Content Marketing News Page 1

  • Senior Copywriter Wanted: Amazon Halo

    Shanel Shack (Design Sourcing Manager/Alexa, Devices, Prime Video Studios & Advertising) and Dan Forbes (Principal Design Director/Amazon Halo Brand Design) are on the hunt for a senior copywriter to join their team. From the Amazon Halo team: Amazon Halo is a new health and wellness membership that focuses on improvement through discovery. We use the […] Continue reading Senior Copywriter Wanted: Amazon Halo

    January 8 Content Marketing | www.moderncopywriter.com
  • 10 Content Marketing Truth Bombs Shared With The #CMWorld Community In 2021

    Dropping verbal bombs in a livestream usually isn’t a good thing. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Here are the top 10 takeaways. Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute. Continue reading 10 Content Marketing Truth Bombs Shared With The #CMWorld Community In 2021

    December 14 Content Marketing | contentmarketinginstitute.com
  • Taking A Short Break, Y’all.

    Fellow creative beings, there are times in life when you get busy. So busy, that you need to simplify or risk doing too much—which could result in what you do becoming less than excellent. For MC, this is one of those times. Hence, we’re temporarily suspending new posts. MC will continue to exist during this […] Continue reading Taking A Short Break, Y’all.

    December 4 Content Marketing | www.moderncopywriter.com
  • 5 Easy Places To Curate Content For Social Media

    You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading → The post 5 Easy Places To Curate Content for Social Media appeared first on Content Marketing Institute. Continue reading 5 Easy Places To Curate Content For Social Media

    October 26 Content Marketing | contentmarketinginstitute.com
  • How To Set Up A Publishing Process That Gets Content Into The Game

    The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading → The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute. Continue reading How To Set Up A Publishing Process That Gets Content Into The Game

    October 25 Content Marketing | contentmarketinginstitute.com
  • 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, And A New Media Network

    Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading → The post 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network appeared first on Content Marketing Institute. Continue reading 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, And A New Media Network

    October 22 Content Marketing | contentmarketinginstitute.com
  • 3 Disruptions To Know To Prepare For The Future Of Content And Marketing

    In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading → The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute. Continue reading 3 Disruptions To Know To Prepare For The Future Of Content And Marketing

    October 21 Content Marketing | contentmarketinginstitute.com
  • Measuring Content Marketing Impact: How To Set Objectives That Matter

    In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing In... Continue reading Measuring Content Marketing Impact: How To Set Objectives That Matter

    October 20 Content Marketing | contentmarketinginstitute.com
  • Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

    If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading → The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute. Continue reading Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

    October 19 Content Marketing | contentmarketinginstitute.com
  • Why You Should Doubt Headline Best Practices Advice (Except This)

    Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading → The post Why You Should Doubt Headline Best Practices Advice (Except This) appeared first on Content Marketing Insti... Continue reading Why You Should Doubt Headline Best Practices Advice (Except This)

    October 18 Content Marketing | contentmarketinginstitute.com