Content Marketing News Page 21

  • Posted: September 3 2020 @ 10:09 | From:

    Q+A: Zurich Insurance’s Head Of Marketing Operations & Services, Marco Buscemi

    Interview with Marco Buscemi When it comes to marketing success, developing a strong marketing operations strategy is key. With over 53,000 employees globally, Zurich Insurance relies on a holistic marketing operations framework, lead by Marco Buscemi, to achieve a thriving marketing process and exe... Read more

  • Posted: September 2 2020 @ 9:41 | From:

    Matt Vitou

    Matt is a copywriter/ACD in San Francisco who has spent time at Droga5, 72andSunny, Saatchi NYC, W+K Shanghai, and most recently Lyft in-house (pre-pandemic). Since his last post on MC (way back on 05.08.11, when he was a baby copywriter), he’s been busy—and it shows. His portfolio is so good. It wa... Read more

  • Posted: August 29 2020 @ 6:00 | From:

    5 Ways To Boost Your Visual Marketing Results

    Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a nice-to-have and became a must-have. Withou... Read more

  • Posted: August 17 2020 @ 7:30 | From:

    5 Data-Driven Content Marketing Tips You Need To Use Now

    These days, marketers have access to powerful competitive research tools that reveal almost everything about competitors’ marketing tactics: what search keywords they focus on, how they build links, and even how much traffic they are able to generate. The bad news is there’s an opposite side of that... Read more

  • Posted: July 27 2020 @ 7:07 | From:

    How To Write Perfect Page Titles And Headlines (7 Tools To Help Make It Happen)

    What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More... Read more

  • Posted: July 6 2020 @ 16:03 | From:

    B2C Content Marketing: How We Grew A B2C Blog To 70,000 Pageviews In 14 Months

    When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] The... Read more

  • Posted: June 28 2020 @ 8:00 | From:

    B2B SEO: Three Essential Strategies To Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness... Read more

  • Posted: June 21 2020 @ 17:27 | From:

    2020 B2B Content Marketing Statistics: Charts And Data

    Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 S... Read more

  • Posted: June 8 2020 @ 4:52 | From:

    How To Identify And Close Your Keyword Gaps

    Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis m... Read more

  • Posted: April 27 2020 @ 18:02 | From:

    Scaling A Digital Agency: The Tactics CPC Strategy Used To Grow During An Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... Read more