Content Marketing News

  • Boomers, Gen X & Millennials, We’re Talking To You

    “Germany, we’re coming for you,” said a speaker at Visit California’s Outlook Forum in San Fransisco this past February. He reminded the audience that if California was a sovereign nation, it would be the world’s 5th largest economy (ahead of the United Kingdom and India, and behind Germany).  I traveled to the Visit California forum […] The post Boomers, Gen X & Millennials, We’re Talking To... Continue reading Boomers, Gen X & Millennials, We’re Talking To You

    June 2 Content Marketing | www.convinceandconvert.com
  • Take Binary Bias Out Of Your Content Conversations

    Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading → Continue reading Take Binary Bias Out Of Your Content Conversations

    June 2 Content Marketing | contentmarketinginstitute.com
  • 7 Ways AI Is Revolutionizing Content Creation

    Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers? While that may be a far-fetched question, marketers can improve the quality of content creation using AI. Statista estimates that by 2025, the total data creation will grow to more than 180 zettabytes globally. […] The post 7 Ways AI is Revolutionizing Content... Continue reading 7 Ways AI Is Revolutionizing Content Creation

    June 1 Content Marketing | www.convinceandconvert.com
  • 5 Steps You Can Take Now To Make Future Content Updates Easier

    If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how. Continue reading → Continue reading 5 Steps You Can Take Now To Make Future Content Updates Easier

    June 1 Content Marketing | contentmarketinginstitute.com
  • 5 Reasons Why Your Landing Page Conversions Don’t Bump With Traffic Jumps

    When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading → Continue reading 5 Reasons Why Your Landing Page Conversions Don’t Bump With Traffic Jumps

    May 31 Content Marketing | contentmarketinginstitute.com
  • Matt Shoewalter

    Matt is a senior copywriter at VCCP in NYC. There are so many cool projects in his portfolio, MC had a hard time choosing which to feature. (High-class problem, as the kids say.) Don’t miss his first project, JFK Moonshot (super cool), featured above. Love the idea/strategy behind the second project—Friends Again for B of […] Continue reading Matt Shoewalter

    May 30 Content Marketing | www.moderncopywriter.com
  • Do You Really Need To Measure Your Content’s Impact On Brand Value? [Rose-Colored Glasses]

    Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains. Continue reading → Continue reading Do You Really Need To Measure Your Content’s Impact On Brand Value? [Rose-Colored Glasses]

    May 27 Content Marketing | contentmarketinginstitute.com
  • Quit Trashing Your Writing Voice With This Rookie Mistake

    Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster... Continue Reading The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger. Continue reading Quit Trashing Your Writing Voice With This Rookie Mistake

    May 26 Content Marketing | copyblogger.com
  • How To Create Your B2B Content Marketing Strategy In 6 Steps

    When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market.  And even though I used the word “customers,” don’t think for a second that this only applies to your “normal” client […] The post How to Create Your B2B Content Marketing Strategy in 6 steps appe... Continue reading How To Create Your B2B Content Marketing Strategy In 6 Steps

    May 26 Content Marketing | www.convinceandconvert.com
  • Fix Outdated Content To Boost Your SEO Results

    Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold. Continue reading → Continue reading Fix Outdated Content To Boost Your SEO Results

    May 26 Content Marketing | contentmarketinginstitute.com