enough on its own, but Covid-19 was especially challenging for new shows: The timing of the pandemic production shutdowns meant... Continue reading The 10 Best New TV Shows Of 2020

    December 9 Advertising | www.adweek.com
  • DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

    Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one... Continue reading » The post DoubleVerify Chief Mark Zagorski O... Continue reading DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

    December 9 Advertising | feeds2.feedburner.com
  • So, You’ve Decided To In-House: How To Handle The Complexity Ahead

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all of their affiliates... Continue re... Continue reading So, You’ve Decided To In-House: How To Handle The Complexity Ahead

    December 9 Advertising | feeds2.feedburner.com
  • SPO: The Future Is Already Here

    “The Sell Sider” is a column written by the sell side of the digital media community.  Today's column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two... Continue reading » The post SPO: The Future Is Already Here app... Continue reading SPO: The Future Is Already Here

    December 9 Advertising | feeds2.feedburner.com
  • Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading » The post Nielsen To Overhaul Its Currency; Su... Continue reading Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

    December 9 Advertising | feeds2.feedburner.com
  • Helena Bonham Carter Pays Tribute To 2020 Singles In Relatable Bumble Ad

    Looking for love and companionship is never easy--and not least in a pandemic, when you can't meet indoors, kiss or muster up anything interesting to say because you've been locked down most of the year with no social life. Dating app Bumble pays homage to 2020's daters in a relatable U.K. spot featuring the British... Continue reading Helena Bonham Carter Pays Tribute To 2020 Singles In Relatable Bumble Ad

    December 8 Advertising | www.adweek.com
  • Apple Made An Otherworldly, Hypnotic Ad About Lying On Your Couch With Its New Headphones

    When Apple bought the Beats by Dre headphone line in 2014 for $3 billion, it was clear the move was more about brand ubiquity and style rather than hardware quality. While most Apple products are considered paragons of product design (missing ports and annoying notches aside), Beats gear has often been criticized by audiophiles as... Continue reading Apple Made An Otherworldly, Hypnotic Ad About Lying On Your Couch With Its New Headphones

    December 8 Advertising | www.adweek.com
  • How Vice Spent 2020 Trying To Find A Voice In Vertical Video

    Heading into 2020, Vice Media Group had plenty of 16:9 documentaries, articles and columns on its network of digital properties, and even a linear television presence. What it didn't have, though, was a strategy for mobile-first vertical video. "One of the missing pieces was power-producing natively for mobile," Cory Haik, Vice's chief digital officer, told... Continue reading How Vice Spent 2020 Trying To Find A Voice In Vertical Video

    December 8 Advertising | www.adweek.com