Content Marketing News

  • Posted: July 6 2020 @ 16:03 | From: growandconvert.com

    B2C Content Marketing: How We Grew A B2C Blog To 70,000 Pageviews In 14 Months

    When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] The... Read more

  • Posted: July 4 2020 @ 3:42 | From: www.moderncopywriter.com

    Ben Doesssel

    Ben is a copywriter/ACD at Leo Burnett in Chicago. Since his last post on MC (way back on 02.17.12), when his book was still a student book, he’s been busy. Today, his site features projects for Allstate (Mayhem, above), Wingstop, Dunkin’, Grey Poupon, and Miller Lite. Definitely time for an update.... Read more

  • Posted: July 2 2020 @ 20:45 | From: www.moderncopywriter.com

    Matt Gray

    Matt is a copywriter/CD/Aussie currently at Iris in London. So many great projects on his site for a crazy variety of brands. His campaign for Starbucks, Every Name’s A Story, won the £1M Channel 4 Diversity in Advertising Award 2019 and it’s easy to see why. The first film, titled “Every Name’s a S... Read more

  • Posted: June 29 2020 @ 11:33 | From: insights.newscred.com

    9 Tips For Getting The Best Value From Your Advertising Spend During A Crisis

    As the fear of economic crisis looms on the horizon, companies have now had to cut back on their budgets. One of the first places that sees significant financial cuts is the marketing budget. As essential as these functions are for the growth and development of a business, a company needs to manage... Read more

  • Posted: June 28 2020 @ 8:00 | From: www.convinceandconvert.com

    B2B SEO: Three Essential Strategies To Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness... Read more

  • Posted: June 22 2020 @ 13:56 | From: insights.newscred.com

    Top Martech Trends For 2021

    Any modern marketer can attest: over the last 10 years, marketing technology (martech) has exploded — and it’s not showing any signs of slowing down. In fact, in its latest (2020) study, ChiefMarTec.com states that a staggering 8,000 tools make up our marketing technology landscape. And interestingl... Read more

  • Posted: June 21 2020 @ 17:27 | From: www.convinceandconvert.com

    2020 B2B Content Marketing Statistics: Charts And Data

    Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 S... Read more

  • Posted: June 18 2020 @ 8:18 | From: insights.newscred.com

    [Webinar] Ask An Analyst: Marketing Collaboration Software & Driving Efficiency In A Remote World

    Live conversation and analyst Q&A around marketing collaboration softwares and driving efficiency in a remote world As modern marketers and leaders, how do we ensure our teams are equipped to operate in this new remote world? It requires reassessing what we’re doing — and how we’re doing it — in... Read more

  • Posted: June 11 2020 @ 13:36 | From: insights.newscred.com

    COVID-19 Q&A: How Pfizer Prepared Early For The Pandemic

    Focusing on Digital Communication During Coronavirus We all know that COVID-19 has had a transformative impact on content, marketing strategies, and the ways in which we work (in fact, NewsCred recently commissioned Sirkin Research to conduct a survey aimed at identifying the specific impact of the... Read more

  • Posted: June 8 2020 @ 10:57 | From: insights.newscred.com

    COVID-19 Q&A: How Panasonic Overcame Challenges Around Customer Engagement

    Maintaining Customer Engagement During Coronavirus We all know that COVID-19 has had a transformative impact on content, marketing strategies, and the ways in which we work (in fact, NewsCred recently commissioned Sirkin Research to conduct a survey aimed at identifying the specific impact of the co... Read more