Content Marketing News Page 49

  • Content Distribution Strategy: Why We’re Doubling Down On Paid Promotion And SEO

    We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. Continue reading Content Distribution Strategy: Why We’re Doubling Down On Paid Promotion And SEO

    January 7 Content Marketing | growandconvert.com
  • The Detail Principle For Writing Good Blog Posts

    Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read candidates portfolio pieces. Then […] The post The Detail Principle for Writing Good Blog Posts appea... Continue reading The Detail Principle For Writing Good Blog Posts

    October 17 Content Marketing | growandconvert.com
  • How Long Does It Take For Content Marketing To Work? A Case Study.

    One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” We answer this question through multiple case studies. The post How Long Does It Take for Content Marketing to Work? A Case Study. appeared first on Grow and Convert. Continue reading How Long Does It Take For Content Marketing To Work? A Case Study.

    August 30 Content Marketing | growandconvert.com
  • Positioning Case Study: How We Created A Premium Content Marketing Service

    Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market fit”: If your positioning isn’t dialed in, it […] The post Positioning Case Study: How We Created a... Continue reading Positioning Case Study: How We Created A Premium Content Marketing Service

    June 21 Content Marketing | growandconvert.com
  • Why Your Content Needs “Originality Nuggets” To Be Effective

    We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […] The post Why Your Content Needs “Originality Nuggets” to Be Effective appeared first o... Continue reading Why Your Content Needs “Originality Nuggets” To Be Effective

    April 29 Content Marketing | growandconvert.com