Content Marketing News

  • The Guide To Using UGC Marketing To Create Deeper Audience Connections

    User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent years as a powerful marketing tool for digital agencies and marketers. It is a way to create a sense of […] The post The Guide to Using UGC Marketing to Create Deeper Au... Continue reading The Guide To Using UGC Marketing To Create Deeper Audience Connections

    September 17 Content Marketing | www.convinceandconvert.com
  • 3 Hot Takes: LEGO And JPMorgan Chase Sizzle, Doritos Fizzles

    This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading → The post 3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles appeared first on Content Marketing Institute. Continue reading 3 Hot Takes: LEGO And JPMorgan Chase Sizzle, Doritos Fizzles

    September 17 Content Marketing | contentmarketinginstitute.com
  • Why These Post-Pandemic Content Marketing Tips Are The Worst

    There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading → The post Why These Post-Pandemic Content Marketing Tips Are the Worst appeared first on Content Marketing Institute. Continue reading Why These Post-Pandemic Content Marketing Tips Are The Worst

    September 16 Content Marketing | contentmarketinginstitute.com
  • Solve 3 Puzzles In 1 Content Strategy [Video Series]

    To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading → The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute. Continue reading Solve 3 Puzzles In 1 Content Strategy [Video Series]

    September 15 Content Marketing | contentmarketinginstitute.com
  • These 4 Content Marketing Fails Are Fixable: Here’s How

    You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading → The post These 4 Content Marketing Fails Are Fixable: Here’s How appeared first on Content Marketing Institute. Continue reading These 4 Content Marketing Fails Are Fixable: Here’s How

    September 14 Content Marketing | contentmarketinginstitute.com
  • PPC And Content Marketing: The Perfect Combo For Immediate ROI

    At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading → The post PPC and Content Marketing: The Perfect Combo for Immediate ROI appeared first on Content Marketing Institute. Continue reading PPC And Content Marketing: The Perfect Combo For Immediate ROI

    September 13 Content Marketing | contentmarketinginstitute.com
  • 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

    Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading → The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute. Continue reading 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

    September 10 Content Marketing | contentmarketinginstitute.com
  • 28 Ideas For Better Virtual, In-Person, And Hybrid Event Content And Experiences

    The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading → The post 28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences appeared first on Content Marketing Institute. Continue reading 28 Ideas For Better Virtual, In-Person, And Hybrid Event Content And Experiences

    September 9 Content Marketing | contentmarketinginstitute.com
  • 7 Ideas To Get Your Creativity Unstuck

    Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute. Continue reading 7 Ideas To Get Your Creativity Unstuck

    September 8 Content Marketing | contentmarketinginstitute.com
  • Content Distribution: Everything You Need To Know Right Now

    Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading → The post Content Distribution: Everything You Need to Know Right Now appeared first on Content Marketing Institute. Continue reading Content Distribution: Everything You Need To Know Right Now

    September 7 Content Marketing | contentmarketinginstitute.com