Content Marketing News Feed

  • July 2 2020 10:00

    Today 5 Big Obstacles Encountered by B2B Content Marketers

    Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading → The post 5 Big Obstacles Encountered by B2B Content Marketers appeared first on Content Marketin... contentmarketinginstitute.com

  • July 1 2020 14:45

    How to build your brand authority through content marketing

    By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales. The post How to build your brand authority through content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 1 2020 10:00

    Style Guide: How to Write One for Your Brand

    Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading → The post Style Guide: How to Write One for Your... contentmarketinginstitute.com

  • June 30 2020 10:00

    The 5 Most Popular Content Analytics Articles on CMI

    You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeare... contentmarketinginstitute.com

  • June 29 2020 16:33

    9 tips for getting the best value from your advertising spend during a crisis

    As the fear of economic crisis looms on the horizon, companies have now had to cut back on their budgets. One of the first places that sees significant financial cuts is the marketing budget. As essential as these functions are for the growth and development of a business, a company needs to manage... insights.newscred.com

  • June 29 2020 10:00

    How to Make Personal and Corporate Branding Work Together

    You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.Continue reading → The post How to Make Personal and Corporate Branding Work Together a... contentmarketinginstitute.com

  • June 28 2020 13:00

    B2B SEO: Three Essential Strategies to Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness... www.convinceandconvert.com

  • June 28 2020 12:00

    Reverse Image Search: Your Complete Guide via @JuliaEMcCoy

    Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines.The post Reverse Image Search: Your Complete Guide via @JuliaEMcCoy appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 26 2020 14:00

    A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom

    A content audit can help improve your website's quality. You just need to follow the right steps and know what to look for.The post A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 26 2020 10:00

    Do You Know Flat-Earth Marketers? [The Weekly Wrap]

    This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules. Continue reading → The post Do You Know Flat-Earth Marketers? [... contentmarketinginstitute.com

  • June 25 2020 15:24

    Guide: How to use podcasting in your content marketing campaign

    Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! The post Guide: How to use podcasting in your content marketing campaign appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 25 2020 10:00

    Create a Content Marketing Strategy in 3 Steps

    We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading → The post Create a Content Marketing Strategy in 3 Steps a... contentmarketinginstitute.com

  • June 24 2020 10:00

    8 Things to Know Before You Start a Research Project

    Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading → The post 8 Things to Know Before You Start a Research P... contentmarketinginstitute.com

  • June 23 2020 10:00

    18 Ideas to Overcome Your Writer’s Block

    Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading → The post 18 Ideas to Overcome Your Writer’s Blo... contentmarketinginstitute.com

  • June 22 2020 18:56

    Top Martech Trends for 2021

    Any modern marketer can attest: over the last 10 years, marketing technology (martech) has exploded — and it’s not showing any signs of slowing down. In fact, in its latest (2020) study, ChiefMarTec.com states that a staggering 8,000 tools make up our marketing technology landscape. And interestingl... insights.newscred.com

  • June 22 2020 16:14

    Studying the anatomy of a successful high-conversion landing page

    Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. The post Studying the anatomy of a successful high-conversion landing page appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 22 2020 10:00

    5 Content Lessons From John Krasinski’s Some Good News

    Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.Continue reading → The post 5 Content Lessons From John Krasinski’s Som... contentmarketinginstitute.com

  • June 21 2020 22:27

    2020 B2B Content Marketing Statistics: Charts and Data

    Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 S... www.convinceandconvert.com

  • June 20 2020 1:33

    Benji Shaw

    Benji is a senior copywriter who was recently furloughed from DDB NY and is on the hunt for his next big thing. Since his last post on MC (way back on 12.16.14), when he was fresh out of ad school, Benji has added all kinds of cool campaigns to his portfolio for brands like Jameson, […] www.moderncopywriter.com

  • June 19 2020 14:12

    Content creation guide: How to effectively think of SEO at every stage

    To compete in the race to the top of SERPs you need to make sure your target audience can find your content. Five essential tips for SEO content creation. The post Content creation guide: How to effectively think of SEO at every stage appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 19 2020 10:00

    Are You Measuring the Right Things? [The Weekly Wrap]

    This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading → The post Are You Measuring the Right Things? [The Weekly Wrap] appeared first on Content M... contentmarketinginstitute.com

  • June 18 2020 14:00

    Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1

    The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 18 2020 13:18

    [Webinar] Ask an Analyst: Marketing Collaboration Software & Driving Efficiency in a Remote World

    Live conversation and analyst Q&A around marketing collaboration softwares and driving efficiency in a remote world As modern marketers and leaders, how do we ensure our teams are equipped to operate in this new remote world? It requires reassessing what we’re doing — and how we’re doing it — in... insights.newscred.com

  • June 18 2020 12:00

    What Does It Mean to Create Engaging Content? via @seocopychick

    What is "engaging" content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more.The post What Does It Mean to Create Engaging Content? via @seocopychick appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 17 2020 11:30

    Five SEO content types to power and grow your business through 2020

    Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The post Five SEO content types to power and grow your business through 2020 appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 16 2020 16:12

    How to use headlines to help create and optimize content

    Fractl's Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch, and sell your content. The post How to use headlines to help create and optimize content appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 15 2020 14:00

    How to Use Google My Business to Boost Your Content & SEO via @sallworth

    Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB.The post How to Use Google My Business to Boost Your Content & SEO via @sallworth appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 15 2020 13:00

    How to Use Search Trend Data to Drive Cross-Over Content Ideation via @nadyakhoja

    Start creating the content that your audience needs right now. Here’s how to use the changing search trends to ideate and execute new content.The post How to Use Search Trend Data to Drive Cross-Over Content Ideation via @nadyakhoja appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 14 2020 15:19

    Brendan Howard

    Brendan is a copywriter at Fallon in NYC. As one would expect from a Fallon writer’s portfolio, there’s genius and hilarity all over his site, including projects for Cumberland Farms, Hotels.com, RITAS, and a handful of spec projects as well. But the grand prize goes to Brendan’s masterpiece: “Work... www.moderncopywriter.com

  • June 11 2020 18:36

    COVID-19 Q&A: How Pfizer Prepared Early For the Pandemic

    Focusing on Digital Communication During Coronavirus We all know that COVID-19 has had a transformative impact on content, marketing strategies, and the ways in which we work (in fact, NewsCred recently commissioned Sirkin Research to conduct a survey aimed at identifying the specific impact of the... insights.newscred.com

  • June 10 2020 13:00

    9 Productivity Tips to Save Time Content Marketing via @thatbberg

    Learn how to save time on your content marketing campaigns by streamlining and optimizing your systems – from content planning to distribution.The post 9 Productivity Tips to Save Time Content Marketing via @thatbberg appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 8 2020 15:57

    COVID-19 Q&A: How Panasonic Overcame Challenges Around Customer Engagement

    Maintaining Customer Engagement During Coronavirus We all know that COVID-19 has had a transformative impact on content, marketing strategies, and the ways in which we work (in fact, NewsCred recently commissioned Sirkin Research to conduct a survey aimed at identifying the specific impact of the co... insights.newscred.com

  • June 8 2020 9:52

    How to Identify and Close Your Keyword Gaps

    Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis m... www.convinceandconvert.com

  • June 7 2020 12:00

    The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy

    Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns.The post The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 6 2020 21:21

    Tarik Atallah

    Tarik is a new copywriter and a recent graduate of VCU Brandcenter. (Big congrats!) All kinds of fun work on his site for brands like MTV, Kodak, Depop, Vital Farms, and North Face. In Tarik’s “Not Ads” section, don’t miss “Surviving Winter” (created with AD Emily Adamson). Which absolutely needs to... www.moderncopywriter.com

  • June 5 2020 14:22

    To Our Black Community…

    We would like to take a moment to address the devastation happening in our country right now. As we’ve seen throughout history, the U.S. is perpetuating the systemic oppression of the Black community. It has failed to protect many Black Americans – including George Floyd, Breonna Taylor, Tony McDade... insights.newscred.com

  • June 3 2020 15:23

    COVID-19 Q&A: How Kaseya Maintains Visibility During Remote Work

    Marketing Challenges Created by Coronavirus We all know that COVID-19 has had a transformative impact on content, marketing strategies, and the ways in which we work (in fact, NewsCred recently commissioned Sirkin Research to conduct a survey aimed at identifying the specific impact of the coronavir... insights.newscred.com

  • June 3 2020 12:00

    5 Content Marketing Action Items During a Pandemic via @mansidhorda

    Modify your content marketing plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going.The post 5 Content Marketing Action Items During a Pandemic via @mansidhorda appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 2 2020 12:00

    Rachel Curry

    Rachel is a new copywriter and a recent graduate of VCU Brandcenter. Her site is divided into Ad Campaigns (Sun Records, Sir Kensington’s, Timex, and McCann’s Irish Oatmeal), Brand Acts & Innovations (Spotify – The Game, Buffalo Wild Wings), Real Work (The Emmys), and Unbranded. Before VCU, Rach... www.moderncopywriter.com

  • June 1 2020 15:55

    How the global lockdown is changing user behavior and digital consumption

    People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior. The post How the global lockdown is changing user behavior and digital consumption appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 31 2020 12:00

    What Is Evergreen Content & Why Should You Care? via @JuliaEMcCoy

    Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to evergreen content.The post What Is Evergreen Content & Why Should You Care? via @JuliaEMcCoy appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 30 2020 23:03

    Dave Smith

    Dave is a copywriter/creative director/producer/strategist in Nashville. Since his last post on MC (way back on 4.17.13), he’s been busy. All kinds of work on his site for brands like Harley-Davidson, Xtreme Trout, Iron Man Wetsuites, Brookdale Senior Living, Music City Boxing, United Methodist Chur... www.moderncopywriter.com

  • May 28 2020 17:55

    [Webinar] How to Orchestrate MarTech Harmony: The Who, What, Why & How Behind Better Marketing Ops

    For most organizations, marketing ops are the heartbeat of any successful campaign. Cultivating a truly harmonious marketing environment — one that enables teams to move quickly, efficiently, & effectively — means having the right tools & processes in place for all types of marketers to do t... insights.newscred.com

  • May 27 2020 19:16

    Six experts reveal the post-COVID truth about the advertising business

    For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order. Colleen DeCourcy, copresident and chief creative officer at... insights.newscred.com

  • May 27 2020 14:08

    Why branded experiences get you better results

    “The past is a foreign country; they do things differently there.”– L. P. Hartley This quote could very easily apply to branded experiences of the past: a nice-looking booth at a trade event, a yearly day out at the races for your existing customers, a newsletter. These did have value in their time... insights.newscred.com

  • May 26 2020 13:00

    101 Content Ideas to Add to Your Editorial Calendar

    Get editorial inspiration flowing with this master list of 105 types of content. The post 101 Content Ideas to Add to Your Editorial Calendar appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • May 25 2020 21:02

    Matt Moyer

    Matt is a copywriter/creative director who splits time between New York and Los Angeles. So many great campaigns on his site, including a Super Bowl spot for Busch Beer, a Febreeze save-the-day project for the Parrish, Alabama Poop Train (have to see it to believe it), a Febreeze Super Bowl spot abo... www.moderncopywriter.com

  • May 18 2020 12:00

    RemindMeWhatMatters.com

    Jennifer Reis, a copywriter at Cultivator in Denver, checks in with a cool project her agency created called “Remind Me What Matters.” From the remindmewhatmatters.com site: “While we’re not out of the woods yet, it’s safe to say we’ve all recognized some important things we take for granted when we... www.moderncopywriter.com

  • May 16 2020 17:32

    Emily Rhodes

    Emily is a new copywriter and a recent graduate of VCU Brandcenter. (What a time to be graduating, sheesh.) All kinds of killer spec projects in her portfolio, including a super fun idea for Halo Top ice cream. Which is technically not ice cream, but is ice cream. Right? Right. Portfolio: emilyrhode... www.moderncopywriter.com

  • May 9 2020 19:11

    Karl Bastian

    Karl is copywriter, creative director and owner of PB&J in Traverse City, Michigan. The print part of his site is organized by product/service category, including Retail, Packaged Goods, Travel/Tourism/Conservation, Automotive, Healthcare, and Misc. Then, up top, he’s got links to video and digi... www.moderncopywriter.com

  • May 7 2020 17:02

    5 Google Ranking Signals Content Marketers Need to Know

    When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly... www.convinceandconvert.com

  • May 4 2020 15:47

    Why these three content types are winning quarantine season

    Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes. The post Why these three content types are winning quarantine season appeared f... www.searchenginewatch.com

  • May 4 2020 13:54

    How writers can optimize content for a variety of search engines

    UK Linkology's Content Marketing Manager walks you through the complex process of optimizing content for search engines beyond Google - Bing, DuckDuckGo, Ask.com, and more. The post How writers can optimize content for a variety of search engines appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 3 2020 22:40

    Robert Schneider

    Robert is a copywriter/ACD formerly at Commonwealth/McCann in Detroit (pre-COVID-19). His portfolio was submitted to MC by Joel Austin, a fellow copywriter located in Dallas. (Big ups!) Huge variety of projects on his site for brands like Chevrolet, NAPA Auto Parts, Key Bank, International, Universi... www.moderncopywriter.com

  • April 29 2020 13:29

    Google trends in COVID-19 times and how to use them in your content strategy

    Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy. The post Google trends in COVID-19 times and how to use them in your content... www.searchenginewatch.com

  • April 27 2020 15:02

    Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... growandconvert.com

  • April 17 2020 19:01

    How to Communicate with Your Customers During the COVID-19 Crisis

      The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use Your Site Creating a public update on your corporate blog describing how you... www.convinceandconvert.com

  • April 9 2020 17:01

    B2B Content Marketing Trends to Watch in 2020

    Change is in the air for B2B content marketing, as B2B brands begin to invest more resources in content strategy. Keep an eye out for these trends in 2018. The post B2B Content Marketing Trends to Watch in 2020 appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • March 30 2020 13:43

    5 B2B Content Marketing Examples You Can Copy

    B2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. When it comes to content marketing, campaigns built for consumer audiences are often more intuitive, more fun, or more colorful for the audiences and the marketers who implement them alike. However, a... www.convinceandconvert.com

  • March 26 2020 13:12

    Podcast Statistics for 2020 – Charts and Data

    Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. 2020 podcast statistics from Edison Research and Triton Digital were recently released as part... www.convinceandconvert.com

  • March 23 2020 14:29

    How to Create a Successful Virtual Event for Your Company

    With more and more companies shifting resources to virtual events, we compiled this quick and handy guide on how to create a successful virtual event for your company. Not only have I presented at more than 100 virtual events in the past twelve years, my team and I at Convince & Convert organize... www.convinceandconvert.com

  • March 16 2020 17:09

    SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

    We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. growandconvert.com

  • February 14 2020 13:53

    Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.

    We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... growandconvert.com

  • January 7 2020 19:58

    Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO

    We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. growandconvert.com

  • October 16 2019 21:19

    The Detail Principle for Writing Good Blog Posts

    Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... growandconvert.com

  • August 30 2019 10:59

    How Long Does It Take for Content Marketing to Work? A Case Study.

    One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” We answer this question through multiple case studies. The post How Long Does It Take for Content Marketing to Work? A Case Study. appeared first on Grow and Convert. growandconvert.com

  • June 21 2019 13:28

    Positioning Case Study: How We Created a Premium Content Marketing Service

    Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market... growandconvert.com

  • April 29 2019 20:01

    Why Your Content Needs “Originality Nuggets” to Be Effective

    We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinio... growandconvert.com

  • March 23 2019 14:55

    How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months

    A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up ou... growandconvert.com

  • January 30 2019 10:45

    Content Ideation: Ways to Come up with Content Ideas That Convert

    The topic that you write about is more important than traffic or CTAs for conversions. Here's our strategy to come up with content ideas that convert. The post Content Ideation: Ways to Come up with Content Ideas That Convert appeared first on Grow and Convert. growandconvert.com