Content Marketing News Feed

  • Posted: July 23 2020 @ 11:31 | From:

    How To Use Trending Keywords From Current Events In Content Marketing

    Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results. The post How to use trending keywords from current events in content marketing appeared first on Search Engine Watch. Read more

  • Posted: July 20 2020 @ 7:27 | From:

    Lessons From Lockdown: Four Content Types That Users Really Engage With

    CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown. The post Lessons from lockdown: Four content types that users really engage with appeared first on Search Engine Watch. Read more

  • Posted: July 20 2020 @ 7:00 | From:

    Rosalyn Ransaw

    Rosalyn is a copywriter/digital marketer in Columbus, specializing in content strategy and social media marketing. Don’t miss her super ultra adorable #RedRoofLuvsMoms campaign promoting Red Roof Inns as the top pet-friendly hotel brand where “Pets Stay Free.” OMG so cute. Love it. Portfolio: rosaly... Read more

  • Posted: July 19 2020 @ 18:12 | From:

    Michael Blackman

    Michael is a copywriter in Los Angeles. Before COVID-19 hit, he was hired to be Playboy’s only in-house creative as they attempted to rebrand and become more inclusive in the digital age. (Michael reports Playboy has since closed up shop as a quarterly.) Today, he’s on the hunt for his next gig. He’... Read more

  • Posted: July 14 2020 @ 10:03 | From:

    What’s Behind India’s TikTok Ban?

    It’s the season to ban, boycott and abandon – in just a matter of a couple of weeks we have witnessed 1,032 brands join the #StopHateForProfit Facebook boycott campaign globally, India deciding to ban 59 Chinese apps including TikTok and WeChat, while tech giants Google, Facebook and TikTok decided... Read more

  • Posted: July 9 2020 @ 9:48 | From:

    What Marketers Need To Know About The LGBTQ Community In 2020

    The annual LGBTQ Community Survey is one of the most comprehensive resources for marketers looking to connect with this audience. With the help of 150 global partners, the LGBTQ research agency Community Marketing & Insights (CMI) conducts the survey, asking about everything from basic demograph... Read more

  • Posted: July 6 2020 @ 16:03 | From:

    B2C Content Marketing: How We Grew A B2C Blog To 70,000 Pageviews In 14 Months

    When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] The... Read more

  • Posted: July 4 2020 @ 3:42 | From:

    Ben Doesssel

    Ben is a copywriter/ACD at Leo Burnett in Chicago. Since his last post on MC (way back on 02.17.12), when his book was still a student book, he’s been busy. Today, his site features projects for Allstate (Mayhem, above), Wingstop, Dunkin’, Grey Poupon, and Miller Lite. Definitely time for an update.... Read more

  • Posted: July 2 2020 @ 20:45 | From:

    Matt Gray

    Matt is a copywriter/CD/Aussie currently at Iris in London. So many great projects on his site for a crazy variety of brands. His campaign for Starbucks, Every Name’s A Story, won the £1M Channel 4 Diversity in Advertising Award 2019 and it’s easy to see why. The first film, titled “Every Name’s a S... Read more

  • Posted: June 29 2020 @ 11:33 | From:

    9 Tips For Getting The Best Value From Your Advertising Spend During A Crisis

    As the fear of economic crisis looms on the horizon, companies have now had to cut back on their budgets. One of the first places that sees significant financial cuts is the marketing budget. As essential as these functions are for the growth and development of a business, a company needs to manage... Read more