Content Marketing News Feed

  • August 7 2020 14:20

    Today Want media coverage? Make sure your content is emotional

    New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry. The post Want media coverage? Make sure your content is emotional appeared first on Search Engine Watch. www.searchenginewatch.com

  • August 7 2020 13:00

    Today Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum

    Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful.The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal. www.searchenginejournal.com

  • August 7 2020 12:47

    Today Six tools for effective influencer-driven content marketing

    Internet Marketing Ninjas' Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts. The post Six tools for effective influencer-driven content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

  • August 7 2020 12:00

    Today A Guide to Google’s Advanced Image Search via @natalieannhoben

    Learn how to find the images you're after, more quickly and efficiently, using these advanced search capabilities in Google Images.The post A Guide to Google’s Advanced Image Search via @natalieannhoben appeared first on Search Engine Journal. www.searchenginejournal.com

  • August 7 2020 10:00

    Today How Are Marketers Embracing the Chaos? [The Weekly Wrap]

    This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading → The post How Are Marketers Embracing the Chaos?... contentmarketinginstitute.com

  • August 6 2020 10:00

    10+ Buzzwords to Banish From Your Content Marketing Vocabulary

    Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content M... contentmarketinginstitute.com

  • August 5 2020 16:04

    Better together: Five tips for remote content teams

    The remote work realities of 2020 have hit us hard. For those unaccustomed to working or managing a remote team, the shift has been mind-boggling. In marketing, and especially content, we are often working within a team or group located in the same physical space and being involved with ‘in real lif... insights.newscred.com

  • August 5 2020 10:00

    How to Use Google Search Console to Drive More Search Traffic

    Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appe... contentmarketinginstitute.com

  • August 4 2020 10:00

    Write Smarter and Faster With Tips From These Top 5 Posts

    People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading → The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Mar... contentmarketinginstitute.com

  • August 3 2020 10:30

    Five quick and easy ways to make surveys more effective for content marketing

    Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data. The post Five quick and easy ways to make surveys more effective for content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

  • August 3 2020 10:00

    How Content Marketing Can Save Your Digital Marketing Strategy

    Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.Continue reading → The post How Content Marketing Can Save Your Digital... contentmarketinginstitute.com

  • August 2 2020 18:13

    Henry White

    Henry is an aspiring art director/designer in Los Angeles, currently a project manager at Team One. All kinds fun work in his book—but be sure to check out his “Chips for Change” project for Lays (One Show Young Ones – Merit). So cool to see a new designer using their powers for good. Dig it! […] www.moderncopywriter.com

  • August 2 2020 14:00

    100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin

    Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples.The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal. www.searchenginejournal.com

  • August 2 2020 12:00

    How Content Marketing Has Evolved

    Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today.The post How Content Marketing Has Evolved appeared first on Search Engine Journal. www.searchenginejournal.com

  • August 1 2020 13:00

    Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe

    Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here.The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. www.searchenginejournal.com

  • July 31 2020 13:00

    3 Tips for Keyword Research & Content Localization Success via @motokohunt

    Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape.The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal. www.searchenginejournal.com

  • July 31 2020 10:00

    Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]

    This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading → The post Wants vs. Needs: Is the Debate Even Nece... contentmarketinginstitute.com

  • July 30 2020 12:00

    Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer

    Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy.The post Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer appeared first on Search Engine Journal. www.searchenginejournal.com

  • July 30 2020 10:00

    Overcome a Boring Blog With These 5 Techniques

    If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeare... contentmarketinginstitute.com

  • July 29 2020 10:00

    You May be Undermining Your Content Marketing

    Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore. Continue reading → The post You May be Undermining Your Content Marketing appe... contentmarketinginstitute.com

  • July 28 2020 17:42

    Founder’s Perspective: What this Milestone Means for NewsCred

    Editor‘s note: In July 2020, Industry Dive acquired NewsCred’s content marketing services (content studio, licensed content marketplace, and content hub services). NewsCred retained its software products. This is our CEO’s perspective on the sale and what it means for the business. To learn more abo... insights.newscred.com

  • July 28 2020 10:00

    3 Questions to See If You Should Tackle Trending Topics

    Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions. Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institu... contentmarketinginstitute.com

  • July 27 2020 12:07

    How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Happen)

    What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More... www.convinceandconvert.com

  • July 27 2020 10:00

    Is It Time to Add a New Definition for Content Marketing?

    Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? appeared first on Content M... contentmarketinginstitute.com

  • July 27 2020 10:00

    Sara Rochman

    Sara is a copywriter at H&L Partners in San Francisco. Whole bunch of projects on her site for Toyota (including one featuring SF Giants catcher Buster Posey), plus McDonald’s, Oakland Museum of California (The Art of Burning Man), and a cute/not cute video for the UN to help spread the truth ab... www.moderncopywriter.com

  • July 23 2020 16:31

    How to use trending keywords from current events in content marketing

    Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results. The post How to use trending keywords from current events in content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 22 2020 13:00

    Why & How Content Pruning Helps Your SEO via @Manish_Analyst

    Removing old content can do wonders for your SEO. Learn how to weed out outdated content in this guide to content pruning.The post Why & How Content Pruning Helps Your SEO via @Manish_Analyst appeared first on Search Engine Journal. www.searchenginejournal.com

  • July 20 2020 12:27

    Lessons from lockdown: Four content types that users really engage with

    CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown. The post Lessons from lockdown: Four content types that users really engage with appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 20 2020 12:00

    Rosalyn Ransaw

    Rosalyn is a copywriter/digital marketer in Columbus, specializing in content strategy and social media marketing. Don’t miss her super ultra adorable #RedRoofLuvsMoms campaign promoting Red Roof Inns as the top pet-friendly hotel brand where “Pets Stay Free.” OMG so cute. Love it. Portfolio: rosaly... www.moderncopywriter.com

  • July 19 2020 23:12

    Michael Blackman

    Michael is a copywriter in Los Angeles. Before COVID-19 hit, he was hired to be Playboy’s only in-house creative as they attempted to rebrand and become more inclusive in the digital age. (Michael reports Playboy has since closed up shop as a quarterly.) Today, he’s on the hunt for his next gig. He’... www.moderncopywriter.com

  • July 17 2020 12:00

    How Content Can Drive Marketing Success in Lean Times: 5 Tips via @mansidhorda

    Are your marketing activities struggling to gain traction? These five tips can help you make the most of content to drive more success.The post How Content Can Drive Marketing Success in Lean Times: 5 Tips via @mansidhorda appeared first on Search Engine Journal. www.searchenginejournal.com

  • July 16 2020 15:36

    Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

    Fans know your name and where to find you but what about the rest of the internet? You need to attach yourself to non-branded keywords to attract audiences who don’t know your greatness yet. The post Thesis and Adobe prove SEO content doesn’t have to be boring to be useful appeared first on Search... www.searchenginewatch.com

  • July 15 2020 14:00

    Is YouTube About to Update Its Algorithm Again? via @gregjarboe

    YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here.The post Is YouTube About to Update Its Algorithm Again? via @gregjarboe appeared first on Search Engine Journal. www.searchenginejournal.com

  • July 14 2020 15:03

    What’s behind India’s TikTok ban?

    It’s the season to ban, boycott and abandon – in just a matter of a couple of weeks we have witnessed 1,032 brands join the #StopHateForProfit Facebook boycott campaign globally, India deciding to ban 59 Chinese apps including TikTok and WeChat, while tech giants Google, Facebook and TikTok decided... insights.newscred.com

  • July 10 2020 18:30

    Tips and tools to combine content marketing and PPC

    Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online business. Find out how. The post Tips and tools to combine content marketing and PPC appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 9 2020 14:48

    What Marketers Need to Know About the LGBTQ Community in 2020

    The annual LGBTQ Community Survey is one of the most comprehensive resources for marketers looking to connect with this audience. With the help of 150 global partners, the LGBTQ research agency Community Marketing & Insights (CMI) conducts the survey, asking about everything from basic demograph... insights.newscred.com

  • July 6 2020 21:03

    B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months

    When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] The... growandconvert.com

  • July 4 2020 8:42

    Ben Doesssel

    Ben is a copywriter/ACD at Leo Burnett in Chicago. Since his last post on MC (way back on 02.17.12), when his book was still a student book, he’s been busy. Today, his site features projects for Allstate (Mayhem, above), Wingstop, Dunkin’, Grey Poupon, and Miller Lite. Definitely time for an update.... www.moderncopywriter.com

  • July 3 2020 1:45

    Matt Gray

    Matt is a copywriter/CD/Aussie currently at Iris in London. So many great projects on his site for a crazy variety of brands. His campaign for Starbucks, Every Name’s A Story, won the £1M Channel 4 Diversity in Advertising Award 2019 and it’s easy to see why. The first film, titled “Every Name’s a S... www.moderncopywriter.com

  • July 1 2020 14:45

    How to build your brand authority through content marketing

    By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales. The post How to build your brand authority through content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 29 2020 16:33

    9 tips for getting the best value from your advertising spend during a crisis

    As the fear of economic crisis looms on the horizon, companies have now had to cut back on their budgets. One of the first places that sees significant financial cuts is the marketing budget. As essential as these functions are for the growth and development of a business, a company needs to manage... insights.newscred.com

  • June 28 2020 13:00

    B2B SEO: Three Essential Strategies to Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness... www.convinceandconvert.com

  • June 25 2020 15:24

    Guide: How to use podcasting in your content marketing campaign

    Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! The post Guide: How to use podcasting in your content marketing campaign appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 22 2020 18:56

    Top Martech Trends for 2021

    Any modern marketer can attest: over the last 10 years, marketing technology (martech) has exploded — and it’s not showing any signs of slowing down. In fact, in its latest (2020) study, ChiefMarTec.com states that a staggering 8,000 tools make up our marketing technology landscape. And interestingl... insights.newscred.com

  • June 22 2020 16:14

    Studying the anatomy of a successful high-conversion landing page

    Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. The post Studying the anatomy of a successful high-conversion landing page appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 21 2020 22:27

    2020 B2B Content Marketing Statistics: Charts and Data

    Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 S... www.convinceandconvert.com

  • June 20 2020 1:33

    Benji Shaw

    Benji is a senior copywriter who was recently furloughed from DDB NY and is on the hunt for his next big thing. Since his last post on MC (way back on 12.16.14), when he was fresh out of ad school, Benji has added all kinds of cool campaigns to his portfolio for brands like Jameson, […] www.moderncopywriter.com

  • June 18 2020 13:18

    [Webinar] Ask an Analyst: Marketing Collaboration Software & Driving Efficiency in a Remote World

    Live conversation and analyst Q&A around marketing collaboration softwares and driving efficiency in a remote world As modern marketers and leaders, how do we ensure our teams are equipped to operate in this new remote world? It requires reassessing what we’re doing — and how we’re doing it — in... insights.newscred.com

  • June 14 2020 15:19

    Brendan Howard

    Brendan is a copywriter at Fallon in NYC. As one would expect from a Fallon writer’s portfolio, there’s genius and hilarity all over his site, including projects for Cumberland Farms, Hotels.com, RITAS, and a handful of spec projects as well. But the grand prize goes to Brendan’s masterpiece: “Work... www.moderncopywriter.com

  • June 11 2020 18:36

    COVID-19 Q&A: How Pfizer Prepared Early For the Pandemic

    Focusing on Digital Communication During Coronavirus We all know that COVID-19 has had a transformative impact on content, marketing strategies, and the ways in which we work (in fact, NewsCred recently commissioned Sirkin Research to conduct a survey aimed at identifying the specific impact of the... insights.newscred.com

  • June 8 2020 15:57

    COVID-19 Q&A: How Panasonic Overcame Challenges Around Customer Engagement

    Maintaining Customer Engagement During Coronavirus We all know that COVID-19 has had a transformative impact on content, marketing strategies, and the ways in which we work (in fact, NewsCred recently commissioned Sirkin Research to conduct a survey aimed at identifying the specific impact of the co... insights.newscred.com

  • June 8 2020 9:52

    How to Identify and Close Your Keyword Gaps

    Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis m... www.convinceandconvert.com

  • June 6 2020 21:21

    Tarik Atallah

    Tarik is a new copywriter and a recent graduate of VCU Brandcenter. (Big congrats!) All kinds of fun work on his site for brands like MTV, Kodak, Depop, Vital Farms, and North Face. In Tarik’s “Not Ads” section, don’t miss “Surviving Winter” (created with AD Emily Adamson). Which absolutely needs to... www.moderncopywriter.com

  • June 5 2020 14:22

    To Our Black Community…

    We would like to take a moment to address the devastation happening in our country right now. As we’ve seen throughout history, the U.S. is perpetuating the systemic oppression of the Black community. It has failed to protect many Black Americans – including George Floyd, Breonna Taylor, Tony McDade... insights.newscred.com

  • June 2 2020 12:00

    Rachel Curry

    Rachel is a new copywriter and a recent graduate of VCU Brandcenter. Her site is divided into Ad Campaigns (Sun Records, Sir Kensington’s, Timex, and McCann’s Irish Oatmeal), Brand Acts & Innovations (Spotify – The Game, Buffalo Wild Wings), Real Work (The Emmys), and Unbranded. Before VCU, Rach... www.moderncopywriter.com

  • May 26 2020 13:00

    101 Content Ideas to Add to Your Editorial Calendar

    Get editorial inspiration flowing with this master list of 105 types of content. The post 101 Content Ideas to Add to Your Editorial Calendar appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • May 7 2020 17:02

    5 Google Ranking Signals Content Marketers Need to Know

    When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly... www.convinceandconvert.com

  • April 27 2020 23:02

    Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... growandconvert.com

  • April 17 2020 19:01

    How to Communicate with Your Customers During the COVID-19 Crisis

      The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use Your Site Creating a public update on your corporate blog describing how you... www.convinceandconvert.com

  • April 9 2020 17:01

    B2B Content Marketing Trends to Watch in 2020

    Change is in the air for B2B content marketing, as B2B brands begin to invest more resources in content strategy. Keep an eye out for these trends in 2018. The post B2B Content Marketing Trends to Watch in 2020 appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • March 30 2020 13:43

    5 B2B Content Marketing Examples You Can Copy

    B2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. When it comes to content marketing, campaigns built for consumer audiences are often more intuitive, more fun, or more colorful for the audiences and the marketers who implement them alike. However, a... www.convinceandconvert.com

  • March 26 2020 13:12

    Podcast Statistics for 2020 – Charts and Data

    Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. 2020 podcast statistics from Edison Research and Triton Digital were recently released as part... www.convinceandconvert.com

  • March 17 2020 1:09

    SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

    We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. growandconvert.com

  • February 14 2020 21:53

    Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.

    We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... growandconvert.com

  • January 8 2020 3:58

    Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO

    We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. growandconvert.com

  • October 17 2019 5:19

    The Detail Principle for Writing Good Blog Posts

    Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... growandconvert.com

  • August 30 2019 18:59

    How Long Does It Take for Content Marketing to Work? A Case Study.

    One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” We answer this question through multiple case studies. The post How Long Does It Take for Content Marketing to Work? A Case Study. appeared first on Grow and Convert. growandconvert.com

  • June 21 2019 21:28

    Positioning Case Study: How We Created a Premium Content Marketing Service

    Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market... growandconvert.com

  • April 30 2019 4:01

    Why Your Content Needs “Originality Nuggets” to Be Effective

    We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinio... growandconvert.com

  • March 23 2019 22:55

    How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months

    A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up ou... growandconvert.com