Content Marketing News Page 23

  • Posted: October 7 2020 @ 6:36 | From:

    Align Your Content With Customer Intent Via Zero Click Search

    How to utilize these free insights from Google to help you both better understand your customer and optimize your SEO strategy. The post Align your content with customer intent via zero click search appeared first on Search Engine Watch. Read more

  • Posted: October 3 2020 @ 18:02 | From:

    Creative Circus: September 2020 Grads

    Big thanks to Aaron Marshall, new copywriter and recent Creative Circus grad, for giving MC a heads up that links to all September 2020 Creative Circus graduate portfolios are available now at the link below. Congrats to all of the grads—can’t wait to see where they land! Creative Circus Grads: crea... Read more

  • Posted: September 23 2020 @ 15:53 | From:

    The Ultimate Webinar Gear List: Recommended Equipment For A Flawless Event

    Whether you’re creating a webinar for the first time, or trying to take your webinars from boring to badass, you need the right setup and set of webinar tools. Along with my friend Brian Fanzo, we created this list of webinar and virtual event essentials to help you make sure your next event goes of... Read more

  • Posted: September 20 2020 @ 20:56 | From:

    Caleb York

    Caleb is a junior copywriter at Bandujo in NYC after graduating from VCU Brandcenter this year. Always love seeing the books coming out of VCU. Lots of fun campaigns in Caleb’s, including Miele (above), NERF, Connect 4, Sun Records, Raising Cane’s, and Boomerang. Can’t wait to see what he does next!... Read more

  • Posted: September 17 2020 @ 12:53 | From:

    [eBook] The NewsCred Top 20: Australian Content Marketing Brands 2020

    Australia’s Top 20 Content Marketing Brands of 2020 We’re excited to announce The NewsCred Top 20 Awards: Top Australian Content Marketing Brands 2020. This year’s winners, which span a multitude of industries, represent the best of content marketing today. We applaud these brands for their ongoing... Read more

  • Posted: September 15 2020 @ 11:32 | From:

    [Infographic] Martech As A Strategic Enabler 2020

    Martech Industry Survey Results About Sirkin Research Sirkin Research is focused on conducting primary research and delivering data-rich insights to guide better decision-making for businesses. Sirkin Research has over 15 years of experience working with some of the largest technology and financial... Read more

  • Posted: September 14 2020 @ 13:32 | From:

    SaaS Content Marketing: Why You Should Focus On Bottom Of The Funnel First To Drive Signups

    If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via n... Read more

  • Posted: September 7 2020 @ 23:12 | From:

    Justin Davidson

    Justin is a copywriter in NYC, previously at ViacomCBS and Nickelodeon (before getting pandemic’ed), now on the hunt for his next thing. His site is full of work for/in partnership with Nickelodeon, including something called Toiler Paper Blasters which would have been an immediate MC purchase pre-p... Read more

  • Posted: September 3 2020 @ 10:09 | From:

    Q+A: Zurich Insurance’s Head Of Marketing Operations & Services, Marco Buscemi

    Interview with Marco Buscemi When it comes to marketing success, developing a strong marketing operations strategy is key. With over 53,000 employees globally, Zurich Insurance relies on a holistic marketing operations framework, lead by Marco Buscemi, to achieve a thriving marketing process and exe... Read more

  • Posted: September 2 2020 @ 9:41 | From:

    Matt Vitou

    Matt is a copywriter/ACD in San Francisco who has spent time at Droga5, 72andSunny, Saatchi NYC, W+K Shanghai, and most recently Lyft in-house (pre-pandemic). Since his last post on MC (way back on 05.08.11, when he was a baby copywriter), he’s been busy—and it shows. His portfolio is so good. It wa... Read more