Posted: March 16 2020 @ 20:09 | From: growandconvert.com
We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month.
The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. Read more
Posted: February 14 2020 @ 16:53 | From: growandconvert.com
We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... Read more
Posted: January 7 2020 @ 22:58 | From: growandconvert.com
We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).
The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. Read more
Posted: October 17 2019 @ 0:19 | From: growandconvert.com
Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... Read more
Posted: August 30 2019 @ 13:59 | From: growandconvert.com
One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” We answer this question through multiple case studies.
The post How Long Does It Take for Content Marketing to Work? A Case Study. appeared first on Grow and Convert. Read more
Posted: June 21 2019 @ 16:28 | From: growandconvert.com
Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market... Read more
Posted: April 29 2019 @ 23:01 | From: growandconvert.com
We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinio... Read more