Content Marketing News Page 15

  • Posted: December 9 2020 @ 6:00 | From:

    How Marriott, NerdWallet, And Adobe Measure Content Marketing

    Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading → The post How Marriott, NerdWallet, and Adobe Measure Content Marke... Read more

  • Posted: December 8 2020 @ 6:00 | From:

    Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]

    In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading → The post Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras] appeared first on Content Marketing In... Read more

  • Posted: December 7 2020 @ 14:33 | From:

    Grow And Convert Course Review: How I Grew Keeper Tax’s Pageviews By 400% In 3.5 Months

    Note from Devesh: Brandon is a member of our content marketing course (and community). He applied the process we teach to one of his clients, showed up to our monthly Live Q&As, shared his plans, got our feedback, applied it, and got amazing results. So we asked him to write about them in this p... Read more

  • Posted: December 7 2020 @ 6:00 | From:

    Tips To Improve Website Content For Screen Readers

    Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading → The post Tips to Improve Website Content for Screen Readers appeared... Read more

  • Posted: December 6 2020 @ 19:36 | From:

    Aida Chaney

    Aida is a new copywriter and a Savannah College of Art & Design grad. All kinds of fun spec projects on her site for brands like Yankee Candle (above), Zoom, Barilla, Scott’s Turf Builder, Swatch, Arizona Tourism, Tile, and Converse. As always, so cool to see student books—before client feedback... Read more

  • Posted: December 5 2020 @ 11:00 | From:

    You Need This 2021 Marketing Calendar [Free Templates] Via @annaleacrowe

    This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2021.The post You Need This 2021 Marketing Calendar [Free Templates] via @annaleacrowe appeared first on Search Engine Journal. Read more

  • Posted: December 4 2020 @ 6:00 | From:

    Cyber Monday Emails Show Why Brands Need A New Content Play [The Weekly Wrap]

    This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading → The post Cyber Monday Emails Show Why Brands Need a New Content P... Read more

  • Posted: December 3 2020 @ 7:12 | From:

    How To Use Content Marketing To Boost Ecommerce Conversions And User Experience

    From in-depth guides to how-to videos, these content marketing strategies can help boost your ecommerce site’s user experience and get customers to buy. The post How to use content marketing to boost ecommerce conversions and user experience appeared first on Search Engine Watch. Read more

  • Posted: December 3 2020 @ 6:00 | From:

    The 9 Awful Circles Of Content Operations Hell

    Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading → The post The 9 Awful Circles of Content Operations Hell appeared first on Content Mark... Read more

  • Posted: December 2 2020 @ 8:45 | From:

    How To Use Your Content Marketing To Seed Your Lookalike Audiences Via @GaryLHenderson

    Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.The post How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson appeared first on Search Engine Journal. Read more