Posted: June 8 2020 @ 4:52 | From: www.convinceandconvert.com
Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis m... Read more
Posted: May 26 2020 @ 8:00 | From: www.convinceandconvert.com
Get editorial inspiration flowing with this master list of 105 types of content.
The post 101 Content Ideas to Add to Your Editorial Calendar appeared first on Content Marketing Consulting and Social Media Strategy. Read more
Posted: May 7 2020 @ 12:02 | From: www.convinceandconvert.com
When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly... Read more
Posted: April 27 2020 @ 18:02 | From: growandconvert.com
For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […]
The post... Read more
Posted: April 17 2020 @ 14:01 | From: www.convinceandconvert.com
The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use Your Site Creating a public update on your corporate blog describing how you... Read more
Posted: April 9 2020 @ 12:01 | From: www.convinceandconvert.com
Change is in the air for B2B content marketing, as B2B brands begin to invest more resources in content strategy. Keep an eye out for these trends in 2018.
The post B2B Content Marketing Trends to Watch in 2020 appeared first on Content Marketing Consulting and Social Media Strategy. Read more
Posted: March 16 2020 @ 20:09 | From: growandconvert.com
We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month.
The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. Read more
Posted: February 14 2020 @ 16:53 | From: growandconvert.com
We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... Read more
Posted: January 7 2020 @ 22:58 | From: growandconvert.com
We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).
The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. Read more
Posted: October 17 2019 @ 0:19 | From: growandconvert.com
Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... Read more