Content Marketing News Page 3

  • Posted: February 18 2021 @ 6:00 | From: contentmarketinginstitute.com

    Go Beyond Ego Bait And Create Roundups That Resonate

    You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading → The post Go Beyond Ego Bait and Create Roundups That Resonate appeared first on Content Mar... Read more

  • Posted: February 17 2021 @ 6:00 | From: contentmarketinginstitute.com

    What Is Media Planning – And Why Should Content Marketers Care? [Video Show]

    Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should C... Read more

  • Posted: February 16 2021 @ 6:00 | From: contentmarketinginstitute.com

    5 Black-Owned Agency Leaders Talk Impact Of 2020 On Business And Marketing

    Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading → The post 5 Black-Owned Agency Leaders Talk Impact... Read more

  • Posted: February 12 2021 @ 6:00 | From: contentmarketinginstitute.com

    Forget The Super Bowl Ads – Brands Took Their “A” Game To Twitter [Content Marketing Examples]

    You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading → The post Forget the Super Bowl Ads – Brands Took Their “... Read more

  • Posted: February 11 2021 @ 16:36 | From: www.convinceandconvert.com

    The Ultimate Binge-Worthy Content Recipe: Add One Part Hollywood

    Remember when Jennifer Beals leapt through her ballet audition, or when we wanted to phone home with E.T. or… oh, too 80s? Okay, how about when Spider-Man shot spiderwebs out of his fingers or Wonder Woman shielded incoming bullets with her gladiator cuff bracelets? We all love to get lost in a grea... Read more

  • Posted: February 11 2021 @ 13:45 | From: www.convinceandconvert.com

    Customer Journey Mapping For Audience-Centric Content

    One of the questions we hear from our clients most often is, “How do we get from ‘one-size-fits-all’ to personalized content?” And we have a clear answer: Customer Journey Mapping. What Is Customer Journey Mapping? Customer Journey Mapping (also known as Journey Mapping or Audience Journeys, or a do... Read more

  • Posted: February 11 2021 @ 6:00 | From: contentmarketinginstitute.com

    Tips, Tricks, And Advice To Help Overcome Your Writing Challenges [New E-Book]

    Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing... Read more

  • Posted: February 11 2021 @ 1:52 | From: www.moderncopywriter.com

    Tanner Uselmann

    Tanner is a senior copywriter at FCB Chicago. His site was submitted to MC by Joey Johnson, a senior copywriter at DDB Chicago (love it). Tanner’s site is an eclectic mix of Ace Bandages (above), Naughty Cookies, Donated Toilet Paper, Feelings, Found Love, and other stuff you can see for yourself. P... Read more

  • Posted: February 10 2021 @ 6:00 | From: contentmarketinginstitute.com

    50 Of The Best Social Media Tools Selected By Top Marketers

    What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Mark... Read more

  • Posted: February 9 2021 @ 9:45 | From: www.searchenginejournal.com

    Evergreen Content Myths & How To Keep It Alive Longer Via @thatbberg

    Evergreen content isn't immortal. Here's why the idea of evergreen content is a myth and what you need to do to keep it alive.The post Evergreen Content Myths & How to Keep It Alive Longer via @thatbberg appeared first on Search Engine Journal. Read more