Content Marketing News Page 17

  • Posted: September 15 2020 @ 11:32 | From:

    [Infographic] Martech As A Strategic Enabler 2020

    Martech Industry Survey Results About Sirkin Research Sirkin Research is focused on conducting primary research and delivering data-rich insights to guide better decision-making for businesses. Sirkin Research has over 15 years of experience working with some of the largest technology and financial... Read more

  • Posted: September 14 2020 @ 13:32 | From:

    SaaS Content Marketing: Why You Should Focus On Bottom Of The Funnel First To Drive Signups

    If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via n... Read more

  • Posted: September 7 2020 @ 23:12 | From:

    Justin Davidson

    Justin is a copywriter in NYC, previously at ViacomCBS and Nickelodeon (before getting pandemic’ed), now on the hunt for his next thing. His site is full of work for/in partnership with Nickelodeon, including something called Toiler Paper Blasters which would have been an immediate MC purchase pre-p... Read more

  • Posted: September 3 2020 @ 10:09 | From:

    Q+A: Zurich Insurance’s Head Of Marketing Operations & Services, Marco Buscemi

    Interview with Marco Buscemi When it comes to marketing success, developing a strong marketing operations strategy is key. With over 53,000 employees globally, Zurich Insurance relies on a holistic marketing operations framework, lead by Marco Buscemi, to achieve a thriving marketing process and exe... Read more

  • Posted: September 2 2020 @ 9:41 | From:

    Matt Vitou

    Matt is a copywriter/ACD in San Francisco who has spent time at Droga5, 72andSunny, Saatchi NYC, W+K Shanghai, and most recently Lyft in-house (pre-pandemic). Since his last post on MC (way back on 05.08.11, when he was a baby copywriter), he’s been busy—and it shows. His portfolio is so good. It wa... Read more

  • Posted: August 29 2020 @ 6:00 | From:

    5 Ways To Boost Your Visual Marketing Results

    Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a nice-to-have and became a must-have. Withou... Read more

  • Posted: August 17 2020 @ 7:30 | From:

    5 Data-Driven Content Marketing Tips You Need To Use Now

    These days, marketers have access to powerful competitive research tools that reveal almost everything about competitors’ marketing tactics: what search keywords they focus on, how they build links, and even how much traffic they are able to generate. The bad news is there’s an opposite side of that... Read more

  • Posted: July 27 2020 @ 7:07 | From:

    How To Write Perfect Page Titles And Headlines (7 Tools To Help Make It Happen)

    What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More... Read more

  • Posted: July 6 2020 @ 16:03 | From:

    B2C Content Marketing: How We Grew A B2C Blog To 70,000 Pageviews In 14 Months

    When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] The... Read more

  • Posted: June 28 2020 @ 8:00 | From:

    B2B SEO: Three Essential Strategies To Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness... Read more