Content Marketing News Page 3

  • 5 Tips To Engage Your Overlooked Content Creation Force

    Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories. Continue reading → Continue reading 5 Tips To Engage Your Overlooked Content Creation Force

    May 17 Content Marketing | contentmarketinginstitute.com
  • 4 Content Marketing Goals That Really Matter To The Business

    Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading → Continue reading 4 Content Marketing Goals That Really Matter To The Business

    May 16 Content Marketing | contentmarketinginstitute.com
  • Protect Your Content With A More-Secure CMS [Sponsored]

    When it comes to cyber safety, the protective measures your CMS takes can mean the difference between a seamless customer experience and serious breaches of trust. Let’s explore how to select CMS tech with greater confidence. Continue reading → Continue reading Protect Your Content With A More-Secure CMS [Sponsored]

    May 16 Content Marketing | contentmarketinginstitute.com
  • David Jarvis

    David is a senior copywriter at Barkley in Denver. Since his last post on MC back on 08.30.2019, he’s been busy (including a move from Motive to Barkley). His updated site now features “celebrity cameos, meat-scented spa products and in-theatre entertainment that transformed into campy culture fodder.” (Nice.) It also features Pepsi Summergram—for which David […] Continue reading David Jarvis

    May 14 Content Marketing | www.moderncopywriter.com
  • 3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

    Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading → Continue reading 3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

    May 13 Content Marketing | contentmarketinginstitute.com
  • Cole Thompson

    Cole is a copywriter/GCD at Flint Group of Agencies in Minneapolis. (He was also a student of MC’s back in the day. MC takes full credit for all of Cole’s success since. Kidding!) He’s got a new site up with a bunch of cool work including projects for Bobcat, Flint, Mortarr, Pioneer, some old ad […] Continue reading Cole Thompson

    May 12 Content Marketing | www.moderncopywriter.com
  • What Is Writer’s Block?

    If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog... Continue Reading The post What Is Writer’s Block? appeared first on Copyblogger. Continue reading What Is Writer’s Block?

    May 12 Content Marketing | copyblogger.com
  • 7 Content Marketing Takeaways From 4.6 Million B2B Downloads

    “A generation which ignores history has no past – and no future.” –  Robert A. Heinlein Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willing to both learn from and act on them? Each year, my company, NetLine, publishes the […] The post 7 Content Marketing Takeaways From 4.6 Million B2B Downloads appeared first on Content Ma... Continue reading 7 Content Marketing Takeaways From 4.6 Million B2B Downloads

    May 12 Content Marketing | www.convinceandconvert.com
  • The Empowered Business Buyer Is A Myth [New Demand Generation Research]

    Based on CMI’s 2022 Content Marketing for Demand Generation survey, a newly released report illustrates a return to some demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Continue reading → Continue reading The Empowered Business Buyer Is A Myth [New Demand Generation Research]

    May 12 Content Marketing | contentmarketinginstitute.com
  • The Higher Education Content Marketer’s Summertime Bucket List

    During my years as a higher education marketer, summer always felt like a small reprieve. Campus was quieter, parking was more plentiful and coffee shop lines were shorter. It was also that magical time of year that I had just a little more time to plan content for the academic year starting in August. Or […] The post The Higher Education Content Marketer’s Summertime Bucket List appeared first on... Continue reading The Higher Education Content Marketer’s Summertime Bucket List

    May 11 Content Marketing | www.convinceandconvert.com