Content Marketing News Feed

  • May 26 2020 13:00

    Today 101 Content Ideas to Add to Your Editorial Calendar

    Get editorial inspiration flowing with this master list of 105 types of content. The post 101 Content Ideas to Add to Your Editorial Calendar appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • May 26 2020 10:00

    Today A Quick Audit to See If Your Content Passes a COVID-19 Exam

    If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value. Continue reading → The post A Quick Audit to See If Your Content Passes a C... contentmarketinginstitute.com

  • May 25 2020 22:41

    The Biggest Customer Brands Are Missing Out on the Asian American Consumer

    A surprising number of brands write off the Asian American and Pacific Islander (AAPI) consumer as a 5.6% niche and not a worthy investment. It is true that certain obstacles exist from a marketing perspective: our dozens of ethnicities, hundreds of dialects, a disparity in income and dispersion of... insights.newscred.com

  • May 25 2020 21:02

    Matt Moyer

    Matt is a copywriter/creative director in the NYC area. So many great campaigns on his site, including a Super Bowl spot for Busch Beer, a Febreeze save-the-day project for the Parrish, Alabama Poop Train (have to see it to believe it), a Febreeze Super Bowl spot about a man whose bleep don’t stink,... www.moderncopywriter.com

  • May 25 2020 10:00

    Stop With the Overused and Incorrect Words in Your Writing

    Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading → The post Stop With the Overused and Incorrect Words in Your Writ... contentmarketinginstitute.com

  • May 22 2020 13:00

    How to Stop Wasting Money on Content Marketing via @VictorIjidola

    Here's how to approach your content strategy sessions in order to focus on not wasting marketing money.The post How to Stop Wasting Money on Content Marketing via @VictorIjidola appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 22 2020 10:00

    You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

    This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading → The post You Can Never Save Time, But You Can Use It Wisely [The... contentmarketinginstitute.com

  • May 21 2020 13:00

    How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin

    Looking for a way to measure whether your content marketing is successful? Here's how you can use Google Data Studio to calculate the ROI.The post How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 21 2020 10:00

    Are You Guilty of the One Thing That Kills Content Marketing?

    Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading → The post Are You Guilty of the One Thing That Kills Content Marketing? appear... contentmarketinginstitute.com

  • May 20 2020 23:30

    25 Awesome Examples of About Us Pages via @alexanderkesler

    Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you.The post 25 Awesome Examples of About Us Pages via @alexanderkesler appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 20 2020 20:25

    Global brands to freeze ad spend for at least 6 months amid Covid-19 crunch

    Large global brands are to cut ad spend harder – and for longer – in response to the coronavirus pandemic, according to fresh research from the World Federation of Advertisers (WFA). 89% of large multinational companies have deferred marketing campaigns this month, up from 81% in March, found data f... insights.newscred.com

  • May 20 2020 10:00

    How to Boost Your Content Marketing Team’s Efficiency

    Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading → The post How to Boost Your Content Marketing Team’s... contentmarketinginstitute.com

  • May 19 2020 18:45

    4 Ways Streaming Services Can Lock In Housebound Viewers for the Long Term

    We’re all finding ways to adapt our behaviors as we social distance: keeping our kids busy at home, streaming our workouts, tuning in to live services. It’s presented content creators and streamers with boundless opportunities to capture new global audiences with relevant content. From major media c... insights.newscred.com

  • May 19 2020 10:00

    7 Ideas to Spark Great Infographics

    Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading → The post 7 Ideas to Spark Great Infographics appea... contentmarketinginstitute.com

  • May 18 2020 15:17

    3 Ways to Experiment With Platforms and Strategy During the Pandemic

    The impact of the Covid-19 pandemic had already taken a dent out of overall U.S. ad spending and also threatens to halt what had been a run of double-digit growth in digital advertising. Even the duopoly that drove remarkable growth since the 2008 recession is not immune from this crisis. The elasti... insights.newscred.com

  • May 18 2020 12:00

    RemindMeWhatMatters.com

    Jennifer Reis, a copywriter at Cultivator in Denver, checks in with a cool project her agency created called “Remind Me What Matters.” From the remindmewhatmatters.com site: “While we’re not out of the woods yet, it’s safe to say we’ve all recognized some important things we take for granted when we... www.moderncopywriter.com

  • May 18 2020 10:00

    6 Lessons in Loyalty Building From Health Care Content [Examples]

    Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading → The post 6 Lessons in Loyalty Building From He... contentmarketinginstitute.com

  • May 17 2020 12:00

    The 10 Best Video Search Engines via @JuliaEMcCoy

    Tons of video search engines are out there to help you find the perfect video. Here’s a list of the 10 best.The post The 10 Best Video Search Engines via @JuliaEMcCoy appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 16 2020 17:32

    Emily Rhodes

    Emily is a new copywriter and a recent graduate of VCU Brandcenter. (What a time to be graduating, sheesh.) All kinds of killer spec projects in her portfolio, including a super fun idea for Halo Top ice cream. Which is technically not ice cream, but is ice cream. Right? Right. Portfolio: emilyrhode... www.moderncopywriter.com

  • May 15 2020 10:00

    Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap]

    This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook. Continue reading → The post Patience Wearing Thin? How to Fatten... contentmarketinginstitute.com

  • May 14 2020 14:00

    10 Questions to Ask When Onboarding a New SEO Content Client via @seocopychick

    Do you have the info you need to create great SEO content? Work through this SEO client onboarding process to inform your content strategy.The post 10 Questions to Ask When Onboarding a New SEO Content Client via @seocopychick appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 14 2020 13:00

    5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler

    Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. Here's how to do it.The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 14 2020 10:00

    8 Things to Help Your Content Marketing Survive the Pandemic

    Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading → The post 8 Things to Help Your Content Marketing Survive the Pandemic appeared first on Content Marke... contentmarketinginstitute.com

  • May 13 2020 18:58

    3 Ways Brands Can Work With Influencers to Recession-Proof Their Image

    Chances are that if you’re not actively planning or already executing your Covid-19 pivot, you’re determining how the recession is going to impact future campaign plans for annual events like summer sales to back-to-school. We’re entering a low point in our economy. For select businesses, history re... insights.newscred.com

  • May 13 2020 14:00

    10 Ways to Monetize Your Content via @mirandalmwrites

    If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from.The post 10 Ways to Monetize Your Content via @mirandalmwrites appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 13 2020 13:00

    Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign via @JRiddall

    Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve optimal results.The post Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign via @JRiddall appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 13 2020 10:00

    What You Need to Know to Get a Wikipedia Page Published

    Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading → The post What You Need to Know to Get a Wiki... contentmarketinginstitute.com

  • May 12 2020 13:48

    State of Marketing 2020 [eBook]

    In early 2020, NewsCred commissioned Sirkin Research to conduct market research to identify marketing trends transforming enterprise marketing teams. According to the research, due to the coronavirus, 56% of marketers indicated that managing shifting priorities or strategies is the top challenge. Wi... insights.newscred.com

  • May 9 2020 19:11

    Karl Bastian

    Karl is copywriter, creative director and owner of PB&J in Traverse City, Michigan. The print part of his site is organized by product/service category, including Retail, Packaged Goods, Travel/Tourism/Conservation, Automotive, Healthcare, and Misc. Then, up top, he’s got links to video and digi... www.moderncopywriter.com

  • May 8 2020 12:45

    6 Video Marketing Strategy Tips for 2020 via @lisabuyer

    Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 7 2020 18:26

    Content Licensing: The Ultimate Guide

    What is Content Licensing? Content licensing Basics Content licensing is a practice that stems back to the earliest days of online media. You’ve probably seen it happen with television, newspapers, and magazines. If you’ve ever purchased a stock photo, for instance, you’ve purchased a license to use... insights.newscred.com

  • May 7 2020 17:02

    5 Google Ranking Signals Content Marketers Need to Know

    When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly... www.convinceandconvert.com

  • May 6 2020 13:21

    6 Steps for Prepping Your Brand as the US Economy Slowly Reopens

    Are we going back to normal? The news on phased, state-mandated openings suggests otherwise, and uncertainty is the new normal. We’re going to be going back and forth between social isolation and a new state of social interaction with certain physical limitations. Consumers will fluctuate between st... insights.newscred.com

  • May 5 2020 19:00

    How machines can enrich the humanity of customer experience

    Consider these two sentences: The fox is coming for the chickens. The seeds are coming for your yard. In each case the word “for” is doing very different work: In one it implies a negative, in the other a benefit. Now try: The robots are coming for our jobs. Again, you could interpret this either […... insights.newscred.com

  • May 4 2020 16:46

    [Product Updates] New Work From Home Tools to Help Your Team Work Better

    As we grapple with a “new normal” as individuals, we know that marketers are also (in many cases) navigating new professional challenges — from pivoting strategies, to reallocating resources, to managing distributed teams — all while acclimating to the dynamic of working from home. To help adjust to... insights.newscred.com

  • May 4 2020 15:47

    Why these three content types are winning quarantine season

    Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes. The post Why these three content types are winning quarantine season appeared f... www.searchenginewatch.com

  • May 4 2020 13:54

    How writers can optimize content for a variety of search engines

    UK Linkology's Content Marketing Manager walks you through the complex process of optimizing content for search engines beyond Google - Bing, DuckDuckGo, Ask.com, and more. The post How writers can optimize content for a variety of search engines appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 3 2020 22:40

    Robert Schneider

    Robert is a copywriter/ACD formerly at Commonwealth/McCann in Detroit (pre-COVID-19). His portfolio was submitted to MC by Joel Austin, a fellow copywriter located in Dallas. (Big ups!) Huge variety of projects on his site for brands like Chevrolet, NAPA Auto Parts, Key Bank, International, Universi... www.moderncopywriter.com

  • May 3 2020 16:00

    How to Capitalize When Writing for the Web (Grammar Lessons) via @JuliaEMcCoy

    How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing.The post How to Capitalize When Writing for the Web (Grammar Lessons) via @JuliaEMcCoy appeared first on Search Engine Journal. www.searchenginejournal.com

  • April 29 2020 13:29

    Google trends in COVID-19 times and how to use them in your content strategy

    Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy. The post Google trends in COVID-19 times and how to use them in your content... www.searchenginewatch.com

  • April 27 2020 15:02

    Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... growandconvert.com

  • April 27 2020 14:48

    Why content campaigns need to be surprising to earn top-tier press

    How do you know if your content is worthy of being viral? Fractl's Brand Relationship Manager, Domenica D'Ottavio shares key ingredients of successful content campaigns with examples. The post Why content campaigns need to be surprising to earn top-tier press appeared first on Search Engine Watch. www.searchenginewatch.com

  • April 26 2020 18:15

    Sara Iravani

    Sara is a senior copywriter in San Francisco. Since her last post on MC (back on 10.20.16), she’s been busy. All kinds of new work up on her site for SF tech giants Uber and Twitter, plus bareMinerals, Sephora, Levi’s, HP, and Stella & Dot. Definitely time for an update. Portfolio: sarairavani.c... www.moderncopywriter.com

  • April 23 2020 16:18

    Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

    Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly. The post Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business appeared first on Search Engine Watch. www.searchenginewatch.com

  • April 21 2020 15:53

    Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

    Fractl's Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses.  The post Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us appeared first on Sea... www.searchenginewatch.com

  • April 20 2020 10:00

    Shevek Anandan

    Shevek is a copywriter at McCann in NYC. Since his last post on MC (back on 04.19.18), he’s added all kinds of new work to his portfolio including projects for Verizon, New York Lottery, Purell, and Soundcloud (above). His site features a “here’s the pudding” link that curates his portfolio into fou... www.moderncopywriter.com

  • April 20 2020 10:00

    Seven tips to sharpen your writing skills and copywriting technique

    Zac Johnson shows you seven ways to improve your writing and copywriting skills. The post Seven tips to sharpen your writing skills and copywriting technique appeared first on Search Engine Watch. www.searchenginewatch.com

  • April 17 2020 19:01

    How to Communicate with Your Customers During the COVID-19 Crisis

      The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use Your Site Creating a public update on your corporate blog describing how you... www.convinceandconvert.com

  • April 17 2020 10:00

    Chicago Portfolio School Spring 2020 Grads

    Big thanks to Sarah Latz, Director of Education at Chicago Portfolio School, for sending MC the latest CPS grads sites. So much great work! Below are links to all Spring 2020 grad portfolio sites, plus a note from Sarah. Nick Archibald – cw Connor Chapman – cw Solomiya Chuyko – cw Daniel Goldberg –... www.moderncopywriter.com

  • April 16 2020 10:00

    CPS Grads Week: Nick Archibald

    Nick is a new copywriter and a new Chicago Portfolio School graduate. His Pizza Hut packaging redesign is what the world needs now. The best thing about ordering pizza tonight is having leftover pizza tomorrow. So why not include reheating instructions inside the box? Portfolio: nickarchibald.com www.moderncopywriter.com

  • April 15 2020 10:00

    CPS Grads Week: Julia Herrick

    Julia is a new copywriter and a new graduate of Chicago Portfolio School. With her Rent the Runway Airbnb partnership project, “you can rent your vacation home and the wardrobe you need for the trip.” Um, yes please. Such a good idea. Portfolio: juliaherrick.com www.moderncopywriter.com

  • April 14 2020 16:20

    Driving conversions: No other method is more effective than video marketing

    Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing. The post Driving conversions: No other method is more effective than video mark... www.searchenginewatch.com

  • April 9 2020 17:01

    B2B Content Marketing Trends to Watch in 2020

    Change is in the air for B2B content marketing, as B2B brands begin to invest more resources in content strategy. Keep an eye out for these trends in 2018. The post B2B Content Marketing Trends to Watch in 2020 appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • April 3 2020 16:19

    Consumers go to YouTube for uplifting content during COVID-19

    Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more. The post Consumers go to YouTube for uplifting content during COVID-19 appeared first on Search Engine Watch. www.searchenginewatch.com

  • March 30 2020 13:43

    5 B2B Content Marketing Examples You Can Copy

    B2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. When it comes to content marketing, campaigns built for consumer audiences are often more intuitive, more fun, or more colorful for the audiences and the marketers who implement them alike. However, a... www.convinceandconvert.com

  • March 26 2020 13:12

    Podcast Statistics for 2020 – Charts and Data

    Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. 2020 podcast statistics from Edison Research and Triton Digital were recently released as part... www.convinceandconvert.com

  • March 23 2020 14:29

    How to Create a Successful Virtual Event for Your Company

    With more and more companies shifting resources to virtual events, we compiled this quick and handy guide on how to create a successful virtual event for your company. Not only have I presented at more than 100 virtual events in the past twelve years, my team and I at Convince & Convert organize... www.convinceandconvert.com

  • March 19 2020 16:39

    Effective SEO copywriting hints to increase your traffic in 2020

    While ranking well on SERPs has its benefits but you can't ignore your readers. Tips for SEO copywriting to build trust and credibility. The post Effective SEO copywriting hints to increase your traffic in 2020 appeared first on Search Engine Watch. www.searchenginewatch.com

  • March 16 2020 17:09

    SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

    We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. growandconvert.com

  • March 16 2020 13:40

    How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps

    This 10-step process will help you create a webinar that attracts, educates, and excites the largest and most engaged audience possible. The post How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • March 7 2020 11:17

    How We Increased Time on Site from 4 min to 9 min with Audio Articles

    Many of our blog readers have asked us about the “Listen to This Article” widget at the top of (almost) every post on our site. To answer both your and our content marketing consulting team’s questions about this new functionality, my colleague Anthony Helmstetter interviewed me to find out more abo... www.convinceandconvert.com

  • February 27 2020 14:35

    10 Content Marketing Statistics for 2020

    Content marketing continues to generate buzz and can be an amazing way to generate new leads and convert those leads into customers. No matter what form the content takes, it can help establish a brand as an authority in its field. The state of content marketing in the last few years has been one of... www.convinceandconvert.com

  • February 14 2020 13:53

    Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.

    We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... growandconvert.com

  • January 7 2020 19:58

    Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO

    We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. growandconvert.com

  • October 16 2019 21:19

    The Detail Principle for Writing Good Blog Posts

    Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... growandconvert.com

  • August 30 2019 10:59

    How Long Does It Take for Content Marketing to Work? A Case Study.

    One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” We answer this question through multiple case studies. The post How Long Does It Take for Content Marketing to Work? A Case Study. appeared first on Grow and Convert. growandconvert.com

  • June 21 2019 13:28

    Positioning Case Study: How We Created a Premium Content Marketing Service

    Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market... growandconvert.com

  • April 29 2019 20:01

    Why Your Content Needs “Originality Nuggets” to Be Effective

    We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinio... growandconvert.com

  • March 23 2019 14:55

    How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months

    A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up ou... growandconvert.com

  • January 30 2019 10:45

    Content Ideation: Ways to Come up with Content Ideas That Convert

    The topic that you write about is more important than traffic or CTAs for conversions. Here's our strategy to come up with content ideas that convert. The post Content Ideation: Ways to Come up with Content Ideas That Convert appeared first on Grow and Convert. growandconvert.com