Content Marketing News

  • Posted: November 15 2020 @ 23:07 | From: www.moderncopywriter.com

    Chicago Portfolio School | Fall 2020 Grads

    Sarah Latz, Director of Education at Chicago Portfolio School, checks in with seven new grads ready for prime time: Lucas Simes (art director), Winston Thompson (art director), Kimmy Mueller (designer), Rachel Tenuta (designer), Erin Ayalp (copywriter), Nicholas McGuire (copywriter), and Teddy Cohn... Read more

  • Posted: November 13 2020 @ 6:00 | From: contentmarketinginstitute.com

    Personalized Palettes, A Content Exercise, And The Witches Lesson

    Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.). Continue reading → The post Personalized Palettes, a Content Exer... Read more

  • Posted: November 12 2020 @ 6:00 | From: contentmarketinginstitute.com

    Whip Up A Tantalizing Blog Post With These 9 Ingredients

    A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe. Continue reading → The post Whip Up a Tantalizing Blog Post With These 9 Ingredients appeared firs... Read more

  • Posted: November 11 2020 @ 12:09 | From: insights.newscred.com

    Q+A: How TSB Bank Built A Successful Marketing Team

    As we approach 2021, marketing leaders are thinking about the future of marketing in the post-coronavirus world. Although many of us have adjusted to the “new normal”, we still have lots of uncertainty about the future of remote work and marketing. This begs a few questions: What does the future of... Read more

  • Posted: November 11 2020 @ 7:45 | From: www.searchenginejournal.com

    5 Content No-Nos That Will Scare Off Your Readers (Avoid At All Costs) Via @JuliaEMcCoy

    Is your content getting crickets? You may be committing these deadly no-nos of online writing. Learn what they are and how to avoid them.The post 5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs) via @JuliaEMcCoy appeared first on Search Engine Journal. Read more

  • Posted: November 11 2020 @ 6:00 | From: contentmarketinginstitute.com

    How A Digital-First Content Strategy Can Help Print [Winning Example]

    A digital-first content marketing strategy doesn't mean digital only. That lesson comes from TD Ameritrade Institutional and its content agency, Imagination. Learn how they incorporated print into their award-winning strategy. Continue reading → The post How a Digital-First Content Strategy Can Help... Read more

  • Posted: November 10 2020 @ 8:45 | From: www.searchenginejournal.com

    8 On-Page Optimization Techniques That Google Hates Via @kristen_vaughn

    On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized.The post 8 On-Page Optimization Techniques That Google Hates via @kristen_vaughn appeared first on Search Engine Journal. Read more

  • Posted: November 10 2020 @ 7:27 | From: www.searchenginewatch.com

    How Visual Content Can Give A Boost To Your SEO And How To Take Advantage

    Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site (and off site) can impact your SEO specifically and drive better search results. The post How visual content can give a boost to your SEO and how to take advantage... Read more

  • Posted: November 10 2020 @ 6:00 | From: contentmarketinginstitute.com

    What You Need To Know About The Data Party Game

    What’s in a name? In the data game, it could be a lot or nothing at all. Robert Rose sets the record straight on audience data origins, why it matters, and what it means for your content marketing future. Continue reading → The post What You Need to Know About the Data Party Game appeared first on C... Read more

  • Posted: November 9 2020 @ 9:45 | From: www.searchenginejournal.com

    3 Steps To Better Content: Power Up Your SEO With Audience Understanding Via @marktraphagen

    Better content starts with knowing what your audience cares about. Understanding these three key concepts will help keep you on the right track.The post 3 Steps to Better Content: Power up Your SEO with Audience Understanding via @marktraphagen appeared first on Search Engine Journal. Read more