Content Marketing News Page 34

  • Joe Rinaldi

    Joe is a senior copywriter at Leo Burnett in Detriot. So much good stuff on his site, including the world’s biggest tweet (above) for the introduction of GMC’s biggest SUV, gift good holiday vibes for JBL (so fun), speed of safety for BMW, and far from over for the Paralympics. Dig it. Portfolio: jrinaldi.com Continue reading Joe Rinaldi

    February 21 Content Marketing | www.moderncopywriter.com
  • Top Four Contact Page Mistakes That Cost You Conversions

    Your website's contact page is possibly one of the most viewed pages and an integral part of conversions. Here's how you can navigate contact page mistakes successfully. The post Top four contact page mistakes that cost you conversions appeared first on Search Engine Watch. Continue reading Top Four Contact Page Mistakes That Cost You Conversions

    February 19 Content Marketing | www.searchenginewatch.com
  • 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You

    The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading → The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute. Continue reading 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You

    February 19 Content Marketing | contentmarketinginstitute.com
  • Go Beyond Ego Bait And Create Roundups That Resonate

    You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading → The post Go Beyond Ego Bait and Create Roundups That Resonate appeared first on Content Marketing Institute. Continue reading Go Beyond Ego Bait And Create Roundups That Resonate

    February 18 Content Marketing | contentmarketinginstitute.com
  • What Is Media Planning – And Why Should Content Marketers Care? [Video Show]

    Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute. Continue reading What Is Media Planning – And Why Should Content Marketers Care? [Video Show]

    February 17 Content Marketing | contentmarketinginstitute.com
  • 5 Black-Owned Agency Leaders Talk Impact Of 2020 On Business And Marketing

    Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading → The post 5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing appeared first on Content Marketing Institute. Continue reading 5 Black-Owned Agency Leaders Talk Impact Of 2020 On Business And Marketing

    February 16 Content Marketing | contentmarketinginstitute.com
  • Forget The Super Bowl Ads – Brands Took Their “A” Game To Twitter [Content Marketing Examples]

    You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading → The post Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples] appeared first on Content Marketing Institute. Continue reading Forget The Super Bowl Ads – Brands Took Their “A” Game To Twitter [Content Marketing Examples]

    February 12 Content Marketing | contentmarketinginstitute.com
  • The Ultimate Binge-Worthy Content Recipe: Add One Part Hollywood

    Remember when Jennifer Beals leapt through her ballet audition, or when we wanted to phone home with E.T. or… oh, too 80s? Okay, how about when Spider-Man shot spiderwebs out of his fingers or Wonder Woman shielded incoming bullets with her gladiator cuff bracelets? We all love to get lost in a great story. And […] The post The Ultimate Binge-Worthy Content Recipe: Add One Part Hollywood appeared... Continue reading The Ultimate Binge-Worthy Content Recipe: Add One Part Hollywood

    February 11 Content Marketing | www.convinceandconvert.com
  • Customer Journey Mapping For Audience-Centric Content

    One of the questions we hear from our clients most often is, “How do we get from ‘one-size-fits-all’ to personalized content?” And we have a clear answer: Customer Journey Mapping. What Is Customer Journey Mapping? Customer Journey Mapping (also known as Journey Mapping or Audience Journeys, or a dozen other variations) is simply the process […] The post Customer Journey Mapping for Audience-Centr... Continue reading Customer Journey Mapping For Audience-Centric Content

    February 11 Content Marketing | www.convinceandconvert.com
  • Tips, Tricks, And Advice To Help Overcome Your Writing Challenges [New E-Book]

    Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute. Continue reading Tips, Tricks, And Advice To Help Overcome Your Writing Challenges [New E-Book]

    February 11 Content Marketing | contentmarketinginstitute.com