Content Marketing News Page 37

These 4 Analytics Oversights Mess With Your Content Performance Plan

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mi...

October 4, 2021 / Content Marketing

3 Hot Takeaways: Delicious Content Ideas Inspired By Media Brands

Media brands serve up hot takeaways for B2C and B2C content marketers. What can...

October 1, 2021 / Content Marketing

B2B Brands Better Appreciate Power Of Content Marketing In 2022 [New Research]

Companies are waking up to the power of B2B content marketing. That’s the refrai...

October 13, 2021 / Content Marketing

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

Google keeps changing SEO page title tags. It’s hard to predict what text the se...

October 14, 2021 / Content Marketing
  • Matt Vitou

    Matt is a copywriter/ACD in San Francisco who has spent time at Droga5, 72andSunny, Saatchi NYC, W+K Shanghai, and most recently Lyft in-house (pre-pandemic). Since his last post on MC (way back on 05.08.11, when he was a baby copywriter), he’s been busy—and it shows. His portfolio is so good. It was nearly impossible for […] Continue reading Matt Vitou

    September 2 Content Marketing | www.moderncopywriter.com
  • 5 Ways To Boost Your Visual Marketing Results

    Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a nice-to-have and became a must-have. Without high-quality visual content, there is no brand presence on […] The post 5 Ways to Boost Your Visua... Continue reading 5 Ways To Boost Your Visual Marketing Results

    August 29 Content Marketing | www.convinceandconvert.com
  • 5 Data-Driven Content Marketing Tips You Need To Use Now

    These days, marketers have access to powerful competitive research tools that reveal almost everything about competitors’ marketing tactics: what search keywords they focus on, how they build links, and even how much traffic they are able to generate. The bad news is there’s an opposite side of that coin: your competitors have the same amount of […] The post 5 Data-Driven Content Marketing Tips Yo... Continue reading 5 Data-Driven Content Marketing Tips You Need To Use Now

    August 17 Content Marketing | www.convinceandconvert.com
  • How To Write Perfect Page Titles And Headlines (7 Tools To Help Make It Happen)

    What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More often than […] The post How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Hap... Continue reading How To Write Perfect Page Titles And Headlines (7 Tools To Help Make It Happen)

    July 27 Content Marketing | www.convinceandconvert.com
  • B2C Content Marketing: How We Grew A B2C Blog To 70,000 Pageviews In 14 Months

    When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] The post B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months appeared first... Continue reading B2C Content Marketing: How We Grew A B2C Blog To 70,000 Pageviews In 14 Months

    July 6 Content Marketing | growandconvert.com
  • B2B SEO: Three Essential Strategies To Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness to send clicks elsewhere, instead of keeping […] The post B2B SEO: Three Essential Strategies to Gen... Continue reading B2B SEO: Three Essential Strategies To Generate High-Quality Leads

    June 28 Content Marketing | www.convinceandconvert.com
  • 2020 B2B Content Marketing Statistics: Charts And Data

    Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 State of B2B […] The post 2020 B2B Content Marketing Statistics: Charts and Data appeared first on Co... Continue reading 2020 B2B Content Marketing Statistics: Charts And Data

    June 21 Content Marketing | www.convinceandconvert.com
  • How To Identify And Close Your Keyword Gaps

    Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis means identifying ranking […] The post How to Identify and Close Your Keyword Gaps appeared first on... Continue reading How To Identify And Close Your Keyword Gaps

    June 8 Content Marketing | www.convinceandconvert.com
  • Scaling A Digital Agency: The Tactics CPC Strategy Used To Grow During An Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn appeared... Continue reading Scaling A Digital Agency: The Tactics CPC Strategy Used To Grow During An Economic Downturn

    April 27 Content Marketing | growandconvert.com
  • SaaS Content Strategy: How We Scaled Leadfeeder’s Signups To Over 200/month

    We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. Continue reading SaaS Content Strategy: How We Scaled Leadfeeder’s Signups To Over 200/month

    March 16 Content Marketing | growandconvert.com